{"id":"https://openalex.org/W2471706780","doi":null,"title":"How to make money with social media : an insider's guide to using new and emerging media to grow your business","display_name":"How to make money with social media : an insider's guide to using new and emerging media to grow your business","publication_year":2010,"publication_date":"2010-09-20","ids":{"openalex":"https://openalex.org/W2471706780","mag":"2471706780"},"language":"en","primary_location":{"id":"pmh:oai:cds.cern.ch:1749765","doi":null,"is_oa":false,"landing_page_url":"http://cds.cern.ch/record/1749765","pdf_url":null,"source":{"id":"https://openalex.org/S4306402195","display_name":"CERN Document Server (European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5052159147","display_name":"Jamie Turner","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jamie Turner","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5058950039","display_name":"Reshma H. Shah","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Reshma Shah","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.1777,"has_fulltext":false,"cited_by_count":32,"citation_normalized_percentile":{"value":0.94948203,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":87,"max":99},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9980000257492065},{"id":"https://openalex.org/keywords/mobile-marketing","display_name":"mobile marketing","score":0.9959999918937683},{"id":"https://openalex.org/keywords/business-growth","display_name":"business growth","score":0.6779999732971191},{"id":"https://openalex.org/keywords/social-media-campaigns","display_name":"social media campaigns","score":0.6669999957084656},{"id":"https://openalex.org/keywords/youtube","display_name":"YouTube","score":0.4830000102519989},{"id":"https://openalex.org/keywords/linkedin","display_name":"LinkedIn","score":0.9980000257492065},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.996999979019165},{"id":"https://openalex.org/keywords/twitter","display_name":"Twitter","score":1.0},{"id":"https://openalex.org/keywords/brand-sentiment","display_name":"brand sentiment","score":0.5690000057220459},{"id":"https://openalex.org/keywords/engagement-metrics","display_name":"engagement metrics","score":0.7139999866485596},{"id":"https://openalex.org/keywords/return-on-investment","display_name":"return on investment","score":0.8489999771118164},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.5109999775886536},{"id":"https://openalex.org/keywords/small-business-marketing","display_name":"small business marketing","score":0.6100000143051147}],"concepts":[{"id":"https://openalex.org/C2778971194","wikidata":"https://www.wikidata.org/wiki/Q1664551","display_name":"Insider","level":2,"score":0.7386534214019775},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7151058316230774},{"id":"https://openalex.org/C2777200299","wikidata":"https://www.wikidata.org/wiki/Q52943","display_name":"Conversation","level":2,"score":0.5104345679283142},{"id":"https://openalex.org/C153083717","wikidata":"https://www.wikidata.org/wiki/Q6535263","display_name":"Leverage (statistics)","level":2,"score":0.45481690764427185},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.401627779006958},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3775254487991333},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.37621551752090454},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.28797447681427},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2589859664440155},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1834718883037567},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.15573954582214355},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:cds.cern.ch:1749765","doi":null,"is_oa":false,"landing_page_url":"http://cds.cern.ch/record/1749765","pdf_url":null,"source":{"id":"https://openalex.org/S4306402195","display_name":"CERN Document Server (European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":null},{"id":"pmh:oai:cds.cern.ch:2734760","doi":null,"is_oa":false,"landing_page_url":"http://cds.cern.ch/record/2734760","pdf_url":null,"source":{"id":"https://openalex.org/S4306402195","display_name":"CERN Document Server (European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":null},{"id":"mag:2471706780","doi":null,"is_oa":false,"landing_page_url":"http://cds.cern.ch/record/1749765","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2251348120","https://openalex.org/W7042987591","https://openalex.org/W176499285","https://openalex.org/W2472505631","https://openalex.org/W7057039962","https://openalex.org/W2912456370","https://openalex.org/W4392994330","https://openalex.org/W1180899953","https://openalex.org/W2810241495","https://openalex.org/W2684038736"],"abstract_inverted_index":{"Set":[0],"up,":[1],"launch,":[2],"and":[3,18,31,36,44,50,90,103,114,116,125,160,168,170,195],"run":[4],"your":[5,121,129,147,176],"winning":[6],"social/mobile":[7,205],"media":[8,46],"campaign!":[9],"This":[10],"guide":[11],"is":[12],"packed":[13],"with":[14,59,73,128,198],"actionable":[15],"tools,":[16],"techniques,":[17],"tips":[19,191],"you":[20,95,106,134,223],"can":[21,135],"really":[22],"use":[23],"all":[24,140],"fully":[25],"revamped":[26],"for":[27],"today's":[28,203],"newest":[29],"platforms":[30,162],"opportunities.":[32],"Authors":[33],"Jamie":[34],"Turner":[35,102],"Reshma":[37],"Shah":[38,104],"have":[39,72],"unsurpassed":[40],"experience":[41,83],"using":[42],"social":[43,124,228],"mobile":[45,126,230],"to":[47,56,71,97,225],"solve":[48],"complex":[49],"difficult":[51],"marketing":[52,127,131,206],"challenges.":[53],"Their":[54],"How":[55],"Make":[57,143],"Money":[58],"Social":[60],"Media,":[61],"Second":[62],"Edition":[63],"reads":[64],"just":[65],"like":[66],"the":[67,110,144,172],"conversation":[68],"you'd":[69],"want":[70,224],"them":[74,142],"over":[75],"coffee:":[76],"it's":[77],"friendly,":[78],"upbeat,":[79],"based":[80],"on":[81,92,120],"hard-won":[82],"about":[84],"what":[85,94],"does":[86],"(and":[87],"doesn't)":[88],"work,":[89],"focused":[91],"exactly":[93],"need":[96],"know.":[98],"Step":[99],"by":[100],"step,":[101],"show":[105],"how":[107,151],"to:":[108],"Define":[109],"right":[111,173,233],"goals,":[112],"strategies,":[113],"tactics":[115],"then":[117],"successfully":[118],"execute":[119],"plan":[122],"Integrate":[123],"other":[130,182],"programs,":[132],"so":[133],"gain":[136],"more":[137,169],"value":[138],"from":[139,175,227],"of":[141,146],"most":[145],"resources,":[148],"no":[149],"matter":[150],"limited":[152],"they":[153],"are":[154,184],"Leverage":[155],"YouTube,":[156],"LinkedIn,":[157],"Facebook,":[158],"Twitter,":[159],"newer":[161],"Measure":[163],"brand":[164],"sentiment,":[165],"engagement,":[166],"ROI,":[167],"learn":[171],"lessons":[174],"metrics":[177],"Avoid":[178],"crucial":[179],"pitfalls":[180],"that":[181,201],"companies":[183],"currently":[185],"encountering":[186],"Every":[187],"chapter":[188],"includes":[189],"easy-to-use":[190],"in":[192],"handy":[193],"callouts":[194],"sidebars,":[196],"concluding":[197],"Action":[199],"Steps":[200],"answer":[202],"#1":[204],"question:":[207],"What":[208],"should":[209],"I":[210],"do":[211],"next?":[212],"Whether":[213],"you're":[214],"a":[215],"marketer,":[216],"entrepreneur,":[217],"sales":[218],"leader,":[219],"or":[220,229],"student,":[221],"if":[222],"profit":[226],"marketing,":[231],"start":[232],"here.":[234]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":2},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":10},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":3}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-07-22T00:00:00"}
