{"id":"https://openalex.org/W2499674875","doi":"https://doi.org/10.15444/gmc2016.05.09.03","title":"WHEN DO VIEWERS SHARE VIRAL VIDEO ADVERTISING? THE ROLE OF BRAND PROMINENCE AND BRAND DISCLOSURE TIMING","display_name":"WHEN DO VIEWERS SHARE VIRAL VIDEO ADVERTISING? THE ROLE OF BRAND PROMINENCE AND BRAND DISCLOSURE TIMING","publication_year":2016,"publication_date":"2016-07-01","ids":{"openalex":"https://openalex.org/W2499674875","doi":"https://doi.org/10.15444/gmc2016.05.09.03","mag":"2499674875"},"language":"en","primary_location":{"id":"doi:10.15444/gmc2016.05.09.03","doi":"https://doi.org/10.15444/gmc2016.05.09.03","is_oa":false,"landing_page_url":"https://doi.org/10.15444/gmc2016.05.09.03","pdf_url":null,"source":{"id":"https://openalex.org/S4220651746","display_name":"Global marketing conference proceeding","issn_l":"1976-8699","issn":["1976-8699"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Global marketing conference proceeding","raw_type":"proceedings-article"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101548095","display_name":"Dongwon Choi","orcid":"https://orcid.org/0000-0001-9834-7253","observed_orcids":["https://orcid.org/0000-0001-9834-7253"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Dongwon Choi","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":null,"display_name":"Hyejin Bang","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Hyejin Bang","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5078564346","display_name":"Bartosz W. Wojdynski","orcid":"https://orcid.org/0000-0002-3042-4272","observed_orcids":["https://orcid.org/0000-0002-3042-4272"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Bartosz W. Wojdynski","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5055671184","display_name":"Yen-I Lee","orcid":"https://orcid.org/0000-0001-7820-6568","observed_orcids":["https://orcid.org/0000-0001-7820-6568"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yen-I Lee","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5026202235","display_name":"Kate M. Keib","orcid":"https://orcid.org/0000-0002-9474-2261","observed_orcids":["https://orcid.org/0000-0002-9474-2261"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kate M. Keib","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5113948900","display_name":"Camila Espina","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Camila Espina","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5002712640","display_name":"Kacy K. Kim","orcid":"https://orcid.org/0000-0003-4786-2831","observed_orcids":["https://orcid.org/0000-0003-4786-2831"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kacy Kim","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"736","last_page":"736"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.007199999876320362,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-prominence","display_name":"brand prominence","score":0.6010000109672546},{"id":"https://openalex.org/keywords/user-generated-content","display_name":"user-generated content","score":0.6119999885559082},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.4659999907016754}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7606719732284546},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.68263179063797},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5256256461143494},{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.4588641822338104},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.45700016617774963},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.45058131217956543},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.43358373641967773},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.305941104888916},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.19467398524284363},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.1493232548236847},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.09646889567375183}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.15444/gmc2016.05.09.03","doi":"https://doi.org/10.15444/gmc2016.05.09.03","is_oa":false,"landing_page_url":"https://doi.org/10.15444/gmc2016.05.09.03","pdf_url":null,"source":{"id":"https://openalex.org/S4220651746","display_name":"Global marketing conference proceeding","issn_l":"1976-8699","issn":["1976-8699"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Global marketing conference proceeding","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2791620976","https://openalex.org/W6996933890","https://openalex.org/W6889244109","https://openalex.org/W7052504770","https://openalex.org/W7066716271","https://openalex.org/W243562371","https://openalex.org/W4318426753","https://openalex.org/W2150866153","https://openalex.org/W6990771000","https://openalex.org/W2806201767"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2016-08-23T00:00:00"}
