{"id":"https://openalex.org/W2494486446","doi":"https://doi.org/10.1007/978-3-8349-9438-7","title":"Praxisorientiertes Dialog-Marketing","display_name":"Praxisorientiertes Dialog-Marketing","publication_year":2009,"publication_date":"2009-01-01","ids":{"openalex":"https://openalex.org/W2494486446","doi":"https://doi.org/10.1007/978-3-8349-9438-7","mag":"2494486446"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-8349-9438-7","doi":"https://doi.org/10.1007/978-3-8349-9438-7","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-9438-7","pdf_url":null,"source":{"id":"https://openalex.org/S4306463307","display_name":"Gabler eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},"volume":null,"type":"book","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5041972130","display_name":"Ralf Thomas Kreutzer","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Ralf T. Kreutzer","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5041972130"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":4.5375,"has_fulltext":false,"cited_by_count":50,"citation_normalized_percentile":{"value":0.95019659,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9810000061988831,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9810000061988831,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.013299999758601189,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0013000000035390258,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/dialog-marketing","display_name":"dialog marketing","score":0.9399999976158142},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.7960000038146973},{"id":"https://openalex.org/keywords/direct-marketing","display_name":"direct marketing","score":0.5550000071525574},{"id":"https://openalex.org/keywords/marketing-practice","display_name":"marketing practice","score":0.5360000133514404},{"id":"https://openalex.org/keywords/customer-acquisition","display_name":"customer acquisition","score":0.3100000023841858},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.3919999897480011}],"concepts":[{"id":"https://openalex.org/C173853756","wikidata":"https://www.wikidata.org/wiki/Q86915","display_name":"Dialog box","level":2,"score":0.7257964611053467},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3922436237335205},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.34160932898521423},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.20824071764945984}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/978-3-8349-9438-7","doi":"https://doi.org/10.1007/978-3-8349-9438-7","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-9438-7","pdf_url":null,"source":{"id":"https://openalex.org/S4306463307","display_name":"Gabler eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},{"id":"pmh:oai:dial.uclouvain.be:ebook:59482","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/2078/ebook:59482","pdf_url":null,"source":{"id":"https://openalex.org/S4306401902","display_name":"Digital Access to Libraries (Universit\u00e9 catholique de Louvain (UCL), l'Universit\u00e9 de Namur (UNamur) and the Universit\u00e9 Saint-Louis (USL-B))","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I95674353","host_organization_name":"UCLouvain","host_organization_lineage":["https://openalex.org/I95674353"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2560492081","https://openalex.org/W4247112872","https://openalex.org/W2560039782","https://openalex.org/W7014341645","https://openalex.org/W2504983483","https://openalex.org/W614168180","https://openalex.org/W2915360652","https://openalex.org/W2560660173","https://openalex.org/W2560828879","https://openalex.org/W2559884136"],"abstract_inverted_index":{"\u201eEs":[0],"ist":[1,178],"Professor":[2],"Kreutzer":[3,31,204],"hier":[4],"vortrefflich":[5],"gelungen,":[6],"sein":[7,162],"in":[8,14,48,54,112,131,134,184],"langj\u00e4hriger":[9],"Praxis":[10,51,187],"erworbenes":[11],"Experten-Wissen":[12],"kompakt":[13],"das":[15,216],"vorliegende":[16],"Werk":[17,57,161],"zu":[18,148,173],"transferieren.":[19],"Mein":[20],"Urteil:":[21],"besonders":[22],"lesenswert.