{"id":"https://openalex.org/W2484501960","doi":"https://doi.org/10.1108/ejm-05-2014-0328","title":"Sociocultural brand revitalization","display_name":"Sociocultural brand revitalization","publication_year":2016,"publication_date":"2016-07-11","ids":{"openalex":"https://openalex.org/W2484501960","doi":"https://doi.org/10.1108/ejm-05-2014-0328","mag":"2484501960"},"language":"en","primary_location":{"id":"doi:10.1108/ejm-05-2014-0328","doi":"https://doi.org/10.1108/ejm-05-2014-0328","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ejm-05-2014-0328","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://research.birmingham.ac.uk/en/publications/af90c246-c5d7-4a82-839e-7a5fe516c646","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5012169827","display_name":"Elina N\u00e4rv\u00e4nen","orcid":"https://orcid.org/0000-0001-8255-1401","observed_orcids":["https://orcid.org/0000-0001-8255-1401"]},"institutions":[{"id":"https://openalex.org/I4387153886","display_name":"University of Tampere","ror":"https://ror.org/05p6qqk79","country_code":"FI","type":"education","lineage":["https://openalex.org/I166825849","https://openalex.org/I4387153886"]}],"countries":["FI"],"is_corresponding":false,"raw_author_name":"Elina N\u00e4rv\u00e4nen","raw_affiliation_strings":["School of Management, University of Tampere, Tampere, Finland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, University of Tampere, Tampere, Finland","institution_ids":["https://openalex.org/I4387153886"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5067842534","display_name":"Christina Goulding","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I79619799","display_name":"University of Birmingham","ror":"https://ror.org/03angcq70","country_code":"GB","type":"education","lineage":["https://openalex.org/I79619799"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Christina Goulding","raw_affiliation_strings":["Birmingham Business School, University of Birmingham, Birmingham, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Birmingham Business School, University of Birmingham, Birmingham, UK","institution_ids":["https://openalex.org/I79619799"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":9.0196,"has_fulltext":false,"cited_by_count":48,"citation_normalized_percentile":{"value":0.9718704,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"50","issue":"7/8","first_page":"1521","last_page":"1546"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-revitalization","display_name":"brand revitalization","score":0.9959999918937683},{"id":"https://openalex.org/keywords/sociocultural-perspective","display_name":"sociocultural perspective","score":0.9179999828338623},{"id":"https://openalex.org/keywords/consumer-brand-interaction","display_name":"consumer-brand interaction","score":0.5400000214576721},{"id":"https://openalex.org/keywords/footwear-brands","display_name":"footwear brands","score":0.6859999895095825},{"id":"https://openalex.org/keywords/brand-appropriation","display_name":"brand appropriation","score":0.5709999799728394},{"id":"https://openalex.org/keywords/brand-meaning","display_name":"brand meaning","score":0.5899999737739563},{"id":"https://openalex.org/keywords/national-identity","display_name":"national identity","score":0.902999997138977},{"id":"https://openalex.org/keywords/symbolic-meaning","display_name":"symbolic meaning","score":0.36500000953674316}],"concepts":[{"id":"https://openalex.org/C196187386","wikidata":"https://www.wikidata.org/wiki/Q1050187","display_name":"Sociocultural evolution","level":2,"score":0.7584370374679565},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.7024194002151489},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6786271333694458},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.6221692562103271},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4715811312198639},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4708881974220276},{"id":"https://openalex.org/C2775834023","wikidata":"https://www.wikidata.org/wiki/Q2989307","display_name":"Brand