{"id":"https://openalex.org/W2497176018","doi":"https://doi.org/10.1007/978-3-322-84578-8","title":"Strategisches Markt-Management","display_name":"Strategisches Markt-Management","publication_year":1989,"publication_date":"1989-01-01","ids":{"openalex":"https://openalex.org/W2497176018","doi":"https://doi.org/10.1007/978-3-322-84578-8","mag":"2497176018"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-322-84578-8","doi":"https://doi.org/10.1007/978-3-322-84578-8","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-322-84578-8","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},"volume":null,"type":"book","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091527821","display_name":"David A. Aaker","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I95457486","display_name":"University of California, Berkeley","ror":"https://ror.org/01an7q238","country_code":"US","type":"education","lineage":["https://openalex.org/I95457486"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"David A. Aaker","raw_affiliation_strings":["Bielefeld","Marketing an der University of California, Berkeley Aus dem Amerikanischen von"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bielefeld","institution_ids":[]},{"raw_affiliation_string":"Marketing an der University of California, Berkeley Aus dem Amerikanischen von","institution_ids":["https://openalex.org/I95457486"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5091527821"],"corresponding_institution_ids":["https://openalex.org/I95457486"],"apc_list":null,"apc_paid":null,"fwci":3.5663,"has_fulltext":false,"cited_by_count":42,"citation_normalized_percentile":{"value":0.9269341,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":87,"max":96},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.486299991607666,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.486299991607666,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.4018999934196472,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.050200000405311584,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/market-management","display_name":"market management","score":0.7850000262260437},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.5989999771118164},{"id":"https://openalex.org/keywords/market-strategy","display_name":"market strategy","score":0.3149999976158142}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.51968914270401}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/978-3-322-84578-8","doi":"https://doi.org/10.1007/978-3-322-84578-8","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-322-84578-8","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-000771832","doi":null,"is_oa":false,"landing_page_url":"https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=000771832&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":1,"referenced_works":["https://openalex.org/W2480117243"],"related_works":["https://openalex.org/W4232373241","https://openalex.org/W4234237836","https://openalex.org/W2506752364","https://openalex.org/W2499798344","https://openalex.org/W4233894762","https://openalex.org/W4254834064","https://openalex.org/W4247178677","https://openalex.org/W4245703858","https://openalex.org/W4237665323","https://openalex.org/W4255806908"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-08-23T00:00:00"}
