{"id":"https://openalex.org/W2478084552","doi":"https://doi.org/10.1007/978-3-319-29877-1_117","title":"Managing Customer-Based Brand Equity (CBBE) Through Brand Knowledge Management","display_name":"Managing Customer-Based Brand Equity (CBBE) Through Brand Knowledge Management","publication_year":2016,"publication_date":"2016-01-01","ids":{"openalex":"https://openalex.org/W2478084552","doi":"https://doi.org/10.1007/978-3-319-29877-1_117","mag":"2478084552"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-319-29877-1_117","doi":"https://doi.org/10.1007/978-3-319-29877-1_117","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-29877-1_117","pdf_url":null,"source":{"id":"https://openalex.org/S4210172023","display_name":"Developments in marketing science: proceedings of the Academy of Marketing Science","issn_l":"2363-6165","issn":["2363-6165","2363-6173"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Developments in Marketing Science: Proceedings of the Academy of Marketing Science","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2497719343","display_name":"Rediscovering the Essentiality of Marketing"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5039881754","display_name":"Manqoosh ur Rehman","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I87482320","display_name":"University of Management and Technology","ror":"https://ror.org/0095xcq10","country_code":"PK","type":"education","lineage":["https://openalex.org/I87482320"]}],"countries":["PK"],"is_corresponding":true,"raw_author_name":"Manqoosh ur Rehman","raw_affiliation_strings":["University of Management and Technology, Lahore, Pakistan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Management and Technology, Lahore, Pakistan","institution_ids":["https://openalex.org/I87482320"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5110061202","display_name":"Abdul Rashid Kausar","orcid":"https://orcid.org/0000-0002-7417-4885","observed_orcids":["https://orcid.org/0000-0002-7417-4885"]},"institutions":[{"id":"https://openalex.org/I87482320","display_name":"University of Management and Technology","ror":"https://ror.org/0095xcq10","country_code":"PK","type":"education","lineage":["https://openalex.org/I87482320"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"A. Rashid Kausar","raw_affiliation_strings":["University of Management and Technology, Lahore, Pakistan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Management and Technology, Lahore, Pakistan","institution_ids":["https://openalex.org/I87482320"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5039881754"],"corresponding_institution_ids":["https://openalex.org/I87482320"],"apc_list":null,"apc_paid":null,"fwci":1.6796,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.81460782,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":"587","last_page":"598"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9330999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9330999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.045499999076128006,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.010499999858438969,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-based-brand-equity","display_name":"customer-based brand equity","score":0.9980000257492065},{"id":"https://openalex.org/keywords/brand-management","display_name":"brand management","score":0.9309999942779541},{"id":"https://openalex.org/keywords/intangible-assets","display_name":"intangible assets","score":0.7549999952316284},{"id":"https://openalex.org/keywords/brand-performance","display_name":"brand performance","score":0.8610000014305115},{"id":"https://openalex.org/keywords/brand-perception","display_name":"brand perception","score":0.5580000281333923},{"id":"https://openalex.org/keywords/conceptual-model","display_name":"conceptual model","score":0.421999990940094}],"concepts":[{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.8598944544792175},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.8111274242401123},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.776494026184082},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5373244881629944},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5199741125106812},{"id":"https://openalex.org/C13606891","wikidata":"https://www.wikidata.org/wiki/Q2623243","display_name":"Conceptual model","level":2,"score":0.45060938596725464},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.4167892336845398},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3499637246131897},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.12307083606719971},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.10584443807601929},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-319-29877-1_117","doi":"https://doi.org/10.1007/978-3-319-29877-1_117","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-29877-1_117","pdf_url":null,"source":{"id":"https://openalex.org/S4210172023","display_name":"Developments in marketing science: proceedings of the Academy of Marketing Science","issn_l":"2363-6165","issn":["2363-6165","2363-6173"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Developments in Marketing Science: Proceedings of the Academy of Marketing Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":44,"referenced_works":["https://openalex.org/W1426702","https://openalex.org/W318358118","https://openalex.org/W432549183","https://openalex.org/W437696283","https://openalex.org/W604199747","https://openalex.org/W621202588","https://openalex.org/W658726998","https://openalex.org/W1508233916","https://openalex.org/W1556867621","https://openalex.org/W1602197886","https://openalex.org/W1625401716","https://openalex.org/W1972985427","https://openalex.org/W1984724806","https://openalex.org/W1992324015","https://openalex.org/W2003359494","https://openalex.org/W2019002967","https://openalex.org/W2022041843","https://openalex.org/W2027989792","https://openalex.org/W2030946459","https://openalex.org/W2052152795","https://openalex.org/W2057023890","https://openalex.org/W2058973681","https://openalex.org/W2081898188","https://openalex.org/W2100967671","https://openalex.org/W2101460989","https://openalex.org/W2113136459","https://openalex.org/W2114931046","https://openalex.org/W2116964960","https://openalex.org/W2124135286","https://openalex.org/W2148398440","https://openalex.org/W2152519776","https://openalex.org/W2153011809","https://openalex.org/W2161246478","https://openalex.org/W2166179744","https://openalex.org/W2199429062","https://openalex.org/W2259978233","https://openalex.org/W2266639535","https://openalex.org/W2324176846","https://openalex.org/W2467075473","https://openalex.org/W2799651096","https://openalex.org/W3121958491","https://openalex.org/W3174728910","https://openalex.org/W3179231836","https://openalex.org/W4388147587"],"related_works":["https://openalex.org/W1989118697","https://openalex.org/W6999479273","https://openalex.org/W7167610890","https://openalex.org/W6988543916","https://openalex.org/W7167858832","https://openalex.org/W2285115954","https://openalex.org/W2266639535","https://openalex.org/W4387128714","https://openalex.org/W2954807213","https://openalex.org/W2562957057"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2018,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-08-23T00:00:00"}