community","level":3,"score":0.4619242548942566},{"id":"https://openalex.org/C2776931063","wikidata":"https://www.wikidata.org/wiki/Q4781738","display_name":"Appropriation","level":2,"score":0.45642656087875366},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.45545899868011475},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.4410329759120941},{"id":"https://openalex.org/C14224292","wikidata":"https://www.wikidata.org/wiki/Q13600188","display_name":"Conceptual framework","level":2,"score":0.43772774934768677},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.42763596773147583},{"id":"https://openalex.org/C194943564","wikidata":"https://www.wikidata.org/wiki/Q1129049","display_name":"Participant observation","level":2,"score":0.4147638976573944},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3943540155887604},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.2479267716407776},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.08900636434555054},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1108/ejm-05-2014-0328","doi":"https://doi.org/10.1108/ejm-05-2014-0328","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ejm-05-2014-0328","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"},{"id":"pmh:oai:pure.atira.dk:openaire_cris_publications/af90c246-c5d7-4a82-839e-7a5fe516c646","doi":null,"is_oa":true,"landing_page_url":"https://research.birmingham.ac.uk/en/publications/af90c246-c5d7-4a82-839e-7a5fe516c646","pdf_url":null,"source":{"id":"https://openalex.org/S4306402634","display_name":"University of Birmingham Research Portal (University of Birmingham)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I79619799","host_organization_name":"University of Birmingham","host_organization_lineage":["https://openalex.org/I79619799"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Narvanen, E & Goulding, C 2016, 'Sociocultural brand revitalization : the role of consumer collectives in bringing brands back to life', European Journal of Marketing, vol. 50, no. 7/8, pp. 1521-1546. https://doi.org/10.1108/EJM-05-2014-0328","raw_type":"article"}],"best_oa_location":{"id":"pmh:oai:pure.atira.dk:openaire_cris_publications/af90c246-c5d7-4a82-839e-7a5fe516c646","doi":null,"is_oa":true,"landing_page_url":"https://research.birmingham.ac.uk/en/publications/af90c246-c5d7-4a82-839e-7a5fe516c646","pdf_url":null,"source":{"id":"https://openalex.org/S4306402634","display_name":"University of Birmingham Research Portal (University of Birmingham)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I79619799","host_organization_name":"University of Birmingham","host_organization_lineage":["https://openalex.org/I79619799"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Narvanen, E & Goulding, C 2016, 'Sociocultural brand revitalization : the role of consumer collectives in bringing brands back to life', European Journal of Marketing, vol. 50, no. 7/8, pp. 1521-1546. https://doi.org/10.1108/EJM-05-2014-0328","raw_type":"article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":69,"referenced_works":["https://openalex.org/W86961873","https://openalex.org/W379764297","https://openalex.org/W641337465","https://openalex.org/W1496157279","https://openalex.org/W1515188546","https://openalex.org/W1540831915","https://openalex.org/W1562379343","https://openalex.org/W1601938470","https://openalex.org/W1963801756","https://openalex.org/W1966452468","https://openalex.org/W1967058415","https://openalex.org/W1969312663","https://openalex.org/W1980066127","https://openalex.org/W1981539695","https://openalex.org/W1988944074","https://openalex.org/W1989616171","https://openalex.org/W1993576537","https://openalex.org/W2000031128","https://openalex.org/W2008241957","https://openalex.org/W2008333068","https://openalex.org/W2013878671","https://openalex.org/W2019735275","https://openalex.org/W2023115679","https://openalex.org/W2027883876","https://openalex.org/W2032335665","https://openalex.org/W2035924321","https://openalex.org/W2037725775","https://openalex.org/W2038489336","https://openalex.org/W2047731285","https://openalex.org/W2049370592","https://openalex.org/W2049792501","https://openalex.org/W2052010069","https://openalex.org/W2058287148","https://openalex.org/W2058884195","https://openalex.org/W2059172580","https://openalex.org/W2064610021","https://openalex.org/W2081155210","https://openalex.org/W2086176099","https://openalex.org/W2093