{"id":"https://openalex.org/W2467752352","doi":"https://doi.org/10.1007/978-3-319-19428-8_137","title":"Social Networks and Online Advertising: Should Companies Promote Their Brand Fan Page or Their Brand Website?","display_name":"Social Networks and Online Advertising: Should Companies Promote Their Brand Fan Page or Their Brand Website?","publication_year":2015,"publication_date":"2015-12-22","ids":{"openalex":"https://openalex.org/W2467752352","doi":"https://doi.org/10.1007/978-3-319-19428-8_137","mag":"2467752352"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-319-19428-8_137","doi":"https://doi.org/10.1007/978-3-319-19428-8_137","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-19428-8_137","pdf_url":null,"source":{"id":"https://openalex.org/S4210172023","display_name":"Developments in marketing science: proceedings of the Academy of Marketing Science","issn_l":"2363-6173","issn":["2363-6173","2363-6165"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Developments in Marketing Science: Proceedings of the Academy of Marketing Science","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2506866293","display_name":"Marketing Challenges in a Turbulent Business Environment"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5054510133","display_name":"Jean\u2010\u00c9ric Pelet","orcid":"https://orcid.org/0000-0001-7069-8131","observed_orcids":["https://orcid.org/0000-0001-7069-8131"]},"institutions":[{"id":"https://openalex.org/I4390039323","display_name":"Laboratoire d'Economie et de Management de Nantes Atlantique","ror":"https://ror.org/04k51bq24","country_code":"FR","type":"facility","lineage":["https://openalex.org/I205703379","https://openalex.org/I4210127572","https://openalex.org/I4390039323","https://openalex.org/I97188460"]},{"id":"https://openalex.org/I97188460","display_name":"Nantes Universit\u00e9","ror":"https://ror.org/03gnr7b55","country_code":"FR","type":"education","lineage":["https://openalex.org/I97188460"]}],"countries":["FR"],"is_corresponding":true,"raw_author_name":"Jean-Eric Pelet","raw_affiliation_strings":["LEMNA, IAE-IEMN \u2013 Nantes University, Nantes, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"LEMNA, IAE-IEMN \u2013 Nantes University, Nantes, France","institution_ids":["https://openalex.org/I4390039323","https://openalex.org/I97188460"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014954164","display_name":"Sa\u00efd Aboubaker Ettis","orcid":"https://orcid.org/0000-0001-9136-4704","observed_orcids":["https://orcid.org/0000-0001-9136-4704"]},"institutions":[{"id":"https://openalex.org/I68916915","display_name":"University of Gab\u00e8s","ror":"https://ror.org/022efad20","country_code":"TN","type":"education","lineage":["https://openalex.org/I68916915"]}],"countries":["TN"],"is_corresponding":false,"raw_author_name":"Sa\u00efd Ettis","raw_affiliation_strings":["Higher institute of Management, Gab\u00e8s University, Gabes, Tunisia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Higher institute of Management, Gab\u00e8s University, Gabes, Tunisia","institution_ids":["https://openalex.org/I68916915"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5074008144","display_name":"Salma Hammami","orcid":"https://orcid.org/0000-0003-0753-6716","observed_orcids":["https://orcid.org/0000-0003-0753-6716"]},"institutions":[{"id":"https://openalex.org/I108714496","display_name":"Tunis University","ror":"https://ror.org/02q1spa57","country_code":"TN","type":"education","lineage":["https://openalex.org/I108714496"]},{"id":"https://openalex.org/I63596082","display_name":"Tunis El Manar University","ror":"https://ror.org/029cgt552","country_code":"TN","type":"education","lineage":["https://openalex.org/I63596082"]}],"countries":["TN"],"is_corresponding":false,"raw_author_name":"Salma Hammami","raw_affiliation_strings":["Faculty of Economic and Management Sciences of Tunis, Tunis, Tunisia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Economic and Management Sciences of Tunis, Tunis, Tunisia","institution_ids":["https://openalex.org/I108714496","https://openalex.org/I63596082"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5061634659","display_name":"Alexandre Schwob","orcid":"https://orcid.org/0000-0002-2365-9882","observed_orcids":["https://orcid.org/0000-0002-2365-9882","https://orcid.org/0000-0003-0297-2906"]},"institutions":[{"id":"https://openalex.org/I9927081","display_name":"Aalto University","ror":"https://ror.org/020hwjq30","country_code":"FI","type":"education","lineage":["https://openalex.org/I9927081"]}],"countries":["FI"],"is_corresponding":false,"raw_author_name":"Alexandre Schwob","raw_affiliation_strings":["Aalto University School of Business, Helsinki, Finland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Aalto University School of