{"id":"https://openalex.org/W2467432192","doi":"https://doi.org/10.1108/jfmm-09-2015-0076","title":"Visual research methodologies, branding and magazine readerships","display_name":"Visual research methodologies, branding and magazine readerships","publication_year":2016,"publication_date":"2016-06-29","ids":{"openalex":"https://openalex.org/W2467432192","doi":"https://doi.org/10.1108/jfmm-09-2015-0076","mag":"2467432192"},"language":"en","primary_location":{"id":"doi:10.1108/jfmm-09-2015-0076","doi":"https://doi.org/10.1108/jfmm-09-2015-0076","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jfmm-09-2015-0076","pdf_url":null,"source":{"id":"https://openalex.org/S191114782","display_name":"Journal of Fashion Marketing and Management","issn_l":"1361-2026","issn":["1361-2026","1758-7433"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Fashion Marketing and Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5008704238","display_name":"Mirsini Trigoni","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I86211378","display_name":"University of the Arts London","ror":"https://ror.org/04cnfrn26","country_code":"GB","type":"education","lineage":["https://openalex.org/I86211378"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Mirsini Trigoni","raw_affiliation_strings":["London College of Fashion, University of the Arts, London, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"London College of Fashion, University of the Arts, London, UK","institution_ids":["https://openalex.org/I86211378"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5008704238"],"corresponding_institution_ids":["https://openalex.org/I86211378"],"apc_list":null,"apc_paid":null,"fwci":6.1089,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.94929316,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"20","issue":"3","first_page":"339","last_page":"366"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12514","display_name":"Fashion and Cultural Textiles","score":0.2685999870300293,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12514","display_name":"Fashion and Cultural Textiles","score":0.2685999870300293,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13413","display_name":"Cultural and Historical Studies","score":0.24079999327659607,"subfield":{"id":"https://openalex.org/subfields/1213","display_name":"Visual Arts and Performing Arts"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14357","display_name":"Architecture, Design, and Social History","score":0.1632000058889389,"subfield":{"id":"https://openalex.org/subfields/1206","display_name":"Conservation"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/magazine-branding","display_name":"magazine branding","score":0.6790000200271606},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.8600000143051147},{"id":"https://openalex.org/keywords/target-audience","display_name":"target audience","score":0.734000027179718},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.8880000114440918},{"id":"https://openalex.org/keywords/stage-design","display_name":"stage design","score":0.6169999837875366},{"id":"https://openalex.org/keywords/fashion-photography","display_name":"fashion photography","score":0.6320000290870667},{"id":"https://openalex.org/keywords/visual-communication","display_name":"visual communication","score":0.7179999947547913},{"id":"https://openalex.org/keywords/wallpaper","display_name":"wallpaper","score":0.5860000252723694},{"id":"https://openalex.org/keywords/ideal-home","display_name":"ideal home","score":0.984000027179718},{"id":"https://openalex.org/keywords/magazine-readership","display_name":"magazine readership","score":0.5809999704360962},{"id":"https://openalex.org/keywords/display-design","display_name":"display design","score":0.6940000057220459}],"concepts":[{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6780605316162109},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6519964933395386},{"id":"https://openalex.org/C119657128","wikidata":"https://www.wikidata.org/wiki/Q11633","display_name":"Photography","level":2,"score":0.5219806432723999},{"id":"https://openalex.org/C2778572836","wikidata":"https://www.wikidata.org/wiki/Q380933","display_name":"Space (punctuation)","level":2,"score":0.5070474147796631},{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.48622313141822815},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.47536700963974},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.46954402327537537},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.42787545919418335},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.31039443612098694},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2743578553199768},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.24249961972236633},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.22046765685081482},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.20978254079818726},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1108/jfmm-09-2015-0076","doi":"https://doi.org/10.1108/jfmm-09-2015-0076","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jfmm-09-2015-0076","pdf_url":null,"source":{"id":"https://openalex.org/S191114782","display_name":"Journal of Fashion Marketing and Management","issn_l":"1361-2026","issn":["1361-2026","1758-7433"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Fashion Marketing and Management","raw_type":"journal-article"},{"id":"pmh:oai:repository.londonmet.ac.uk:6450","doi":null,"is_oa":false,"landing_page_url":"http://repository.londonmet.ac.uk/6450/1/Trigoni-manuscript%20copy.pdf","pdf_url":"http://repository.londonmet.ac.uk/6450/1/Trigoni-manuscript%20copy.pdf","source":{"id":"https://openalex.org/S4306400140","display_name":"London Met Repository (London Metropolitan