{"id":"https://openalex.org/W2463280583","doi":"https://doi.org/10.1007/978-3-658-07506-4_7","title":"Internationale identit\u00e4tsbasierte Markenf\u00fchrung","display_name":"Internationale identit\u00e4tsbasierte Markenf\u00fchrung","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2463280583","doi":"https://doi.org/10.1007/978-3-658-07506-4_7","mag":"2463280583"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-658-07506-4_7","doi":"https://doi.org/10.1007/978-3-658-07506-4_7","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-07506-4_7","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Identit\u00e4tsbasierte Markenf\u00fchrung","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4244364153","display_name":"Identit\u00e4tsbasierte Markenf\u00fchrung"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5086545582","display_name":"Christoph Burmann","orcid":"https://orcid.org/0000-0001-9536-420X","observed_orcids":["https://orcid.org/0000-0001-9536-420X"]},"institutions":[{"id":"https://openalex.org/I180437899","display_name":"University of Bremen","ror":"https://ror.org/04ers2y35","country_code":"DE","type":"education","lineage":["https://openalex.org/I180437899"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Christoph Burmann","raw_affiliation_strings":["Universit\u00e4t Bremen, Bremen, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universit\u00e4t Bremen, Bremen, Deutschland","institution_ids":["https://openalex.org/I180437899"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022167142","display_name":"Tilo F. Halaszovich","orcid":"https://orcid.org/0000-0003-2182-0879","observed_orcids":["https://orcid.org/0000-0003-2182-0879"]},"institutions":[{"id":"https://openalex.org/I180437899","display_name":"University of Bremen","ror":"https://ror.org/04ers2y35","country_code":"DE","type":"education","lineage":["https://openalex.org/I180437899"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Tilo Halaszovich","raw_affiliation_strings":["Universit\u00e4t Bremen, Bremen, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universit\u00e4t Bremen, Bremen, Deutschland","institution_ids":["https://openalex.org/I180437899"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5058717586","display_name":"Michael Schade","orcid":"https://orcid.org/0000-0003-4608-6893","observed_orcids":["https://orcid.org/0000-0003-4608-6893"]},"institutions":[{"id":"https://openalex.org/I180437899","display_name":"University of Bremen","ror":"https://ror.org/04ers2y35","country_code":"DE","type":"education","lineage":["https://openalex.org/I180437899"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Michael Schade","raw_affiliation_strings":["Universit\u00e4t Bremen, Bremen, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universit\u00e4t Bremen, Bremen, Deutschland","institution_ids":["https://openalex.org/I180437899"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5080604138","display_name":"Frank Hemmann","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I180437899","display_name":"University of Bremen","ror":"https://ror.org/04ers2y35","country_code":"DE","type":"education","lineage":["https://openalex.org/I180437899"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Frank Hemmann","raw_affiliation_strings":["Universit\u00e4t Bremen, Bremen, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universit\u00e4t Bremen, Bremen, Deutschland","institution_ids":["https://openalex.org/I180437899"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5058717586"],"corresponding_institution_ids":["https://openalex.org/I180437899"],"apc_list":null,"apc_paid":null,"fwci":8.7267,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.9786304,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"319","last_page":"343"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.7544000148773193,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.7544000148773193,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.11599999666213989,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.066600002348423,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/international-brand-management","display_name":"international brand management","score":0.7179999947547913},{"id":"https://openalex.org/keywords/brand-internationalization","display_name":"brand internationalization","score":0.9470000267028809},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.7570000290870667},{"id":"https://openalex.org/keywords/emerging-markets","display_name":"emerging markets","score":0.8090000152587891},{"id":"https://openalex.org/keywords/bric-countries","display_name":"BRIC