{"id":"https://openalex.org/W2482767680","doi":"https://doi.org/10.4324/9780203809570.ch38","title":"The Social Marketing of Volunteerism","display_name":"The Social Marketing of Volunteerism","publication_year":2015,"publication_date":"2015-02-17","ids":{"openalex":"https://openalex.org/W2482767680","doi":"https://doi.org/10.4324/9780203809570.ch38","mag":"2482767680"},"language":"en","primary_location":{"id":"doi:10.4324/9780203809570.ch38","doi":"https://doi.org/10.4324/9780203809570.ch38","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9780203809570.ch38","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbook of Consumer Psychology","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W587593377","display_name":"Handbook of Consumer Psychology"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000569821","display_name":"Arthur Anthony Stukas","orcid":"https://orcid.org/0000-0003-1006-0851","observed_orcids":["https://orcid.org/0000-0003-1006-0851"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Arthur A. Stukas","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5051133058","display_name":"Mark Snyder","orcid":"https://orcid.org/0000-0002-3351-8215","observed_orcids":["https://orcid.org/0000-0002-3351-8215","https://orcid.org/0009-0003-8309-948X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mark Snyder","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5108631240","display_name":"E. Gil Clary","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"E. Gil Clary","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.14656822,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11120","display_name":"Nonprofit Sector and Volunteering","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11120","display_name":"Nonprofit Sector and Volunteering","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13839","display_name":"Tourism, Volunteerism, and Development","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12735","display_name":"Blood donation and transfusion practices","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/volunteering","display_name":"volunteering","score":0.8119999766349792},{"id":"https://openalex.org/keywords/social-marketing","display_name":"social marketing","score":0.9909999966621399},{"id":"https://openalex.org/keywords/persuasion","display_name":"persuasion","score":0.39899998903274536}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5374768972396851},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.5044697523117065},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4037197530269623}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4324/9780203809570.ch38","doi":"https://doi.org/10.4324/9780203809570.ch38","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9780203809570.ch38","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbook of Consumer Psychology","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4237546492","https://openalex.org/W4402149049","https://openalex.org/W2962713429","https://openalex.org/W4233245289","https://openalex.org/W4253489228","https://openalex.org/W4235772729","https://openalex.org/W4236546351","https://openalex.org/W4206124845","https://openalex.org/W3150501439","https://openalex.org/W4230689970"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2016-08-23T00:00:00"}