{"id":"https://openalex.org/W2492548992","doi":"https://doi.org/10.1007/978-3-531-91904-1","title":"Personalisierung der Organisationskommunikation","display_name":"Personalisierung der Organisationskommunikation","publication_year":2009,"publication_date":"2009-11-12","ids":{"openalex":"https://openalex.org/W2492548992","doi":"https://doi.org/10.1007/978-3-531-91904-1","mag":"2492548992"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-531-91904-1","doi":"https://doi.org/10.1007/978-3-531-91904-1","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-531-91904-1","pdf_url":null,"source":{"id":"https://openalex.org/S4306464262","display_name":"VS Verlag f\u00fcr Sozialwissenschaften eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319986","host_organization_name":"Springer VS","host_organization_lineage":["https://openalex.org/P4310319986","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer VS","Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},"volume":null,"type":"book","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5071760700","display_name":"Mark Eisenegger","orcid":"https://orcid.org/0000-0002-4964-2528","observed_orcids":["https://orcid.org/0000-0002-4964-2528"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Eisenegger, Mark","raw_affiliation_strings":[". VS Verlag f\u00fcr Sozialwissenschaften ist Teil der Fachverlagsgruppe Springer Science+Business Media. www.vs-verlag.de Das Werk einschlie\u00dflich aller seiner Teile","des Urheberrechtsgesetzes ist ohne Zustimmung des Verlags unzul\u00e4ssig und strafbar. Das gilt insbesondere f\u00fcr"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":". VS Verlag f\u00fcr Sozialwissenschaften ist Teil der Fachverlagsgruppe Springer Science+Business Media. www.vs-verlag.de Das Werk einschlie\u00dflich aller seiner Teile","institution_ids":[]},{"raw_affiliation_string":"des Urheberrechtsgesetzes ist ohne Zustimmung des Verlags unzul\u00e4ssig und strafbar. Das gilt insbesondere f\u00fcr","institution_ids":[]}]},{"author_position":"last","author":{"id":null,"display_name":"Wehmeier, Stefan","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Wehmeier, Stefan","raw_affiliation_strings":[". VS Verlag f\u00fcr Sozialwissenschaften ist Teil der Fachverlagsgruppe Springer Science+Business Media. www.vs-verlag.de Das Werk einschlie\u00dflich aller seiner Teile","des Urheberrechtsgesetzes ist ohne Zustimmung des Verlags unzul\u00e4ssig und strafbar. Das gilt insbesondere f\u00fcr"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":". VS Verlag f\u00fcr Sozialwissenschaften ist Teil der Fachverlagsgruppe Springer Science+Business Media. www.vs-verlag.de Das Werk einschlie\u00dflich aller seiner Teile","institution_ids":[]},{"raw_affiliation_string":"des Urheberrechtsgesetzes ist ohne Zustimmung des Verlags unzul\u00e4ssig und strafbar. Das gilt insbesondere f\u00fcr","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.0522,"has_fulltext":false,"cited_by_count":31,"citation_normalized_percentile":{"value":0.8970276,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.6499000191688538,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.6499000191688538,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10133","display_name":"Media Studies and Communication","score":0.20630000531673431,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13799","display_name":"Media and Communication Studies","score":0.09920000284910202,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/personalization","display_name":"personalization","score":0.9430000185966492},{"id":"https://openalex.org/keywords/organizational-communication","display_name":"organizational communication","score":0.996999979019165},{"id":"https://openalex.org/keywords/corporate-communication-management","display_name":"corporate communication management","score":0.4359999895095825},{"id":"https://openalex.org/keywords/internal-communication","display_name":"internal communication","score":0.492000013589859},{"id":"https://openalex.org/keywords/external-communication","display_name":"external communication","score":0.9419999718666077},{"id":"https://openalex.org/keywords/leadership-image","display_name":"leadership image","score":0.3720000088214874},{"id":"https://openalex.org/keywords/organizational-reputation","display_name":"organizational