University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I126193024","host_organization_name":"London Metropolitan University","host_organization_lineage":["https://openalex.org/I126193024"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"Article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":49,"referenced_works":["https://openalex.org/W217264197","https://openalex.org/W217949918","https://openalex.org/W565150466","https://openalex.org/W565948945","https://openalex.org/W631740004","https://openalex.org/W637700244","https://openalex.org/W639256367","https://openalex.org/W656980926","https://openalex.org/W658561852","https://openalex.org/W1504748141","https://openalex.org/W1505199139","https://openalex.org/W1518924688","https://openalex.org/W1520944543","https://openalex.org/W1533200881","https://openalex.org/W1559665056","https://openalex.org/W1571518875","https://openalex.org/W1591753806","https://openalex.org/W1779982151","https://openalex.org/W1964772167","https://openalex.org/W1966195787","https://openalex.org/W1969722583","https://openalex.org/W1971343829","https://openalex.org/W1976757917","https://openalex.org/W1992029048","https://openalex.org/W1992550845","https://openalex.org/W1999102570","https://openalex.org/W2014851318","https://openalex.org/W2025747905","https://openalex.org/W2062307453","https://openalex.org/W2080877143","https://openalex.org/W2082071318","https://openalex.org/W2083122522","https://openalex.org/W2093958576","https://openalex.org/W2153222072","https://openalex.org/W2170683088","https://openalex.org/W2293392303","https://openalex.org/W2313161177","https://openalex.org/W2491431787","https://openalex.org/W2496157147","https://openalex.org/W2497987983","https://openalex.org/W2999791891","https://openalex.org/W4211024885","https://openalex.org/W4230448979","https://openalex.org/W4231118621","https://openalex.org/W4231408622","https://openalex.org/W4241247528","https://openalex.org/W4245292249","https://openalex.org/W4255286711","https://openalex.org/W4322393622"],"related_works":["https://openalex.org/W4403606049","https://openalex.org/W7164828285","https://openalex.org/W3102027232","https://openalex.org/W2976908570","https://openalex.org/W4389128101","https://openalex.org/W2365756841","https://openalex.org/W4404199362","https://openalex.org/W2265771163","https://openalex.org/W4412837772","https://openalex.org/W2800933511"],"abstract_inverted_index":{"Purpose":[0],"\u2013":[1,44,72,121,162,230],"The":[2,163,231,249],"purpose":[3],"of":[4,20,103,128,133,165,190,202,233,241,251,269,279],"this":[5,166,258],"paper":[6,46,123,259],"is":[7],"to":[8,85,95,141,146,171,264,288],"explore":[9,142],"how":[10,28,143,212],"interior":[11,134,253],"spaces":[12],"can":[13,31,215,260],"be":[14,139,169,261],"differently":[15],"represented":[16],"across":[17],"home":[18,55,157],"magazines":[19,56],"different":[21,40,147,218],"background":[22],"and":[23,38,66,131,150,154,182,193,207,221,226,239,271,276,282,298],"target":[24,39,204,217],"audiences.":[25],"And":[26],"investigates":[27],"visual":[29,208,283],"texts":[30],"differentiate":[32,297],"a":[33,79,87,90,97,104,107,223,286],"brand,":[34],"increase":[35],"brand":[36,88,99,180,225,292],"loyalty":[37],"market":[41,219,295],"segments.":[42],"Design/methodology/approach":[43],"This":[45,73,122],"draws":[47],"on":[48,125],"material":[49],"for":[50],"comparative":[51],"analysis":[52,189,268],"from":[53,247],"three":[54],"(Wallpaper,Ideal":[57],"HomeandElle":[58],"Decoration).":[59],"It":[60],"combines":[61],"quantitative":[62],"methods":[63,68],"(content":[64],"analysis)":[65],"qualitative":[67],"(fieldwork":[69],"observations).":[70],"Findings":[71],"research":[74,137,167],"suggests":[75],"thatWallpaperis":[76],"not":[77],"just":[78],"magazine,":[80],"but":[81],"it":[82],"has":[83,243],"expanded":[84],"become":[86],"with":[89,106],"well-recognized":[91],"logo.":[92],"Practitioners":[93],"managed":[94],"create":[96],"strong":[98],"through":[100],"the":[101,117,126,156,188,194,277,290],"creation":[102],"magazine":[105,129,158,234],"very":[108],"distinctive":[109],"style":[110],"among":[111],"its":[112,227],"competitors":[113],"that":[114],"clearly":[115],"address":[116],"elite.":[118],"Research":[119],"limitations/implications":[120],"focused":[124],"production":[127],"features":[130],"representations":[132],"spaces.":[135],"Further":[136],"could":[138,168],"conducted":[140],"readers":[144],"belonging":[145],"economic,":[148],"social":[149,183],"cultural":[151],"groups":[152],"\u201creceive\u201d":[153],"comprehend":[155],"features.":[159],"Practical":[160],"implications":[161],"findings":[164],"used":[170],"analyse":[172],"fashion":[173,177,179,191,197,213,224,291],"photography":[174,192,214],"in":[175,187,257,266,272],"editorial,":[176],"advertising,":[178],"websites":[181],"media,":[184],"thereby":[185],"assisting":[186],"relationship":[195],"between":[196],"items,":[198],"set":[199,237],"design,":[200],"styling":[201,240],"space,":[203],"audiences,":[205],"branding":[206],"communication;":[209],"exploring":[210],"further":[211,263],"effectively":[216],"segments":[220],"enhance":[222],"identity.":[228],"Originality/value":[229],"area":[232],"features,":[235],"photography,":[236],"design":[238,255,275,281],"space":[242],"received":[244],"limited":[245],"attention":[246],"scholars.":[248],"method":[250],"analysing":[252],"spaces/set":[254],"presented":[256],"developed":[262],"provide":[265],"depth":[267],"window":[270],"store":[273],"display":[274,280],"use":[278],"merchandising":[284],"as":[285],"way":[287],"reflect":[289],"identity,":[293],"target-specific":[294],"segments,":[296],"gain":[299],"competitive":[300],"advantage.":[301]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":5},{"year":2017,"cited_by_count":1}],"updated_date":"2026-09-04T10:56:28.161419","created_date":"2016-07-22T00:00:00"}