437590","https://openalex.org/W2106711175","https://openalex.org/W2106901357","https://openalex.org/W2113596218","https://openalex.org/W2119020812","https://openalex.org/W2121227792","https://openalex.org/W2121393013","https://openalex.org/W2125706233","https://openalex.org/W2130154988","https://openalex.org/W2131349461","https://openalex.org/W2132663861","https://openalex.org/W2135856408","https://openalex.org/W2137019045","https://openalex.org/W2138800544","https://openalex.org/W2142514415","https://openalex.org/W2144623665","https://openalex.org/W2146691185","https://openalex.org/W2149741875","https://openalex.org/W2154058461","https://openalex.org/W2155790389","https://openalex.org/W2160582385","https://openalex.org/W2169760325","https://openalex.org/W2175764802","https://openalex.org/W2236714770","https://openalex.org/W2329395632","https://openalex.org/W2329892391","https://openalex.org/W2335393234","https://openalex.org/W2969628726","https://openalex.org/W3022225427","https://openalex.org/W3121703968","https://openalex.org/W4211068185"],"related_works":["https://openalex.org/W2951533844","https://openalex.org/W4389193993","https://openalex.org/W3124135381","https://openalex.org/W2766919895","https://openalex.org/W4232436276","https://openalex.org/W2315934274","https://openalex.org/W2523562377","https://openalex.org/W1983639655","https://openalex.org/W4311512787","https://openalex.org/W4414590463"],"abstract_inverted_index":{"Purpose":[0],"The":[1,120,162],"purpose":[2],"of":[3,12,56,67,84,88,126,157,183,215],"the":[4,24,35,41,46,54,65,71,78,82,155,166,178,181,186,191,194,199,202,213],"paper":[5,52,121,163],"is":[6,38,49],"to":[7,21,93,153,165],"build":[8],"a":[9,60,75,85,123,171],"sociocultural":[10,61,158,172],"perspective":[11,62],"brand":[13,57,87,128,159,173,200,220],"revitalization.":[14,160],"Maintaining":[15],"brands":[16],"and":[17,63,116,139,185,201],"bringing":[18],"them":[19],"back":[20],"life":[22],"in":[23,70,146,218],"market":[25],"has":[26,91,131],"received":[27],"much":[28],"less":[29],"interest":[30],"than":[31],"their":[32],"creation.":[33],"Moreover,":[34],"existing":[36],"literature":[37,167],"dominated":[39],"by":[40,169,189,205,209],"marketing":[42,98],"management":[43],"paradigm":[44],"where":[45],"company\u2019s":[47],"role":[48,66],"emphasized.":[50],"This":[51],"addresses":[53],"phenomenon":[55],"revitalization":[58,129,174],"from":[59],"examines":[64],"consumer":[68,86,147],"collectives":[69],"process.":[72],"Design/methodology/approach":[73],"Using":[74],"data-driven":[76],"approach,":[77],"study":[79],"builds":[80],"on":[81],"case":[83],"footwear":[89],"that":[90,130,176],"risen":[92],"unprecedented":[94],"popularity":[95],"without":[96],"traditional":[97],"campaigns.":[99],"Data":[100],"were":[101],"generated":[102],"using":[103],"an":[104],"inductive":[105],"theory":[106],"building":[107],"approach":[108],"utilizing":[109],"multiple":[110],"methods,":[111],"including":[112],"interviews,":[113],"participant":[114],"observation":[115],"cultural":[117,127],"materials.":[118],"Findings":[119],"presents":[122],"conceptual":[124],"model":[125],"four":[132],"stages:":[133],"sleeping":[134],"brand,":[135],"spontaneous":[136],"appropriation,":[137],"diffusion":[138],"convergence.":[140],"Practical":[141],"implications":[142],"Implications":[143],"for":[144],"companies":[145],"markets":[148],"are":[149],"discussed,":[150],"suggesting":[151],"ways":[152],"facilitate":[154],"process":[156],"Originality/value":[161],"contributes":[164],"first":[168],"offering":[170,210],"scenario":[175],"highlights":[177],"interplay":[179],"between":[180,193],"actions":[182],"consumers":[184,206],"company,":[187],"second,":[188],"examining":[190],"interaction":[192],"symbolic":[195],"meanings":[196],"associated":[197],"with":[198],"practices":[203],"used":[204],"and,":[207],"third,":[208],"insights":[211],"into":[212],"relevance":[214],"national":[216],"identity":[217],"creating":[219],"meaning.":[221]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":7},{"year":2021,"cited_by_count":7},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":7},{"year":2018,"cited_by_count":5},{"year":2017,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-08-23T00:00:00"}