reputation","score":0.4309999942779541}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.6488914489746094},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.6439675688743591},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.12718945741653442}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1007/978-3-531-91904-1","doi":"https://doi.org/10.1007/978-3-531-91904-1","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-531-91904-1","pdf_url":null,"source":{"id":"https://openalex.org/S4306464262","display_name":"VS Verlag f\u00fcr Sozialwissenschaften eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319986","host_organization_name":"Springer VS","host_organization_lineage":["https://openalex.org/P4310319986","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer VS","Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},{"id":"pmh:oai:www.zora.uzh.ch:20.500.14742/55988","doi":null,"is_oa":false,"landing_page_url":"https://www.zora.uzh.ch/handle/20.500.14742/55988","pdf_url":null,"source":{"id":"https://openalex.org/S4306401281","display_name":"Zurich Open Repository and Archive (University of Zurich)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I202697423","host_organization_name":"University of Zurich","host_organization_lineage":["https://openalex.org/I202697423"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Eisenegger, M., & Wehmeier, S. (Eds.). (2010). Personalisierung der Organisationskommunikation: Theoretische Zug\u00e4nge, Empirie und Praxis. VS Verlag f\u00fcr Sozialwissenschaften. https://doi.org/10.1007/978-3-531-91904-1","raw_type":"Edited Scientific Work"},{"id":"pmh:oai:www.zora.uzh.ch:40717","doi":null,"is_oa":false,"landing_page_url":"https://www.zora.uzh.ch/40717","pdf_url":null,"source":{"id":"https://openalex.org/S4306401281","display_name":"Zurich Open Repository and Archive (University of Zurich)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I202697423","host_organization_name":"University of Zurich","host_organization_lineage":["https://openalex.org/I202697423"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Personalisierung der Organisationskommunikation: Theoretische Zug\u00e4nge, Empirie und Praxis. Edited by: Eisenegger, Mark; Wehmeier, Stefan (2010). Wiesbaden: VS Verlag f\u00fcr Sozialwissenschaften.","raw_type":"Edited Scientific Work"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W32160479","https://openalex.org/W7073870974","https://openalex.org/W4408153842","https://openalex.org/W2219672996","https://openalex.org/W2499328679","https://openalex.org/W76020531","https://openalex.org/W35921778","https://openalex.org/W98751626","https://openalex.org/W151870711","https://openalex.org/W7134389309"],"abstract_inverted_index":{"Sowohl":[0],"in":[1,7,93],"der":[2,8,39,59,73,91,94,114],"Kommunikation":[3,9],"\"\u00fcber\"":[4],"als":[5,30,33],"auch":[6,36],"'von'":[10],"Organisationen":[11,40,102,115],"ist":[12],"Personalisierung":[13,74,92],"im":[14,37,47,109],"Trend.":[15],"Die":[16],"Massenmedien":[17],"geben":[18],"den":[19],"anonymen":[20],"Organisationsgebilden":[21],"ein":[22],"Gesicht":[23],"und":[24,51,64,71,76,81,97,111,119,122],"feiern":[25],"oder":[26,32],"brandmarken":[27],"die":[28,77,101],"F\u00fchrungseliten":[29],"\"Stars\"":[31],"\"Versager\".":[34],"Aber":[35],"Kommunikationsmanagement":[38,113],"geh\u00f6ren":[41],"Personalisierungsstrategien":[42,108],"l\u00e4ngst":[43],"zum":[44],"etablierten":[45],"Muster":[46,72],"Wettbewerb":[48],"um":[49],"Aufmerksamkeit":[50],"Publikumsgunst.":[52],"Dieses":[53],"Buch":[54],"beleuchtet":[55],"das":[56],"Thema":[57],"\"Personalisierung":[58],"Organisationskommunikation\"":[60],"aus":[61],"verschiedenen":[62],"theoretischen":[63],"empirischen":[65],"Perspektiven.":[66],"Es":[67],"werden":[68,86],"grundlegende":[69],"Typen":[70],"herausgearbeitet":[75],"makrosozialen":[78],"Ursachen":[79],"aktueller":[80],"vergangener":[82],"Personalisierungsdynamiken":[83],"beleuchtet.":[84],"Weiter":[85],"empirische":[87],"Befunde":[88],"zur":[89,116],"Logik":[90],"Medienberichterstattung":[95],"pr\u00e4sentiert":[96],"deren":[98],"Konsequenzen":[99],"f\u00fcr":[100],"reflektiert.":[103],"Schlie\u00dflich":[104],"wird":[105],"untersucht,":[106],"welche":[107,120],"internen":[110],"externen":[112],"Anwendung":[117],"kommen":[118],"funktionalen":[121],"dysfunktionalen":[123],"Effekte":[124],"diese":[125],"Strategien":[126],"zeitigen.":[127]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":6},{"year":2013,"cited_by_count":4},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-02T10:15:12.560889","created_date":"2016-08-23T00:00:00"}