{"id":"https://openalex.org/W2499522845","doi":"https://doi.org/10.1093/acprof:oso/9780199550692.003.21","title":"Social marketing in developing countries","display_name":"Social marketing in developing countries","publication_year":2009,"publication_date":"2009-10-01","ids":{"openalex":"https://openalex.org/W2499522845","doi":"https://doi.org/10.1093/acprof:oso/9780199550692.003.21","mag":"2499522845"},"language":"en","primary_location":{"id":"doi:10.1093/acprof:oso/9780199550692.003.21","doi":"https://doi.org/10.1093/acprof:oso/9780199550692.003.21","is_oa":false,"landing_page_url":"https://doi.org/10.1093/acprof:oso/9780199550692.003.21","pdf_url":null,"source":{"id":"https://openalex.org/S4306463708","display_name":"Oxford University Press eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310311648","host_organization_name":"Oxford University Press","host_organization_lineage":["https://openalex.org/P4310311648","https://openalex.org/P4310311647"],"host_organization_lineage_names":["Oxford University Press","University of Oxford"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Social Marketing and Public Health","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2495754127","display_name":"Social Marketing and Public Health"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"William A Smith","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"William A Smith","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.35514019,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"319","last_page":"330"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12786","display_name":"Innovation and Socioeconomic Development","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12786","display_name":"Innovation and Socioeconomic Development","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10987","display_name":"Microfinance and Financial Inclusion","score":0.00419999985024333,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13194","display_name":"ICT in Developing Communities","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-marketing","display_name":"social marketing","score":1.0},{"id":"https://openalex.org/keywords/low-income-populations","display_name":"low-income populations","score":0.6940000057220459},{"id":"https://openalex.org/keywords/rural-population","display_name":"rural population","score":0.7699999809265137},{"id":"https://openalex.org/keywords/developing-countries","display_name":"developing countries","score":0.8830000162124634},{"id":"https://openalex.org/keywords/health-interventions","display_name":"health interventions","score":0.5210000276565552}],"concepts":[{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.7267410159111023},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6467694044113159},{"id":"https://openalex.org/C536812576","wikidata":"https://www.wikidata.org/wiki/Q17157275","display_name":"Public Sector Marketing","level":5,"score":0.5654566884040833},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5539537668228149},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.520248532295227},{"id":"https://openalex.org/C27415008","wikidata":"https://www.wikidata.org/wiki/Q7256382","display_name":"Psychological intervention","level":2,"score":0.4392927587032318},{"id":"https://openalex.org/C27502469","wikidata":"https://www.wikidata.org/wiki/Q906343","display_name":"Dysfunctional family","level":2,"score":0.4376847743988037},{"id":"https://openalex.org/C83864248","wikidata":"https://www.wikidata.org/wiki/Q177323","display_name":"Developing country","level":2,"score":0.434050589799881},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.4248579740524292},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.3462364375591278},{"id":"https://openalex.org/C127107974","wikidata":"https://www.wikidata.org/wiki/Q350884","display_name":"Business marketing","level":3,"score":0.2791212201118469},{"id":"https://openalex.org/C44628447","wikidata":"https://www.wikidata.org/wiki/Q1017542","display_name":"Business-to-government","level":4,"score":0.2749241888523102},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.2583075165748596},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.22660142183303833},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.20689263939857483},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.10830962657928467},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.09518817067146301},{"id":"https://openalex.org/C542102704","wikidata":"https://www.wikidata.org/wiki/Q183257","display_name":"Psychotherapist","level":1,"score":0.0},{"id":"https://openalex.org/C118552586","wikidata":"https://www.wikidata.org/wiki/Q7867","display_name":"Psychiatry","level":1,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1093/acprof:oso/9780199550692.003.21","doi":"https://doi.org/10.1093/acprof:oso/9780199550692.003.21","is_oa":false,"landing_page_url":"https://doi.org/10.1093/acprof:oso/9780199550692.003.21","pdf_url":null,"source":{"id":"https://openalex.org/S4306463708","display_name":"Oxford University Press eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310311648","host_organization_name":"Oxford University Press","host_organization_lineage":["https://openalex.org/P4310311648","https://openalex.org/P4310311647"],"host_organization_lineage_names":["Oxford University Press","University of Oxford"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Social Marketing and Public Health","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/1","display_name":"No poverty","score":1.0},{"id":"https://metadata.un.org/sdg/10","display_name":"Reduced inequalities","score":0.7578999996185303}],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/17","display_name":"Partnerships for the goals","score":0.5299999713897705}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W6965067844","https://openalex.org/W2291000762","https://openalex.org/W571904723","https://openalex.org/W2039272946","https://openalex.org/W2055444389","https://openalex.org/W3165704923","https://openalex.org/W595109299","https://openalex.org/W2216048750","https://openalex.org/W4236024181","https://openalex.org/W2207147887"],"abstract_inverted_index":{"Social":[0],"marketing":[1,40,54],"designs":[2],"products":[3],"or":[4],"services":[5],"to":[6,29,41,50],"meet":[7],"the":[8,27],"special":[9],"needs":[10],"of":[11,21,26],"poor":[12],"people.":[13],"This":[14],"chapter":[15],"focuses":[16],"on":[17],"this":[18],"unique":[19],"contribution":[20],"social":[22,39,53,66],"marketing,":[23],"developed":[24],"out":[25],"necessity":[28],"compensate":[30],"for":[31],"dysfunctional":[32],"public":[33],"systems.":[34],"It":[35],"offers":[36],"lessons":[37,64],"about":[38],"low-income":[42],"rural":[43],"populations;":[44],"uses":[45],"examples":[46],"from":[47],"developing":[48],"countries":[49],"show":[51],"that":[52,65],"can":[55,68],"work":[56],"when":[57],"targeting":[58],"poorer":[59],"communities;":[60],"and":[61,70],"provides":[62],"valuable":[63],"marketers":[67],"learn":[69],"apply":[71],"in":[72],"their":[73],"own":[74],"local":[75],"interventions.":[76]},"counts_by_year":[{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2016-08-23T00:00:00"}