countries","score":0.9620000123977661},{"id":"https://openalex.org/keywords/eastern-europe","display_name":"Eastern Europe","score":0.9229999780654907},{"id":"https://openalex.org/keywords/international-competition","display_name":"international competition","score":0.40799999237060547}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3786233365535736}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-658-07506-4_7","doi":"https://doi.org/10.1007/978-3-658-07506-4_7","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-07506-4_7","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Identit\u00e4tsbasierte Markenf\u00fchrung","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":96,"referenced_works":["https://openalex.org/W27006000","https://openalex.org/W112248274","https://openalex.org/W156783367","https://openalex.org/W195481352","https://openalex.org/W560314167","https://openalex.org/W604184449","https://openalex.org/W635941202","https://openalex.org/W964092618","https://openalex.org/W1488656253","https://openalex.org/W1496173749","https://openalex.org/W1519611242","https://openalex.org/W1556057683","https://openalex.org/W1589786571","https://openalex.org/W1968932337","https://openalex.org/W1973261750","https://openalex.org/W1977479993","https://openalex.org/W1978101081","https://openalex.org/W1979636821","https://openalex.org/W1981113245","https://openalex.org/W1982769585","https://openalex.org/W1989874381","https://openalex.org/W1994363959","https://openalex.org/W1997262323","https://openalex.org/W2012370212","https://openalex.org/W2028183617","https://openalex.org/W2029186003","https://openalex.org/W2042291539","https://openalex.org/W2044170889","https://openalex.org/W2069268920","https://openalex.org/W2075133269","https://openalex.org/W2078509855","https://openalex.org/W2081103141","https://openalex.org/W2081228936","https://openalex.org/W2082192234","https://openalex.org/W2088525149","https://openalex.org/W2089192835","https://openalex.org/W2090552804","https://openalex.org/W2093631762","https://openalex.org/W2097371867","https://openalex.org/W2117013770","https://openalex.org/W2120514099","https://openalex.org/W2125259268","https://openalex.org/W2140621359","https://openalex.org/W2140918013","https://openalex.org/W2146693439","https://openalex.org/W2150995648","https://openalex.org/W2161061362","https://openalex.org/W2161227236","https://openalex.org/W2176948468","https://openalex.org/W2288408067","https://openalex.org/W2288674968","https://openalex.org/W2292895290","https://openalex.org/W2299067047","https://openalex.org/W2314762674","https://openalex.org/W2316966198","https://openalex.org/W2324092470","https://openalex.org/W2330934462","https://openalex.org/W2413498711","https://openalex.org/W2482363518","https://openalex.org/W2482547847","https://openalex.org/W2493474386","https://openalex.org/W2499850533","https://openalex.org/W2502866016","https://openalex.org/W2597497554","https://openalex.org/W2782607685","https://openalex.org/W2796871856","https://openalex.org/W2799205220","https://openalex.org/W2897660095","https://openalex.org/W2902225836","https://openalex.org/W2944977967","https://openalex.org/W3086215831","https://openalex.org/W3107325479","https://openalex.org/W4205964806","https://openalex.org/W4236892731","https://openalex.org/W4240109254","https://openalex.org/W4244364153","https://openalex.org/W4246301527","https://openalex.org/W4246517034","https://openalex.org/W4247616471","https://openalex.org/W4251243483","https://openalex.org/W4253239325","https://openalex.org/W4285719527","https://openalex.org/W4298140396","https://openalex.org/W4380520708","https://openalex.org/W6604641898","https://openalex.org/W6633386562","https://openalex.org/W6762601217","https://openalex.org/W6797683705","https://openalex.org/W6827128540","https://openalex.org/W6831476823","https://openalex.org/W6853263272","https://openalex.org/W6889892366","https://openalex.org/W7019931347","https://openalex.org/W7029242081","https://openalex.org/W7048239096","https://openalex.org/W7073979429"],"related_works":["https://openalex.org/W124340633","https://openalex.org/W2609000036","https://openalex.org/W4253458373","https://openalex.org/W2620191702","https://openalex.org/W108013187","https://openalex.org/W4236037159","https://openalex.org/W2414127676","https://openalex.org/W118870490","https://openalex.org/W7066570816","https://openalex.org/W142198171"],"abstract_inverted_index":null,"counts_by_year":[{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-07-22T00:00:00"}
