{"id":"https://openalex.org/W2463461808","doi":"https://doi.org/10.1108/ijsms-14-02-2013-b002","title":"Professional niche sports sponsorship: an investigation of sponsorship selection criteria","display_name":"Professional niche sports sponsorship: an investigation of sponsorship selection criteria","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W2463461808","doi":"https://doi.org/10.1108/ijsms-14-02-2013-b002","mag":"2463461808"},"language":"en","primary_location":{"id":"doi:10.1108/ijsms-14-02-2013-b002","doi":"https://doi.org/10.1108/ijsms-14-02-2013-b002","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ijsms-14-02-2013-b002","pdf_url":null,"source":{"id":"https://openalex.org/S205950374","display_name":"International Journal of Sports Marketing and Sponsorship","issn_l":"1464-6668","issn":["1464-6668","2515-7841"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Sports Marketing and Sponsorship","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5038613319","display_name":"Greg P. Greenhalgh","orcid":"https://orcid.org/0000-0002-6316-9693","observed_orcids":["https://orcid.org/0000-0002-6316-9693"]},"institutions":[{"id":"https://openalex.org/I184840846","display_name":"Virginia Commonwealth University","ror":"https://ror.org/02nkdxk79","country_code":"US","type":"education","lineage":["https://openalex.org/I184840846"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Greg P Greenhalgh","raw_affiliation_strings":["Director of Student Services and Outreach Center for Sport Leadership Virginia Commonwealth University, Virginia, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Director of Student Services and Outreach Center for Sport Leadership Virginia Commonwealth University, Virginia, USA","institution_ids":["https://openalex.org/I184840846"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5075444258","display_name":"T. Christopher Greenwell","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I142740786","display_name":"University of Louisville","ror":"https://ror.org/01ckdn478","country_code":"US","type":"education","lineage":["https://openalex.org/I142740786"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"T. Christopher Greenwell","raw_affiliation_strings":["Professor, Department of Health & Sport Sciences, University of Louisville, Mississippi, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professor, Department of Health & Sport Sciences, University of Louisville, Mississippi, USA","institution_ids":["https://openalex.org/I142740786"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.9905,"has_fulltext":false,"cited_by_count":24,"citation_normalized_percentile":{"value":0.88573739,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"14","issue":"2","first_page":"2","last_page":"19"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9491999745368958,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9491999745368958,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.026399999856948853,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11474","display_name":"Sport and Mega-Event Impacts","score":0.006899999920278788,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sports-sponsorship","display_name":"sports sponsorship","score":0.972000002861023},{"id":"https://openalex.org/keywords/cost-effectiveness","display_name":"cost-effectiveness","score":0.7540000081062317},{"id":"https://openalex.org/keywords/fan-base","display_name":"fan base","score":0.5590000152587891},{"id":"https://openalex.org/keywords/sponsorship-management","display_name":"sponsorship management","score":0.6060000061988831}],"concepts":[{"id":"https://openalex.org/C2777617010","wikidata":"https://www.wikidata.org/wiki/Q18957","display_name":"Mainstream","level":2,"score":0.7961587905883789},{"id":"https://openalex.org/C2908983889","wikidata":"https://www.wikidata.org/wiki/Q15991269","display_name":"Amateur sports","level":3,"score":0.7606709003448486},{"id":"https://openalex.org/C2778044066","wikidata":"https://www.wikidata.org/wiki/Q455595","display_name":"Amateur","level":2,"score":0.6576086282730103},{"id":"https://openalex.org/C545824763","wikidata":"https://www.wikidata.org/wiki/Q3321471","display_name":"Sports marketing","level":4,"score":0.6255187392234802},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.5877231359481812},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.540948748588562},{"id":"https://openalex.org/C91417265","wikidata":"https://www.wikidata.org/wiki/Q48519","display_name":"Sport