{"id":"https://openalex.org/W2492682902","doi":"https://doi.org/10.4018/978-1-4666-6635-1.ch005","title":"Green Marketing","display_name":"Green Marketing","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2492682902","doi":"https://doi.org/10.4018/978-1-4666-6635-1.ch005","mag":"2492682902"},"language":"en","primary_location":{"id":"doi:10.4018/978-1-4666-6635-1.ch005","doi":"https://doi.org/10.4018/978-1-4666-6635-1.ch005","is_oa":false,"landing_page_url":"https://doi.org/10.4018/978-1-4666-6635-1.ch005","pdf_url":null,"source":{"id":"https://openalex.org/S4210177794","display_name":"Advances in finance, accounting, and economics book series","issn_l":"2327-5677","issn":["2327-5677","2327-5685"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Finance, Accounting, and Economics","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2291355825","display_name":"Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5029968939","display_name":"Ceren Altunta\u015f Vural","orcid":"https://orcid.org/0000-0001-8785-7047","observed_orcids":["https://orcid.org/0000-0001-8785-7047","https://orcid.org/0000-0002-4534-1840"]},"institutions":[{"id":"https://openalex.org/I59944920","display_name":"Ya\u015far University","ror":"https://ror.org/00dz1eb96","country_code":"TR","type":"education","lineage":["https://openalex.org/I59944920"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"Ceren Altunta\u015f Vural","raw_affiliation_strings":["Ya\u015far University, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ya\u015far University, Turkey","institution_ids":["https://openalex.org/I59944920"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5029968939"],"corresponding_institution_ids":["https://openalex.org/I59944920"],"apc_list":null,"apc_paid":null,"fwci":1.7453,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.89023798,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"63","last_page":"85"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.001500000013038516,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-marketing","display_name":"green marketing","score":1.0},{"id":"https://openalex.org/keywords/sustainability-marketing","display_name":"sustainable marketing","score":0.9710000157356262},{"id":"https://openalex.org/keywords/environmental-marketing-strategy","display_name":"environmental marketing strategy","score":0.7900000214576721},{"id":"https://openalex.org/keywords/industrial-services","display_name":"industrial services","score":0.6480000019073486},{"id":"https://openalex.org/keywords/logistics","display_name":"logistics","score":0.9459999799728394},{"id":"https://openalex.org/keywords/environmental-regulation","display_name":"environmental regulation","score":0.37299999594688416},{"id":"https://openalex.org/keywords/corporate-environmental-responsibility","display_name":"corporate environmental responsibility","score":0.5899999737739563},{"id":"https://openalex.org/keywords/conceptual-framework","display_name":"conceptual framework","score":0.7680000066757202}],"concepts":[{"id":"https://openalex.org/C59345209","wikidata":"https://www.wikidata.org/wiki/Q384793","display_name":"Green marketing","level":2,"score":0.776069700717926},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6805015802383423},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.648175835609436},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5760114789009094},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.5020074844360352},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.49823975563049316},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.4843781888484955},{"id":"https://openalex.org/C127107974","wikidata":"https://www.wikidata.org/wiki/Q350884","display_name":"Business marketing","level":3,"score":0.4760448932647705},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.4624289572238922},{"id":"https://openalex.org/C44628447","wikidata":"https://www.wikidata.org/wiki/Q1017542","display_name":"Business-to-government","level":4,"score":0.42888081073760986}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/978-1-4666-6635-1.ch005","doi":"https://doi.org/10.4018/978-1-4666-6635-1.ch005","is_oa":false,"landing_page_url":"https://doi.org/10.4018/978-1-4666-6635-1.ch005","pdf_url":null,"source":{"id":"https://openalex.org/S4210177794","display_name":"Advances in finance, accounting, and economics book series","issn_l":"2327-5677","issn":["2327-5677","2327-5685"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Finance, Accounting, and Economics","raw_type":"book-chapter"},{"id":"pmh:oai:research.chalmers.se:505215","doi":null,"is_oa":false,"landing_page_url":"https://research.chalmers.se/en/publication/505215","pdf_url":null,"source":{"id":"https://openalex.org/S4306402469","display_name":"Chalmers Research (Chalmers University of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I66862912","host_organization_name":"Chalmers University of Technology","host_organization_lineage":["https://openalex.org/I66862912"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/12","score":0.807699978351593,"display_name":"Responsible consumption and