{"id":"https://openalex.org/W2489313633","doi":"https://doi.org/10.1108/s1474-7979(2009)0000020016","title":"The dynamics of technological readiness in marketing units: Why cross-cultural examination is necessary","display_name":"The dynamics of technological readiness in marketing units: Why cross-cultural examination is necessary","publication_year":2009,"publication_date":"2009-01-01","ids":{"openalex":"https://openalex.org/W2489313633","doi":"https://doi.org/10.1108/s1474-7979(2009)0000020016","mag":"2489313633"},"language":"en","primary_location":{"id":"doi:10.1108/s1474-7979(2009)0000020016","doi":"https://doi.org/10.1108/s1474-7979(2009)0000020016","is_oa":false,"landing_page_url":"https://doi.org/10.1108/s1474-7979(2009)0000020016","pdf_url":null,"source":{"id":"https://openalex.org/S4210180860","display_name":"Advances in international marketing","issn_l":"1474-7979","issn":["1474-7979"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in International Marketing","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W577635255","display_name":"New Challenges to International Marketing"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5085194606","display_name":"Robert Glenn Richey Jr","orcid":"https://orcid.org/0000-0002-7620-4435","observed_orcids":["https://orcid.org/0000-0002-7620-4435","https://orcid.org/0000-0002-1779-8835"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"R. Glenn Richey","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5011067194","display_name":"Daniel Gregory Bachrach","orcid":"https://orcid.org/0000-0002-7497-4356","observed_orcids":["https://orcid.org/0000-0002-7497-4356"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Daniel G. Bachrach","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5034330961","display_name":"Michael G. Harvey","orcid":"https://orcid.org/0000-0001-8050-6068","observed_orcids":["https://orcid.org/0000-0001-8050-6068"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Michael G. Harvey","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5100678676","display_name":"Hui Wang","orcid":"https://orcid.org/0000-0002-5163-0614","observed_orcids":["https://orcid.org/0000-0002-5163-0614"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Hui Wang","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.26727321,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":"361","last_page":"388"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.0012000000569969416,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0008999999845400453,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/technology-readiness","display_name":"technology readiness","score":0.9929999709129333},{"id":"https://openalex.org/keywords/cross-cultural-comparison","display_name":"cross-cultural comparison","score":0.6850000023841858},{"id":"https://openalex.org/keywords/resource-based-view","display_name":"resource-based view","score":0.824999988079071},{"id":"https://openalex.org/keywords/marketing-personnel","display_name":"marketing personnel","score":0.5080000162124634},{"id":"https://openalex.org/keywords/firm-specific-resources","display_name":"firm-specific resources","score":0.7110000252723694},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.7799999713897705},{"id":"https://openalex.org/keywords/firm-performance","display_name":"firm performance","score":0.6830000281333923}],"concepts":[{"id":"https://openalex.org/C206345919","wikidata":"https://www.wikidata.org/wiki/Q20380951","display_name":"Resource (disambiguation)","level":2,"score":0.6954838633537292},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6523685455322266},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.598966121673584},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5790031552314758},{"id":"https://openalex.org/C2779669084","wikidata":"https://www.wikidata.org/wiki/Q382097","display_name":"Resource-based view","level":3,"score":0.5201442837715149},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5165883302688599},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.36507394909858704},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.33263614773750305},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.16860413551330566},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.14239346981048584},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.09944599866867065},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/s1474-7979(2009)0000020016","doi":"https://doi.org/10.1108/s1474-7979(2009)0000020016","is_oa":false,"landing_page_url":"https://doi.org/10.1108/s1474-7979(2009)0000020016","pdf_url":null,"source":{"id":"https://openalex.org/S4210180860","display_name":"Advances in international marketing","issn_l":"1474-7979","issn":["1474-7979"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in International Marketing","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":142,"referenced_works":["https://openalex.org/W130265409","https://openalex.org/W159696505","https://openalex.org/W567874639","https://openalex.org/W655838387","https://openalex.org/W1011434305","https://openalex.org/W1487531252","https://openalex.org/W1487725643","https://openalex.org/W1517701247","https://openalex.org/W1519446704","https://openalex.org/W1527287032","https://openalex.org/W1530121339","https://openalex.org/W1531814423","https://openalex.org/W1544121820","https://openalex.org/W1548734932","https://openalex.org/W1566172004","https://openalex.org/W1573307524","https://openalex.org/W1577288248","https://openalex.org/W1587700009","https://openalex.org/W1791587663","https://openalex.org/W1799750435","https://openalex.org/W1898088386","https://openalex.org/W1930362592","https://openalex.org/W1967966640","https://openalex.org/W1974108202","https://openalex.org/W1974304402","https