{"id":"https://openalex.org/W2515099987","doi":"https://doi.org/10.18276/pzfm.2015.39-12","title":"Virtualization of Marketing Communication in the Context of Population and Lifestyle Changes","display_name":"Virtualization of Marketing Communication in the Context of Population and Lifestyle Changes","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2515099987","doi":"https://doi.org/10.18276/pzfm.2015.39-12","mag":"2515099987"},"language":"pl","primary_location":{"id":"doi:10.18276/pzfm.2015.39-12","doi":"https://doi.org/10.18276/pzfm.2015.39-12","is_oa":true,"landing_page_url":"https://doi.org/10.18276/pzfm.2015.39-12","pdf_url":"https://wnus.usz.edu.pl/miz/file/article/view/549.pdf","source":{"id":"https://openalex.org/S4306535828","display_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","issn_l":"1509-0507","issn":["1509-0507","2353-2874"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://wnus.usz.edu.pl/miz/file/article/view/549.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5025442299","display_name":"Krystyna Mazurek-\u0141opaci\u0144ska","orcid":"https://orcid.org/0000-0002-0034-8344","observed_orcids":["https://orcid.org/0000-0002-0034-8344"]},"institutions":[{"id":"https://openalex.org/I305801656","display_name":"Wroclaw University of Economics and Business","ror":"https://ror.org/013sm1c65","country_code":"PL","type":"education","lineage":["https://openalex.org/I305801656"]},{"id":"https://openalex.org/I4210155415","display_name":"University of Business in Wroc\u0142aw","ror":"https://ror.org/04qxzae03","country_code":"PL","type":"education","lineage":["https://openalex.org/I4210155415"]}],"countries":["PL"],"is_corresponding":false,"raw_author_name":"Krystyna Mazurek-\u0141opaci\u0144ska","raw_affiliation_strings":["Uniwersytet Ekonomiczny we Wroc\u0142awiu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Uniwersytet Ekonomiczny we Wroc\u0142awiu","institution_ids":["https://openalex.org/I305801656","https://openalex.org/I4210155415"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5081722007","display_name":"Magdalena Soboci\u0144ska","orcid":"https://orcid.org/0000-0002-5231-2511","observed_orcids":["https://orcid.org/0000-0002-5231-2511"]},"institutions":[{"id":"https://openalex.org/I305801656","display_name":"Wroclaw University of Economics and Business","ror":"https://ror.org/013sm1c65","country_code":"PL","type":"education","lineage":["https://openalex.org/I305801656"]},{"id":"https://openalex.org/I4210155415","display_name":"University of Business in Wroc\u0142aw","ror":"https://ror.org/04qxzae03","country_code":"PL","type":"education","lineage":["https://openalex.org/I4210155415"]}],"countries":["PL"],"is_corresponding":false,"raw_author_name":"Magdalena Soboci\u0144ska","raw_affiliation_strings":["Uniwersytet Ekonomiczny we Wroc\u0142awiu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Uniwersytet Ekonomiczny we Wroc\u0142awiu","institution_ids":["https://openalex.org/I305801656","https://openalex.org/I4210155415"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.1055,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.88539077,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"39","issue":null,"first_page":"143","last_page":"154"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.5205000042915344,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.5205000042915344,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.47609999775886536,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.625},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6600000262260437},{"id":"https://openalex.org/keywords/generational-change","display_name":"generational change","score":0.9549999833106995},{"id":"https://openalex.org/keywords/millennials","display_name":"millennials","score":0.9800000190734863},{"id":"https://openalex.org/keywords/generation-z","display_name":"Generation Z","score":1.0},{"id":"https://openalex.org/keywords/digital-media-use","display_name":"digital media