management","level":2,"score":0.5373844504356384},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.45210549235343933},{"id":"https://openalex.org/C153991713","wikidata":"https://www.wikidata.org/wiki/Q17142856","display_name":"Niche","level":2,"score":0.448773056268692},{"id":"https://openalex.org/C2780598303","wikidata":"https://www.wikidata.org/wiki/Q65921492","display_name":"Flexibility (engineering)","level":2,"score":0.442855566740036},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.42802464962005615},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.38883671164512634},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2945680022239685},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.11064887046813965},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.10066834092140198},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.09393265843391418},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.08429297804832458},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/ijsms-14-02-2013-b002","doi":"https://doi.org/10.1108/ijsms-14-02-2013-b002","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ijsms-14-02-2013-b002","pdf_url":null,"source":{"id":"https://openalex.org/S205950374","display_name":"International Journal of Sports Marketing and Sponsorship","issn_l":"1464-6668","issn":["1464-6668","2515-7841"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Sports Marketing and Sponsorship","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.46000000834465027,"id":"https://metadata.un.org/sdg/17","display_name":"Partnerships for the goals"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":25,"referenced_works":["https://openalex.org/W51616892","https://openalex.org/W149524668","https://openalex.org/W768545614","https://openalex.org/W1547284353","https://openalex.org/W1586247674","https://openalex.org/W1922695769","https://openalex.org/W1986641626","https://openalex.org/W1991987630","https://openalex.org/W2016924849","https://openalex.org/W2053593227","https://openalex.org/W2085009165","https://openalex.org/W2098024092","https://openalex.org/W2121676209","https://openalex.org/W2138286042","https://openalex.org/W2143392058","https://openalex.org/W2151950187","https://openalex.org/W2159207757","https://openalex.org/W2171205173","https://openalex.org/W2196056898","https://openalex.org/W2286697192","https://openalex.org/W2289333297","https://openalex.org/W2890388935","https://openalex.org/W2912047084","https://openalex.org/W4205327251","https://openalex.org/W4243174206"],"related_works":["https://openalex.org/W1278236182","https://openalex.org/W7098730279","https://openalex.org/W3173743018","https://openalex.org/W2892303787","https://openalex.org/W1577126617","https://openalex.org/W1493516735","https://openalex.org/W4389787717","https://openalex.org/W2270167229","https://openalex.org/W6983302831","https://openalex.org/W2081746070"],"abstract_inverted_index":{"This":[0],"study":[1,93],"surveys":[2],"professional":[3,22,30,69,110],"niche":[4,23,31,70],"sports":[5,24,32,71,88,101,114,118],"sponsors":[6,40,54],"in":[7,52,99],"an":[8],"effort":[9],"to":[10,95],"empirically":[11],"understand":[12],"what":[13],"selection":[14],"criteria":[15],"these":[16],"companies":[17],"deem":[18],"important":[19],"when":[20,79],"evaluating":[21],"sponsorship":[25,64,82,102],"proposals.":[26],"Findings":[27],"suggest":[28],"that":[29,75],"properties":[33],"may":[34,76],"possess":[35],"unique":[36],"attributes":[37],"on":[38,108],"which":[39,104],"place":[41],"very":[42],"high":[43],"levels":[44],"of":[45],"importance,":[46],"such":[47,119],"as":[48,120],"cost":[49],"effectiveness,":[50],"flexibility":[51],"assisting":[53],"achieve":[55],"their":[56],"objectives,":[57],"a":[58,97],"more":[59,85],"targeted":[60],"fan-base":[61],"and":[62,115],"decreased":[63],"clutter.":[65],"Pragmatically,":[66],"findings":[67],"provide":[68],"managers":[72],"with":[73],"tools":[74],"be":[77],"useful":[78],"competing":[80],"for":[81],"funding":[83],"against":[84],"established":[86],"mainstream":[87,109],"properties.":[89],"Theoretically,":[90],"the":[91,100,121],"current":[92],"begins":[94],"fill":[96],"gap":[98],"literature":[103],"has":[105],"primarily":[106],"focused":[107],"sports,":[111],"major":[112],"intercollegiate":[113],"elite":[116],"amateur":[117],"Olympic":[122],"Games.":[123]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":3},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1}],"updated_date":"2026-09-22T06:50:58.402377","created_date":"2016-07-22T00:00:00"}