{"id":"https://openalex.org/W2473568786","doi":null,"title":"The Impact of Customer-Based Brand Equity on Revisit Intentions: An Empirical Study of Business and Leisure Travelers at Five Shanghai Budget Hotels","display_name":"The Impact of Customer-Based Brand Equity on Revisit Intentions: An Empirical Study of Business and Leisure Travelers at Five Shanghai Budget Hotels","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W2473568786","mag":"2473568786"},"language":"en","primary_location":{"id":"pmh:oai:ojs.its-3.au.edu:article/439","doi":null,"is_oa":true,"landing_page_url":"https://assumptionjournal.au.edu/index.php/AU-GSB/article/view/439","pdf_url":"https://assumptionjournal.au.edu/index.php/AU-GSB/article/download/439/390","source":{"id":"https://openalex.org/S4306503763","display_name":"AU-GSB e-JOURNAL","issn_l":"1906-3296","issn":["1906-3296"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I115748381","host_organization_name":"Assumption University","host_organization_lineage":["https://openalex.org/I115748381"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1906-3296","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://assumptionjournal.au.edu/index.php/AU-GSB/article/download/439/390","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Yaqian Zhou","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Yaqian Zhou","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":9,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"4","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.6226000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.6226000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.2667999863624573,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.09449999779462814,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-based-brand-equity","display_name":"customer-based brand equity","score":0.9929999709129333},{"id":"https://openalex.org/keywords/revisit-intention","display_name":"revisit intention","score":0.9390000104904175},{"id":"https://openalex.org/keywords/budget-hotels","display_name":"budget hotels","score":0.9900000095367432},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9190000295639038},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.9559999704360962},{"id":"https://openalex.org/keywords/brand-associations","display_name":"brand associations","score":0.9829999804496765},{"id":"https://openalex.org/keywords/perceived-quality","display_name":"perceived quality","score":0.9879999756813049},{"id":"https://openalex.org/keywords/perceived-value","display_name":"perceived value","score":0.9990000128746033},{"id":"https://openalex.org/keywords/business-travelers","display_name":"business travelers","score":0.9940000176429749},{"id":"https://openalex.org/keywords/leisure-travelers","display_name":"leisure travelers","score":0.9760000109672546},{"id":"https://openalex.org/keywords/hotel-industry","display_name":"hotel industry","score":0.4620000123977661},{"id":"https://openalex.org/keywords/shanghai","display_name":"Shanghai","score":0.9070000052452087}],"concepts":[{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.7859067916870117},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6565649509429932},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6207446455955505},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6184640526771545},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.6094909906387329},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.5434965491294861},{"id":"https://openalex.org/C3019940508","wikidata":"https://www.wikidata.org/wiki/Q185957","display_name":"Perceived quality","level":3,"score":0.5207924246788025},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5047317743301392},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.4390184283256531},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.43488195538520813},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:ojs.its-3.au.edu:article/439","doi":null,"is_oa":true,"landing_page_url":"https://assumptionjournal.au.edu/index.php/AU-GSB/article/view/439","pdf_url":"https://assumptionjournal.au.edu/index.php/AU-GSB/article/download/439/390","source":{"id":"https://openalex.org/S4306503763","display_name":"AU-GSB e-JOURNAL","issn_l":"1906-3296","issn":["1906-3296"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I115748381","host_organization_name":"Assumption University","host_organization_lineage":["https://openalex.org/I115748381"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1906-3296","raw_type":"info:eu-repo/semantics/article"},{"id":"mag:2473568786","doi":null,"is_oa":false,"landing_page_url":"http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/download/439/390","pdf_url":null,"source":{"id":"https://openalex.org/S4306503763","display_name":"AU-GSB