{"id":"https://openalex.org/W2500566428","doi":"https://doi.org/10.1007/978-3-642-57271-5","title":"Prozessmanagement im vertikalen Marketing","display_name":"Prozessmanagement im vertikalen Marketing","publication_year":2000,"publication_date":"2000-01-01","ids":{"openalex":"https://openalex.org/W2500566428","doi":"https://doi.org/10.1007/978-3-642-57271-5","mag":"2500566428"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-642-57271-5","doi":"https://doi.org/10.1007/978-3-642-57271-5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-57271-5","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},"volume":null,"type":"book","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5037218261","display_name":"Dieter Ahlert","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I22465464","display_name":"University of M\u00fcnster","ror":"https://ror.org/00pd74e08","country_code":"DE","type":"education","lineage":["https://openalex.org/I22465464"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Dieter Ahlert","raw_affiliation_strings":["Lehrstuhl f\u00fcr Betriebswirtschaftslehre, insbes. Distribution und Handel, im Marketing Centrum M\u00fcnster (MCM), Universit\u00e4t M\u00fcnster, M\u00fcnster, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lehrstuhl f\u00fcr Betriebswirtschaftslehre, insbes. Distribution und Handel, im Marketing Centrum M\u00fcnster (MCM), Universit\u00e4t M\u00fcnster, M\u00fcnster, Germany","institution_ids":["https://openalex.org/I22465464"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5055655220","display_name":"Stefan Borchert","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I22465464","display_name":"University of M\u00fcnster","ror":"https://ror.org/00pd74e08","country_code":"DE","type":"education","lineage":["https://openalex.org/I22465464"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Stefan Borchert","raw_affiliation_strings":["Lehrstuhl f\u00fcr Betriebswirtschaftslehre, insbes. Distribution und Handel, im Marketing Centrum M\u00fcnster (MCM), Universit\u00e4t M\u00fcnster, M\u00fcnster, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lehrstuhl f\u00fcr Betriebswirtschaftslehre, insbes. Distribution und Handel, im Marketing Centrum M\u00fcnster (MCM), Universit\u00e4t M\u00fcnster, M\u00fcnster, Germany","institution_ids":["https://openalex.org/I22465464"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I22465464"],"apc_list":null,"apc_paid":null,"fwci":3.4835,"has_fulltext":false,"cited_by_count":36,"citation_normalized_percentile":{"value":0.92349727,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.86080002784729,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.86080002784729,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10164","display_name":"Quality and Supply Management","score":0.12630000710487366,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14121","display_name":"Logistics and Transportation Systems","score":0.0026000000070780516,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/process-management","display_name":"process management","score":0.9509999752044678},{"id":"https://openalex.org/keywords/vertical-marketing","display_name":"vertical marketing","score":0.7910000085830688},{"id":"https://openalex.org/keywords/efficient-consumer-response","display_name":"Efficient Consumer Response","score":0.8610000014305115},{"id":"https://openalex.org/keywords/logistics","display_name":"logistics","score":0.5529999732971191},{"id":"https://openalex.org/keywords/marketing-policy","display_name":"marketing policy","score":0.8169999718666077},{"id":"https://openalex.org/keywords/consumer-demand","display_name":"consumer demand","score":0.8159999847412109},{"id":"https://openalex.org/keywords/supply-chain-integration","display_name":"supply chain integration","score":0.7089999914169312}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.44313207268714905},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.4216736853122711}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-642-57271-5","doi":"https://doi.org/10.1007/978-3-642-57271-5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-57271-5","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":1,"referenced_works":["https://openalex.org/W4214516226"],"related_works":["https://openalex.org/W7005276295","https://openalex.org/W230229595","https://openalex.org/W164978290","https://openalex.org/W953105370","https://openalex.org/W4235241182","https://openalex.org/W2506953518","https://openalex.org/W2184325526","https://openalex.org/W4235570972","https://openalex.org/W4287225791","https://openalex.org/W2478018418"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":3},{"year":2018,"cited_by_count":3},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-04T09:36:47.201465","created_date":"2016-08-23T00:00:00"}