Business, Helsinki, Finland","institution_ids":["https://openalex.org/I9927081"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5054510133"],"corresponding_institution_ids":["https://openalex.org/I4390039323","https://openalex.org/I97188460"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":"549","last_page":"562"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.002400000113993883,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-advertising","display_name":"social media advertising","score":0.7739999890327454},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.5789999961853027},{"id":"https://openalex.org/keywords/brand-fan-pages","display_name":"brand fan pages","score":0.875},{"id":"https://openalex.org/keywords/brand-websites","display_name":"brand websites","score":0.9049999713897705},{"id":"https://openalex.org/keywords/online-advertising-effectiveness","display_name":"online advertising effectiveness","score":0.656000018119812},{"id":"https://openalex.org/keywords/banner-advertising","display_name":"banner advertising","score":0.5899999737739563},{"id":"https://openalex.org/keywords/perceived-credibility","display_name":"perceived credibility","score":0.7599999904632568},{"id":"https://openalex.org/keywords/ad-irritation","display_name":"ad irritation","score":0.8450000286102295},{"id":"https://openalex.org/keywords/attitude-toward-advertising","display_name":"consumer attitudes toward advertising","score":0.7039999961853027},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9750000238418579},{"id":"https://openalex.org/keywords/brand-recommendation","display_name":"brand recommendation","score":0.7289999723434448},{"id":"https://openalex.org/keywords/user-attitudes","display_name":"user attitudes","score":0.41200000047683716}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.8149020075798035},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6652459502220154},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.6542068719863892},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5300828218460083},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5235797166824341},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.4575539827346802},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.4569334387779236},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3517972230911255},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.17017430067062378},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.16565793752670288},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.16218245029449463}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/978-3-319-19428-8_137","doi":"https://doi.org/10.1007/978-3-319-19428-8_137","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-19428-8_137","pdf_url":null,"source":{"id":"https://openalex.org/S4210172023","display_name":"Developments in marketing science: proceedings of the Academy of Marketing Science","issn_l":"2363-6173","issn":["2363-6173","2363-6165"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Developments in Marketing Science: Proceedings of the Academy of Marketing Science","raw_type":"book-chapter"},{"id":"pmh:oai:HAL:hal-04477812v1","doi":null,"is_oa":false,"landing_page_url":"https://hal.science/hal-04477812","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"AMS 2014 World Marketing Congress, Academy of Marketing Science, 2014, Lima, Peru. pp.549-562, &#x27E8;10.1007/978-3-319-19428-8_137&#x27E9;","raw_type":"info:eu-repo/semantics/conferenceObject"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":33,"referenced_works":["https://openalex.org/W59853769","https://openalex.org/W629731600","https://openalex.org/W1950870036","https://openalex.org/W1970779722","https://openalex.org/W1976422009","https://openalex.org/W1979907230","https://openalex.org/W1988517662","https://openalex.org/W1994045792","https://openalex.org/W1999844349","https://openalex.org/W2004168917","https://openalex.org/W2006567528","https://openalex.org/W2012820964","https://openalex.org/W2018888731","https://openalex.org/W2023199295","https://openalex.org/W2037129303","https://openalex.org/W2041563290","https://openalex.org/W2057172983","https://openalex.org/W2074978722","https://openalex.org/W2084399600","https://openalex.org/W2134950701","https://openalex.org/W2153413112","https://openalex.org/W2158747611","https://openalex.org/W2161246478","https://openalex.org/W2165798258","https://openalex.org/W2172114557","https://openalex.org/W2312315662","https://openalex.org/W2318845563","https://openalex.org/W2328832051","https://openalex.org/W2334646880","https://openalex.org/W2412539633","https://openalex.org/W2416011139","https://openalex.org/W3140882684","https://openalex.org/W4412071167"],"related_works":["https://openalex.org/W77309326","https://openalex.org/W4285282732","https://openalex.org/W3211588967","https://openalex.org/W2883496182","https://openalex.org/W3148076077","https://openalex.org/W2724310616","https://openalex.org/W1606913810","https://openalex.org/W3156992572","https://openalex.org/W2981066986","https://openalex.org/W2293414696"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2016-07-22T00:00:00"}