e-JOURNAL","issn_l":"1906-3296","issn":["1906-3296"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I115748381","host_organization_name":"Assumption University","host_organization_lineage":["https://openalex.org/I115748381"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"AU-GSB e-JOURNAL","raw_type":null}],"best_oa_location":{"id":"pmh:oai:ojs.its-3.au.edu:article/439","doi":null,"is_oa":true,"landing_page_url":"https://assumptionjournal.au.edu/index.php/AU-GSB/article/view/439","pdf_url":"https://assumptionjournal.au.edu/index.php/AU-GSB/article/download/439/390","source":{"id":"https://openalex.org/S4306503763","display_name":"AU-GSB e-JOURNAL","issn_l":"1906-3296","issn":["1906-3296"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I115748381","host_organization_name":"Assumption University","host_organization_lineage":["https://openalex.org/I115748381"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1906-3296","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2473568786.pdf","grobid_xml":"https://content.openalex.org/works/W2473568786.grobid-xml"},"referenced_works_count":37,"referenced_works":["https://openalex.org/W1530487374","https://openalex.org/W1574378514","https://openalex.org/W1578515221","https://openalex.org/W1592080430","https://openalex.org/W1594945480","https://openalex.org/W1689771227","https://openalex.org/W1965574139","https://openalex.org/W1969453059","https://openalex.org/W1972985427","https://openalex.org/W1979907230","https://openalex.org/W1997429116","https://openalex.org/W2017679397","https://openalex.org/W2018206938","https://openalex.org/W2025926893","https://openalex.org/W2028809046","https://openalex.org/W2031843260","https://openalex.org/W2046752514","https://openalex.org/W2061428309","https://openalex.org/W2075318833","https://openalex.org/W2078883900","https://openalex.org/W2087764343","https://openalex.org/W2088529670","https://openalex.org/W2088998721","https://openalex.org/W2090873661","https://openalex.org/W2099358844","https://openalex.org/W2102467277","https://openalex.org/W2111771113","https://openalex.org/W2138762106","https://openalex.org/W2146601354","https://openalex.org/W2146810958","https://openalex.org/W2148398440","https://openalex.org/W2161246478","https://openalex.org/W2163000154","https://openalex.org/W2266639535","https://openalex.org/W2273910723","https://openalex.org/W2316250154","https://openalex.org/W2489852417"],"related_works":["https://openalex.org/W7027203187","https://openalex.org/W2146810958","https://openalex.org/W3203910223","https://openalex.org/W2525105654","https://openalex.org/W2546485124","https://openalex.org/W2571140665","https://openalex.org/W1600806975","https://openalex.org/W1579499330","https://openalex.org/W7221303784","https://openalex.org/W3081216638"],"abstract_inverted_index":{"The":[0,22,50],"purpose":[1],"of":[2,13,30,56,58,101,128],"this":[3],"study":[4],"is":[5,24,107,117],"to":[6,46],"explore":[7],"how,":[8],"from":[9,43],"a":[10,27],"customers\u2019":[11],"point":[12],"view,":[14],"brand":[15,60,62,69,102,133],"equity":[16,70],"influences":[17],"budget":[18,38,90],"hotel":[19,91],"revisit":[20,79,92,105,142],"intentions.":[21,80,93,143],"research":[23],"based":[25],"on":[26,104,132,141],"convenience":[28],"sample":[29],"400":[31],"respondents":[32],"who":[33],"had":[34],"stayed":[35],"at":[36],"top-5":[37],"hotels":[39],"in":[40,54,89,126],"Shanghai,":[41],"China,":[42],"July":[44,47],"10":[45],"20,":[48],"2010.":[49],"results":[51],"show":[52],"that,":[53],"sequence":[55],"degree":[57],"significance,":[59],"loyalty,":[61],"awareness/brand":[63,134],"association":[64],"and":[65,78,123,138],"perceived":[66,76,82,136,139],"quality":[67],"as":[68],"sub-dimensions":[71],"have":[72],"positive":[73],"relationships":[74],"with":[75],"value":[77,83,140],"Additionally":[81],"plays":[84],"an":[85],"increasingly":[86],"important":[87],"role":[88],"It":[94],"was":[95],"also":[96,118],"discovered":[97],"that":[98],"the":[99],"effect":[100],"loyalty":[103],"intention":[106],"greater":[108],"for":[109,113],"business":[110,122],"travelers":[111,125],"than":[112],"leisure":[114,124],"ones.":[115],"There":[116],"no":[119],"difference":[120],"between":[121],"terms":[127],"their":[129],"respective":[130],"impact":[131],"association,":[135],"quality,":[137]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2016,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-07-22T00:00:00"}