://openalex.org/W1975653498","https://openalex.org/W1978887115","https://openalex.org/W1981485849","https://openalex.org/W1981733426","https://openalex.org/W1983203400","https://openalex.org/W1983629797","https://openalex.org/W1983725059","https://openalex.org/W1986684697","https://openalex.org/W1988935262","https://openalex.org/W1989472446","https://openalex.org/W1989669888","https://openalex.org/W1994479732","https://openalex.org/W1997890277","https://openalex.org/W1999383269","https://openalex.org/W2004555024","https://openalex.org/W2005182170","https://openalex.org/W2005459481","https://openalex.org/W2011171694","https://openalex.org/W2021074941","https://openalex.org/W2021708270","https://openalex.org/W2022775807","https://openalex.org/W2025633049","https://openalex.org/W2027597802","https://openalex.org/W2027994092","https://openalex.org/W2029067205","https://openalex.org/W2031630383","https://openalex.org/W2032695666","https://openalex.org/W2033426690","https://openalex.org/W2034242146","https://openalex.org/W2036887750","https://openalex.org/W2043189549","https://openalex.org/W2045449564","https://openalex.org/W2047983939","https://openalex.org/W2048246314","https://openalex.org/W2048852182","https://openalex.org/W2050698050","https://openalex.org/W2055851468","https://openalex.org/W2058096079","https://openalex.org/W2060827592","https://openalex.org/W2061530436","https://openalex.org/W2061711744","https://openalex.org/W2061977616","https://openalex.org/W2063673167","https://openalex.org/W2064808927","https://openalex.org/W2065885717","https://openalex.org/W2066125219","https://openalex.org/W2066527168","https://openalex.org/W2068738272","https://openalex.org/W2069159729","https://openalex.org/W2070003014","https://openalex.org/W2072042747","https://openalex.org/W2072132165","https://openalex.org/W2076052108","https://openalex.org/W2077605692","https://openalex.org/W2077644301","https://openalex.org/W2080788535","https://openalex.org/W2081202941","https://openalex.org/W2083779007","https://openalex.org/W2085052422","https://openalex.org/W2087652859","https://openalex.org/W2088861238","https://openalex.org/W2094419105","https://openalex.org/W2095561982","https://openalex.org/W2096484863","https://openalex.org/W2099147616","https://openalex.org/W2099265122","https://openalex.org/W2101946146","https://openalex.org/W2102469678","https://openalex.org/W2102841945","https://openalex.org/W2107112221","https://openalex.org/W2107738871","https://openalex.org/W2110996350","https://openalex.org/W2112101557","https://openalex.org/W2114941133","https://openalex.org/W2117999947","https://openalex.org/W2120237271","https://openalex.org/W2120703706","https://openalex.org/W2122679534","https://openalex.org/W2123438112","https://openalex.org/W2124369754","https://openalex.org/W2124610241","https://openalex.org/W2125198976","https://openalex.org/W2128880674","https://openalex.org/W2129374864","https://openalex.org/W2129508774","https://openalex.org/W2131857427","https://openalex.org/W2132081716","https://openalex.org/W2136671122","https://openalex.org/W2137963603","https://openalex.org/W2139144705","https://openalex.org/W2140956556","https://openalex.org/W2141954228","https://openalex.org/W2146360859","https://openalex.org/W2150388655","https://openalex.org/W2150983842","https://openalex.org/W2156335435","https://openalex.org/W2157752099","https://openalex.org/W2162334453","https://openalex.org/W2163510892","https://openalex.org/W2166080544","https://openalex.org/W2171272451","https://openalex.org/W2288335863","https://openalex.org/W2316966198","https://openalex.org/W2335295626","https://openalex.org/W2586817677","https://openalex.org/W2795830980","https://openalex.org/W2801926291","https://openalex.org/W2890819819","https://openalex.org/W3124078972","https://openalex.org/W3124536214","https://openalex.org/W3125549700","https://openalex.org/W3209602144","https://openalex.org/W4232242847","https://openalex.org/W4235678817","https://openalex.org/W4285719527","https://openalex.org/W4299846046","https://openalex.org/W4300471567"],"related_works":["https://openalex.org/W2140798747","https://openalex.org/W1766432380","https://openalex.org/W2953753944","https://openalex.org/W2005593452","https://openalex.org/W629248162","https://openalex.org/W1490201686","https://openalex.org/W2090187272","https://openalex.org/W2276896814","https://openalex.org/W1664296791","https://openalex.org/W3038160201"],"abstract_inverted_index":{"Technology":[0],"is":[1],"often":[2],"defined":[3,53],"as":[4,54],"a":[5,35],"valuable":[6],"firm":[7,40,46,98],"resource":[8],"particularly":[9],"relative":[10],"to":[11,33,45,67],"marketing":[12,36,63],"functions":[13],"in":[14,58,91],"the":[15,59,92,97],"organization":[16],"(Barua,":[17],"Kriebel,":[18],"&":[19,26,76],"Mukhopadhyay,":[20],"1995;":[21],"Bharadwaj,":[22],"2000;":[23],"Christensen,":[24],"Johnson,":[25],"Rigby,":[27],"2002).":[28],"When":[29],"resources":[30],"are":[31],"customized":[32],"match":[34],"strategy,":[37],"they":[38],"become":[39],"specific,":[41],"and":[42,82],"thus":[43],"central":[44],"performance.":[47],"Marketing":[48],"employees":[49,81],"also":[50],"may":[51],"be":[52,68],"an":[55],"essential":[56],"resource,":[57],"context":[60],"of":[61,96],"key":[62,85],"activities":[64],"that":[65],"need":[66],"accomplished":[69],"(Barney,":[70,99],"1986,":[71],"2001;":[72,101],"Coff,":[73],"2002;":[74],"Dess":[75],"Picken,":[77],"1999).":[78],"Because":[79],"both":[80],"technology":[83],"play":[84],"roles,":[86],"we":[87],"ground":[88],"this":[89],"study":[90],"resource-based":[93],"view":[94],"(RBV)":[95],"1991,":[100],"Peteraf,":[102],"1993;":[103],"Wernerfelt,":[104],"1984).":[105]},"counts_by_year":[{"year":2022,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2025-10-10T00:00:00"}