production"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":84,"referenced_works":["https://openalex.org/W51987601","https://openalex.org/W75202064","https://openalex.org/W314424898","https://openalex.org/W1492039495","https://openalex.org/W1526237341","https://openalex.org/W1531519071","https://openalex.org/W1532613696","https://openalex.org/W1536420337","https://openalex.org/W1538980554","https://openalex.org/W1556860653","https://openalex.org/W1594306964","https://openalex.org/W1905879618","https://openalex.org/W1963591044","https://openalex.org/W1965876783","https://openalex.org/W1972084193","https://openalex.org/W1972156166","https://openalex.org/W1978161652","https://openalex.org/W1979513504","https://openalex.org/W1982109792","https://openalex.org/W1986350179","https://openalex.org/W1987858143","https://openalex.org/W1988246225","https://openalex.org/W1990055306","https://openalex.org/W1993410211","https://openalex.org/W1994918286","https://openalex.org/W1996204573","https://openalex.org/W1997231614","https://openalex.org/W2000150998","https://openalex.org/W2000988363","https://openalex.org/W2001482380","https://openalex.org/W2003360213","https://openalex.org/W2005031498","https://openalex.org/W2008284276","https://openalex.org/W2009306880","https://openalex.org/W2014522340","https://openalex.org/W2018250957","https://openalex.org/W2025883194","https://openalex.org/W2028991330","https://openalex.org/W2033918011","https://openalex.org/W2036813965","https://openalex.org/W2038333445","https://openalex.org/W2043492090","https://openalex.org/W2043691169","https://openalex.org/W2046974738","https://openalex.org/W2047735993","https://openalex.org/W2047790046","https://openalex.org/W2048305229","https://openalex.org/W2049059767","https://openalex.org/W2051326444","https://openalex.org/W2059518795","https://openalex.org/W2060604984","https://openalex.org/W2061022497","https://openalex.org/W2062173850","https://openalex.org/W2065510254","https://openalex.org/W2068848389","https://openalex.org/W2069301741","https://openalex.org/W2071737339","https://openalex.org/W2094343961","https://openalex.org/W2100340192","https://openalex.org/W2112579050","https://openalex.org/W2116859162","https://openalex.org/W2117554548","https://openalex.org/W2134650043","https://openalex.org/W2135526934","https://openalex.org/W2157248257","https://openalex.org/W2160444496","https://openalex.org/W2160582428","https://openalex.org/W2161663387","https://openalex.org/W2162920932","https://openalex.org/W2164204630","https://openalex.org/W2314415376","https://openalex.org/W2320976472","https://openalex.org/W2323885159","https://openalex.org/W2332992541","https://openalex.org/W2500878916","https://openalex.org/W2503867898","https://openalex.org/W2598073334","https://openalex.org/W2742380557","https://openalex.org/W3088338652","https://openalex.org/W3125199730","https://openalex.org/W3216296477","https://openalex.org/W4231105704","https://openalex.org/W4233666248","https://openalex.org/W4402478241"],"related_works":["https://openalex.org/W2993838223","https://openalex.org/W2394782859","https://openalex.org/W2749390641","https://openalex.org/W2339218664","https://openalex.org/W2549927922","https://openalex.org/W3136350621","https://openalex.org/W6999380974","https://openalex.org/W93156719","https://openalex.org/W4387684307","https://openalex.org/W2509104257"],"abstract_inverted_index":{"Due":[0],"to":[1,19,77,97],"the":[2,11,87,100,109,131,134],"negative":[3],"impact":[4],"of":[5,133],"globalized":[6],"production":[7],"and":[8,24,42,66,91,141],"consumption":[9],"on":[10],"natural":[12],"environment,":[13],"businesses":[14],"keep":[15],"facing":[16],"increased":[17],"pressure":[18],"eliminate":[20],"their":[21],"harmful":[22],"processes":[23],"transform":[25],"into":[26],"environmentally":[27],"conscious":[28],"organizations.":[29],"Marketing":[30],"as":[31,126],"a":[32,36,79,127],"business":[33],"function":[34],"having":[35],"high":[37],"interaction":[38],"rate":[39],"with":[40,64,139],"customers":[41],"other":[43],"stakeholders":[44],"receives":[45],"its":[46],"share":[47],"from":[48],"this":[49],"wave.":[50],"Every":[51],"day,":[52],"more":[53],"organizations":[54],"become":[55],"engaged":[56],"in":[57,104],"green":[58,83,89,107,117],"marketing":[59,72,84,90,93,118],"practices":[60],"either":[61],"by":[62,85],"complying":[63],"laws":[65],"regulations":[67],"or":[68],"seizing":[69],"proactive":[70],"environmental":[71],"strategies.":[73],"This":[74],"chapter":[75,110,137],"aims":[76],"propose":[78],"conceptual":[80],"framework":[81],"for":[82,115,120,130],"reviewing":[86],"existing":[88],"sustainable":[92],"literature.":[94],"In":[95],"addition":[96],"that,":[98],"considering":[99],"less":[101],"developed":[102],"literature":[103],"Business-to-Business":[105],"(B2B)":[106],"marketing,":[108],"uses":[111],"previous":[112],"strategic":[113],"frameworks":[114],"suggesting":[116],"activities":[119],"industrial":[121],"services.":[122],"Logistics":[123],"is":[124],"selected":[125],"specific":[128],"field":[129],"proposition":[132],"examples.":[135],"The":[136],"concludes":[138],"implications":[140],"further":[142],"research":[143],"directions.":[144]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2015,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-08-23T00:00:00"}