use","score":0.7580000162124634},{"id":"https://openalex.org/keywords/lifestyle-modification","display_name":"lifestyle modification","score":0.640999972820282}],"concepts":[{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.38649046421051025},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3410987854003906},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.3261551260948181},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.3260875940322876},{"id":"https://openalex.org/C27206212","wikidata":"https://www.wikidata.org/wiki/Q34178","display_name":"Theology","level":1,"score":0.32534849643707275},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.11309081315994263}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.18276/pzfm.2015.39-12","doi":"https://doi.org/10.18276/pzfm.2015.39-12","is_oa":true,"landing_page_url":"https://doi.org/10.18276/pzfm.2015.39-12","pdf_url":"https://wnus.usz.edu.pl/miz/file/article/view/549.pdf","source":{"id":"https://openalex.org/S4306535828","display_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","issn_l":"1509-0507","issn":["1509-0507","2353-2874"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.18276/pzfm.2015.39-12","doi":"https://doi.org/10.18276/pzfm.2015.39-12","is_oa":true,"landing_page_url":"https://doi.org/10.18276/pzfm.2015.39-12","pdf_url":"https://wnus.usz.edu.pl/miz/file/article/view/549.pdf","source":{"id":"https://openalex.org/S4306535828","display_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","issn_l":"1509-0507","issn":["1509-0507","2353-2874"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2515099987.pdf","grobid_xml":"https://content.openalex.org/works/W2515099987.grobid-xml"},"referenced_works_count":6,"referenced_works":["https://openalex.org/W156858180","https://openalex.org/W943456782","https://openalex.org/W2536258881","https://openalex.org/W2921417143","https://openalex.org/W2992310966","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W2567472609","https://openalex.org/W7072468172","https://openalex.org/W7057606486","https://openalex.org/W958070634","https://openalex.org/W3012243038","https://openalex.org/W7198586534","https://openalex.org/W2891655711","https://openalex.org/W6988141711","https://openalex.org/W2766257782","https://openalex.org/W7215521207"],"abstract_inverted_index":{"Celem":[0],"artyku\u0142u":[1],"jest":[2],"ukazanie":[3],"zmian":[4],"w":[5,8,36,50,54,60,80,91],"zachowaniach":[6],"konsument\u00f3w":[7],"kontek\u015bcie":[9],"przemian":[10],"pokoleniowych,":[11],"kt\u00f3rym":[12],"towarzyszy":[13],"rozw\u00f3j":[14],"form":[15],"i":[16,29],"styl\u00f3w":[17],"komunikacji":[18,24],"marketingowej.":[19],"Szczeg\u00f3ln\u0105":[20],"uwag\u0119":[21],"po\u015bwi\u0119cono":[22],"wirtualizacji":[23],"marketingowej":[25],"oraz":[26,45,56],"generacjom":[27],"Y":[28],"Z,":[30],"kt\u00f3rych":[31],"przedstawiciele":[32],"wykorzystuj\u0105":[33],"media":[34],"cyfrowe":[35],"wielu":[37],"obszarach":[38],"\u017cycia.":[39],"Artyku\u0142":[40],"oparto":[41],"na":[42,69,74,86],"studiach":[43],"literaturowych":[44],"analizie":[46],"wynik\u00f3w":[47,82],"badania":[48,83],"zrealizowanego":[49],"ramach":[51],"projektu":[52],"\u201eInternet":[53],"marketingu":[55],"zastosowanie":[57],"nowych":[58],"technologii":[59],"prowadzeniu":[61],"wsp\u00f3\u0142pracy":[62],"firmy":[63],"z":[64],"klientami\u201d.":[65],"Badanie":[66],"zosta\u0142o":[67],"przeprowadzone":[68],"pr\u00f3bie":[70],"152":[71],"przedsi\u0119biorstw.":[72],"Zwa\u017cywszy":[73],"dokonuj\u0105ce":[75],"si\u0119":[76],"przemiany":[77],"pokoleniowe":[78],"nale\u017cy":[79],"\u015bwietle":[81],"ilo\u015bciowego":[84],"wskaza\u0107":[85],"niewystarczaj\u0105cy":[87],"zakres":[88],"zastosowa\u0144":[89],"internetu":[90],"dzia\u0142aniach":[92],"komunikacyjnych":[93],"prowadzonych":[94],"przez":[95],"badane":[96],"przedsi\u0119biorstwa.":[97]},"counts_by_year":[{"year":2020,"cited_by_count":1},{"year":2018,"cited_by_count":1}],"updated_date":"2026-09-08T07:41:39.490200","created_date":"2016-09-16T00:00:00"}
