{"id":"https://openalex.org/W2511008697","doi":"https://doi.org/10.18276/pzfm.2015.41/1-05","title":"Analysis of Attitudes of Internet Users Towards the Brand in Social Media","display_name":"Analysis of Attitudes of Internet Users Towards the Brand in Social Media","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2511008697","doi":"https://doi.org/10.18276/pzfm.2015.41/1-05","mag":"2511008697"},"language":"pl","primary_location":{"id":"doi:10.18276/pzfm.2015.41/1-05","doi":"https://doi.org/10.18276/pzfm.2015.41/1-05","is_oa":true,"landing_page_url":"https://doi.org/10.18276/pzfm.2015.41/1-05","pdf_url":"https://wnus.edu.pl/miz/file/article/view/353.pdf","source":{"id":"https://openalex.org/S4306535828","display_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","issn_l":"1509-0507","issn":["1509-0507","2353-2874"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://wnus.edu.pl/miz/file/article/view/353.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091443870","display_name":"Magdalena Brzozowska-Wo\u015b","orcid":"https://orcid.org/0000-0002-8433-0685","observed_orcids":["https://orcid.org/0000-0002-8433-0685"]},"institutions":[{"id":"https://openalex.org/I169333911","display_name":"Gda\u0144sk University of Technology","ror":"https://ror.org/006x4sc24","country_code":"PL","type":"education","lineage":["https://openalex.org/I169333911"]}],"countries":["PL"],"is_corresponding":true,"raw_author_name":"Magdalena Brzozowska-Wo\u015b","raw_affiliation_strings":["Politechnika Gda\u0144ska"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Politechnika Gda\u0144ska","institution_ids":["https://openalex.org/I169333911"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5091443870"],"corresponding_institution_ids":["https://openalex.org/I169333911"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.37440633,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"41","issue":null,"first_page":"67","last_page":"80"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.7609999775886536},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.8980000019073486},{"id":"https://openalex.org/keywords/internet-users","display_name":"internet users","score":0.8339999914169312},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.8169999718666077},{"id":"https://openalex.org/keywords/consumer-opinions","display_name":"consumer opinions","score":0.4259999990463257},{"id":"https://openalex.org/keywords/food-brands","display_name":"food brands","score":0.675000011920929},{"id":"https://openalex.org/keywords/brand-monitoring","display_name":"brand monitoring","score":0.8579999804496765},{"id":"https://openalex.org/keywords/polish-consumers","display_name":"Polish consumers","score":0.6309999823570251}],"concepts":[{"id":"https://openalex.org/C27206212","wikidata":"https://www.wikidata.org/wiki/Q34178","display_name":"Theology","level":1,"score":0.38283365964889526},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0716884434223175}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.18276/pzfm.2015.41/1-05","doi":"https://doi.org/10.18276/pzfm.2015.41/1-05","is_oa":true,"landing_page_url":"https://doi.org/10.18276/pzfm.2015.41/1-05","pdf_url":"https://wnus.edu.pl/miz/file/article/view/353.pdf","source":{"id":"https://openalex.org/S4306535828","display_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","issn_l":"1509-0507","issn":["1509-0507","2353-2874"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.18276/pzfm.2015.41/1-05","doi":"https://doi.org/10.18276/pzfm.2015.41/1-05","is_oa":true,"landing_page_url":"https://doi.org/10.18276/pzfm.2015.41/1-05","pdf_url":"https://wnus.edu.pl/miz/file/article/view/353.pdf","source":{"id":"https://openalex.org/S4306535828","display_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","issn_l":"1509-0507","issn":["1509-0507","2353-2874"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2511008697.pdf","grobid_xml":"https://content.openalex.org/works/W2511008697.grobid-xml"},"referenced_works_count":19,"referenced_works":["https://openalex.org/W6744951","https://openalex.org/W851437815","https://openalex.org/W1592080430","https://openalex.org/W1607137273","https://openalex.org/W1976049889","https://openalex.org/W2026149024","https://openalex.org/W2038042374","https://openalex.org/W2097357438","https://openalex.org/W2121001699","https://openalex.org/W2128847913","https://openalex.org/W2131942188","https://openalex.org/W2133085133","https://openalex.org/W2133097978","https://openalex.org/W2144597023","https://openalex.org/W2266639535","https://openalex.org/W2312317126","https://openalex.org/W2593321957","https://openalex.org/W3121590070","https://openalex.org/W3123219842"],"related_works":["https://openalex.org/W7053444696","https://openalex.org/W7063793702","https://openalex.org/W6983259064","https://openalex.org/W7010489875","https://openalex.org/W7011420459","https://openalex.org/W7067261134","https://openalex.org/W7011018856","https://openalex.org/W7025756905","https://openalex.org/W7027029443","https://openalex.org/W2765362184"],"abstract_inverted_index":{"Celem":[0],"artyku\u0142u":[1],"jest":[2],"ukazanie":[3],"roli,":[4],"jak\u0105":[5],"odgrywaj\u0105":[6],"media":[7],"spo\u0142eczno\u015bciowe":[8],"i":[9],"wypowiedzi":[10],"internaut\u00f3w":[11,27],"w":[12,20,36,50,64],"kszta\u0142towaniu":[13],"wizerunku":[14,63],"marki":[15],"w\u015br\u00f3d":[16],"u\u017cytkownik\u00f3w":[17],"sieci.":[18],"Zaprezentowano":[19],"nim":[21],"tak\u017ce":[22],"wyniki":[23],"obserwacji":[24],"aktywno\u015bci":[25],"polskich":[26,31],"dotycz\u0105ce":[28],"jednej":[29],"z":[30,44],"marek":[32],"spo\u017cywczych.":[33],"Internauci":[34],"zamieszczaj\u0105":[35],"sieci":[37],"r\u00f3\u017cnorodne":[38],"tre\u015bci":[39],"powi\u0105zane":[40],"po\u015brednio":[41],"lub":[42],"bezpo\u015brednio":[43],"markami.":[45],"Zadaniem":[46],"organizacji,":[47],"podobnie":[48],"jak":[49],"przypadku":[51],"pozosta\u0142ych":[52],"medi\u00f3w,":[53],"powinno":[54],"by\u0107":[55],"stymulowanie":[56],"zainteresowania":[57],"mark\u0105":[58],"oraz":[59],"sta\u0142y":[60],"monitoring":[61],"jej":[62],"pojawiaj\u0105cych":[65],"si\u0119":[66],"tre\u015bciach.":[67]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-09-16T00:00:00"}