\u201c":[23],"Michael":[24],"Baumbach,":[25],"Gesch\u00e4ftsf\u00fchrer":[26],"AZ":[27],"Direct,":[28],"G\u00fctersloh":[29],"\u201eProfessor":[30],"steht":[32,151],"f\u00fcr":[33,63,93,233,244],"die":[34,65],"F\u00e4higkeit":[35],"auch":[36,53,146,167],"komplizierte":[37],"Zusammenh\u00e4nge":[38],"einfach":[39],"und":[40,50,96,120,210,223,239],"verst\u00e4ndlich":[41],"darzustellen.":[42],"Sch\u00f6n,":[43],"dass":[44],"seine":[45,168,220],"vielf\u00e4ltigen":[46],"Erfahrungen":[47],"Theorie":[49],"jetzt":[52],"einem":[55],"umfassenden":[56],"zum":[58,213],"Dialog-Marketing":[59,214],"vorliegen.":[60],"Eine":[61],"Pflichtlekt\u00fcre":[62],"alle,":[64],"auf":[66,117],"der":[67,98,115,123,152,158,185,194],"Suche":[68],"sind":[69],"nach":[70],"dem":[71,77,113],"aktuellen":[72],"Praxis-Wissen":[73],"\u2013":[74],"verbunden":[75],"mit":[76,126,159],"notwendigen":[78],"theoretischen":[79],"Hintergrund.\u201c":[80],"Prof.":[81],"Siegfried":[82,88],"V\u00f6gele,":[83],"Mitglied":[84,97,193],"des":[85,102,137,188,198],"Wissenschaftlichen":[86],"Direktoriums":[87],"V\u00f6gele":[89],"Institut,":[90],"Internationale":[91],"Gesellschaft":[92],"Dialogmarketing":[94,104,200],"mbH,":[95],"Hall":[99,195],"of":[100,196],"Fame":[101,197],"Deutschen":[103,199],"Verbandes":[105,201],"\u201eDialog-Marketing.":[106],"Ein":[107],"sehr":[108,207],"komplexes,":[109],"facettenreiches":[110],"Fachgebiet,":[111],"nur":[114,130,143],"beruflich":[116],"Dauer":[118],"\u00b4Erfolgs-":[119],"\u00dcberlebenschancen\u00b4":[121],"hat,":[122],"sich":[124],"st\u00e4ndig":[125],"neuestem":[127],"Wissen":[128],"nicht":[129,142],"Einzelbereichen,":[132],"sondern":[133,145],"aller":[135],"Vollst\u00e4ndigkeit":[136],"Gesamtgebiets":[138],"ausstattet.":[139],"Es":[140],"gilt,":[141],"Spezialist,":[144],"Generalist":[147],"sein.":[149],"Daf\u00fcr":[150],"Autor":[153],"Dr.":[154,190,229],"Ralf":[155],"T.":[156,203],"Kreutzer,":[157],"diesem":[160],"ganzes":[163],"berufliches":[164],"Wissen,":[165],"aber":[166],"gro\u00dfe":[169,221],"F\u00e4higkeit,":[170],"ein":[171,179,206],"Fachgebiet":[172],"strukturieren,":[174],"einbringt.":[175],"Das":[176],"Buch":[177,212],"wichtiger":[180],"Beitrag":[181],"zur":[182],"Wissenserweiterung":[183],"beruflichen":[186],"Dialog-Marketings.\u201c":[189],"Heinz":[191],"Dallmer,":[192],"\u201eRalf":[202],"hat":[205],"fundiertes,":[208],"umfassendes":[209],"empfehlenswertes":[211],"geschrieben,":[215],"mich":[217],"insbesondere":[218],"durch":[219],"Aktualit\u00e4t":[222],"konsequente":[224],"Praxisn\u00e4he":[225],"beeindruckt":[226],"hat.\u201c":[227],"Univ.-Prof.":[228],"Wolfgang":[230],"Fritz,":[231],"Institut":[232],"Marketing,":[234],"Technische":[235],"Universit\u00e4t":[236],"Braunschweig":[237],"\u201eDialog-Marketing":[238],"CRM":[240],"stellen":[241],"entscheidende":[242],"Erfolgsfaktoren":[243],"quasi":[245],"jedes":[246],"Unternehmen":[247],"dar.":[248],"Da":[249],"deren":[250],"zielorien":[251]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":11},{"year":2013,"cited_by_count":4},{"year":2012,"cited_by_count":5}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-08-23T00:00:00"}