{"id":"https://openalex.org/W2510094705","doi":"https://doi.org/10.18276/pzfm.2015.41/2-16","title":"The International Orientation of the Company in the Context of a Marketing Strategy on the Example of Food Sector Companies from Wielkopolska","display_name":"The International Orientation of the Company in the Context of a Marketing Strategy on the Example of Food Sector Companies from Wielkopolska","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2510094705","doi":"https://doi.org/10.18276/pzfm.2015.41/2-16","mag":"2510094705"},"language":"pl","primary_location":{"id":"doi:10.18276/pzfm.2015.41/2-16","doi":"https://doi.org/10.18276/pzfm.2015.41/2-16","is_oa":true,"landing_page_url":"https://doi.org/10.18276/pzfm.2015.41/2-16","pdf_url":"https://wnus.edu.pl/miz/file/article/view/770.pdf","source":{"id":"https://openalex.org/S4306535828","display_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","issn_l":"1509-0507","issn":["1509-0507","2353-2874"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://wnus.edu.pl/miz/file/article/view/770.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5055936001","display_name":"Agata Budzy\u0144ska","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I46597724","display_name":"Pozna\u0144 University of Technology","ror":"https://ror.org/00p7p3302","country_code":"PL","type":"education","lineage":["https://openalex.org/I46597724"]}],"countries":["PL"],"is_corresponding":true,"raw_author_name":"Agata Budzy\u0144ska-Biernat","raw_affiliation_strings":["Politechnika Pozna\u0144ska"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Politechnika Pozna\u0144ska","institution_ids":["https://openalex.org/I46597724"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5055936001"],"corresponding_institution_ids":["https://openalex.org/I46597724"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.39955064,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"41","issue":null,"first_page":"191","last_page":"202"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10907","display_name":"International Student and Expatriate Challenges","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/international-orientation","display_name":"international orientation","score":0.8799999952316284},{"id":"https://openalex.org/keywords/internationalization-of-firms","display_name":"internationalization of firms","score":0.8159999847412109},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.8799999952316284},{"id":"https://openalex.org/keywords/food-companies","display_name":"food industry enterprises","score":0.8659999966621399},{"id":"https://openalex.org/keywords/international-markets","display_name":"international markets","score":0.550000011920929},{"id":"https://openalex.org/keywords/globalization","display_name":"globalization","score":0.6389999985694885},{"id":"https://openalex.org/keywords/exports","display_name":"exports","score":0.6520000100135803},{"id":"https://openalex.org/keywords/foreign-market-entry-strategy","display_name":"foreign market entry strategy","score":0.5379999876022339},{"id":"https://openalex.org/keywords/wielkopolska","display_name":"Wielkopolska","score":0.9160000085830688}],"concepts":[{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5375112891197205},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4398394525051117},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.41409528255462646},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.09829863905906677},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.18276/pzfm.2015.41/2-16","doi":"https://doi.org/10.18276/pzfm.2015.41/2-16","is_oa":true,"landing_page_url":"https://doi.org/10.18276/pzfm.2015.41/2-16","pdf_url":"https://wnus.edu.pl/miz/file/article/view/770.pdf","source":{"id":"https://openalex.org/S4306535828","display_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","issn_l":"1509-0507","issn":["1509-0507","2353-2874"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.18276/pzfm.2015.41/2-16","doi":"https://doi.org/10.18276/pzfm.2015.41/2-16","is_oa":true,"landing_page_url":"https://doi.org/10.18276/pzfm.2015.41/2-16","pdf_url":"https://wnus.edu.pl/miz/file/article/view/770.pdf","source":{"id":"https://openalex.org/S4306535828","display_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","issn_l":"1509-0507","issn":["1509-0507","2353-2874"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2510094705.pdf","grobid_xml":"https://content.openalex.org/works/W2510094705.grobid-xml"},"referenced_works_count":4,"referenced_works":["https://openalex.org/W969175678","https://openalex.org/W1560789491","https://openalex.org/W2339844021","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W7071370601","https://openalex.org/W1560789491","https://openalex.org/W4415112973","https://openalex.org/W7057382324","https://openalex.org/W6996765803","https://openalex.org/W975871774","https://openalex.org/W956414986","https://openalex.org/W2516786584","https://openalex.org/W3122467293","https://openalex.org/W7071881863"],"abstract_inverted_index":{"Obserwacja":[0],"rynku":[1],"w":[2,68,123,126],"ostatnich":[3],"dziesi\u0119cioleciach":[4],"wskazuje,":[5],"\u017ce":[6],"na":[7,63,91,114],"arenie":[8],"mi\u0119dzynarodowej":[9,108],"zdecydowanie":[10],"wzrasta":[11],"potrzeba":[12],"internacjonalizacji":[13,72],"przedsi\u0119biorstw.":[14,110],"Jest":[15],"to":[16],"konsekwencja":[17],"narastaj\u0105cej":[18],"globalizacji":[19],"rynk\u00f3w,":[20],"a":[21],"tak\u017ce":[22],"konkurencji,":[23],"kt\u00f3ra":[24],"zmusza":[25],"przedsi\u0119biorstwa":[26,88],"do":[27],"poszukiwania":[28],"nowych":[29],"nabywc\u00f3w":[30],"poza":[31],"granicami":[32],"kraju":[33],"macierzystego.":[34],"Zatem":[35],"szanse":[36],"rozwoju":[37],"firm":[38,62],"przez":[39],"ich":[40,120],"umi\u0119dzynarodowienie":[41],"nie":[42],"tylko":[43],"zwi\u0119kszaj\u0105":[44],"si\u0119,":[45],"ale":[46],"r\u00f3wnie\u017c":[47],"staj\u0105":[48],"si\u0119":[49,67],"bardziej":[50],"zr\u00f3\u017cnicowane.":[51],"Takie":[52],"tendencje,":[53],"jak":[54,87],"globalizacja":[55],"handlu":[56],"mi\u0119dzynarodowego":[57],"oraz":[58,94],"zr\u00f3\u017cnicowanie":[59],"strategii":[60,97],"wej\u015bcia":[61],"rynki":[64,92],"zagraniczne":[65,93],"przejawiaj\u0105":[66],"powstawaniu":[69],"r\u00f3\u017cnych":[70],"form":[71],"przedsi\u0119biorstw":[73],"\u2013":[74],"pocz\u0105wszy":[75],"od":[76],"eksportu,":[77],"po":[78],"z\u0142o\u017cone":[79],"wi\u0119zi":[80],"kooperacyjne":[81],"i":[82],"kapita\u0142owe.":[83],"Artyku\u0142":[84],"podejmuje":[85],"temat,":[86],"s\u0105":[89],"zorientowane":[90],"jakie":[95],"rodzaje":[96],"marketingowych":[98],"towarzysz\u0105":[99],"temu":[100],"zjawisku.":[101],"Celem":[102],"artyku\u0142u":[103],"jest":[104],"identyfikacja":[105],"rodzaju":[106],"orientacji":[107],"analizowanych":[109],"Implikacje":[111],"teoretyczne":[112],"powsta\u0142y":[113],"podstawie":[115],"studi\u00f3w":[116],"literaturowych":[117],"przedmiotu,":[118],"natomiast":[119],"weryfikacji":[121],"dokonano":[122],"ocenie":[124],"empirycznej":[125],"przeprowadzonych":[127],"badaniach.":[128]},"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-09-16T00:00:00"}
