{"id":"https://openalex.org/W2507518758","doi":null,"title":"\"Drive-In\" as E-Commerce Strategy in Ghana","display_name":"\"Drive-In\" as E-Commerce Strategy in Ghana","publication_year":2016,"publication_date":"2016-01-01","ids":{"openalex":"https://openalex.org/W2507518758","mag":"2507518758"},"language":"en","primary_location":{"id":"pmh:oai:RePEc:tkp:mklp16:461-473","doi":null,"is_oa":false,"landing_page_url":"http://www.toknowpress.net/ISBN/978-961-6914-16-1/papers/ML16-094.pdf","pdf_url":"http://www.toknowpress.net/ISBN/978-961-6914-16-1/papers/ML16-094.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5027658133","display_name":"Adasa Nkrumah Kofi Frimpong","orcid":"https://orcid.org/0000-0003-0599-0341","observed_orcids":["https://orcid.org/0000-0003-0599-0341"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Adasa Nkrumah Kofi Frimpong","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-0599-0341","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5059837441","display_name":"Samuel Adu Gyamfi","orcid":"https://orcid.org/0000-0001-6738-9848","observed_orcids":["https://orcid.org/0000-0001-6738-9848"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Samuel Adu Gyamfi","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-6738-9848","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.16452872,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"461","last_page":"473"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.7050999999046326,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.7050999999046326,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.07760000228881836,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.049300000071525574,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/e-commerce-strategy","display_name":"e-commerce strategy","score":0.8849999904632568},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.968999981880188},{"id":"https://openalex.org/keywords/supermarket-retailing","display_name":"supermarket retail","score":0.5210000276565552},{"id":"https://openalex.org/keywords/e-commerce-adoption","display_name":"e-commerce adoption","score":0.5789999961853027},{"id":"https://openalex.org/keywords/service-quality","display_name":"service quality","score":0.8190000057220459},{"id":"https://openalex.org/keywords/ghana","display_name":"Ghana","score":0.6019999980926514}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7394900321960449},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.625034749507904},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.6225370764732361},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5977771282196045},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.5955945253372192},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5824072957038879},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.5180161595344543},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.33130377531051636},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.3249998092651367},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0785650908946991},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:RePEc:tkp:mklp16:461-473","doi":null,"is_oa":false,"landing_page_url":"http://www.toknowpress.net/ISBN/978-961-6914-16-1/papers/ML16-094.pdf","pdf_url":"http://www.toknowpress.net/ISBN/978-961-6914-16-1/papers/ML16-094.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},{"id":"mag:2507518758","doi":null,"is_oa":false,"landing_page_url":"https://econpapers.repec.org/RePEc:tkp:mklp16:461-473","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"RePEc: Research Papers in Economics","raw_type":null},{"id":"mag:3123436818","doi":null,"is_oa":false,"landing_page_url":"https://ideas.repec.org/h/tkp/mklp16/461-473.html","pdf_url":null,"source":{"id":"https://openalex.org/S4306519158","display_name":"Managing Innovation and Diversity in Knowledge Society Through Turbulent Time: Proceedings of the MakeLearn and TIIM Joint International Conference 2016","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Managing Innovation and Diversity in Knowledge Society Through Turbulent Time: Proceedings of the MakeLearn and TIIM Joint International Conference 2016","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.8970999717712402}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3195996390","https://openalex.org/W2055475177","https://openalex.org/W4255395744","https://openalex.org/W2993763694","https://openalex.org/W7135916546","https://openalex.org/W4236424427","https://openalex.org/W3182491971","https://openalex.org/W2997852819","https://openalex.org/W2128310808","https://openalex.org/W4394798995"],"abstract_inverted_index":{"The":[0,19,95,141,164],"study":[1,61,96,142],"sought":[2],"to":[3,91,120],"critically":[4],"analyze":[5],"the":[6,64,75,84,103,118,136,145,180,192],"impact,":[7,65],"awareness":[8,43,66],"and":[9,24,44,67,105,155,161,184],"importance":[10,68],"of":[11,22,39,69,102,108,138,147],"Drive-In":[12,70],"as":[13,36,58,71,157,174],"electronic":[14,33,139],"commerce":[15,34],"strategy":[16,35],"in":[17,32,56,62,113,135,150,175,179,191],"Ghana.":[18,114],"high":[20],"demand":[21],"consumers":[23],"competition":[25],"among":[26],"Ghanaian":[27,181],"markets":[28,149],"has":[29,116],"caused":[30],"changes":[31],"a":[37,59,77,87,123],"result":[38],"technological":[40],"innovations,":[41],"increased":[42],"improved":[45],"supply":[46],"chain":[47],"management.":[48],"This":[49,115],"paper":[50],"uses":[51],"Ababio":[52],"Express":[53],"(a":[54],"supermarket":[55],"Ghana)":[57],"case":[60],"exploring":[63],"e-commerce":[72,89],"strategy.":[73],"On":[74],"whole,":[76],"\u201cDrive-In\u201d":[78],"framework":[79],"was":[80],"proposed":[81],"which":[82],"formed":[83],"basis":[85],"for":[86,110,125,171,186],"successful":[88],"site":[90],"aid":[92],"online":[93,177],"shopping.":[94],"revealed":[97],"that":[98,167],"E-commerce":[99],"is":[100,169],"one":[101],"fastest":[104],"easiest":[106],"way":[107],"shopping":[109,122,178],"busy":[111],"people":[112],"made":[117],"transition":[119],"internet":[121],"necessity":[124],"organizations.":[126],"Despite":[127],"its":[128],"benefits,":[129],"developing":[130],"countries":[131],"still":[132],"lag":[133],"behind":[134],"adoption":[137],"commerce.":[140],"further":[143],"explored":[144],"history":[146],"drive-in":[148,162],"other":[151],"countries,":[152],"their":[153],"impacts":[154],"innovations":[156],"time":[158],"went":[159],"on":[160],"today.":[163],"findings":[165],"show":[166],"there":[168],"room":[170],"service":[172],"quality":[173],"improving":[176],"supermarkets.":[182],"Recommendations":[183],"suggestions":[185],"future":[187],"research":[188],"were":[189],"presented":[190],"end.":[193]},"counts_by_year":[],"updated_date":"2026-08-21T09:56:20.448147","created_date":"2016-09-16T00:00:00"}
