{"id":"https://openalex.org/W24577343","doi":null,"title":"Por qu\u00e9 debe reinventar su marketing, se\u00f1or director general (2). Marketing eficaz generado desde y con los clientes","display_name":"Por qu\u00e9 debe reinventar su marketing, se\u00f1or director general (2). Marketing eficaz generado desde y con los clientes","publication_year":2007,"publication_date":"2007-01-01","ids":{"openalex":"https://openalex.org/W24577343","mag":"24577343"},"language":"es","primary_location":{"id":"mag:24577343","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/articulo?codigo=4474578","pdf_url":null,"source":{"id":"https://openalex.org/S4306502555","display_name":"Anuncios: Semanario de publicidad y marketing","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Anuncios: Semanario de publicidad y marketing","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5071865419","display_name":"Josep Alet Vilagin\u00e9s","orcid":"https://orcid.org/0000-0002-0854-3750","observed_orcids":["https://orcid.org/0000-0002-0854-3750"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Josep Alet Vilagin\u00e9s","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-0854-3750","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5071865419"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0066628,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":"1191","first_page":"28","last_page":"29"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9667999744415283,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9667999744415283,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.03020000085234642,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.0010000000474974513,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-participation","display_name":"customer participation","score":0.5720000267028809},{"id":"https://openalex.org/keywords/co-creation","display_name":"co-creation","score":0.6330000162124634},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.859000027179718},{"id":"https://openalex.org/keywords/product-design","display_name":"product design","score":0.7699999809265137},{"id":"https://openalex.org/keywords/advertising-creation","display_name":"advertising creation","score":0.6769999861717224},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.7480000257492065},{"id":"https://openalex.org/keywords/web-2-0","display_name":"Web 2.0","score":0.9850000143051147},{"id":"https://openalex.org/keywords/marketing-innovation","display_name":"marketing innovation","score":0.5080000162124634},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.43799999356269836}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.42078205943107605},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3992595672607422},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.35971441864967346},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.20815661549568176}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:24577343","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/articulo?codigo=4474578","pdf_url":null,"source":{"id":"https://openalex.org/S4306502555","display_name":"Anuncios: Semanario de publicidad y marketing","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Anuncios: Semanario de publicidad y marketing","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W168028273","https://openalex.org/W2337762837","https://openalex.org/W7132864321","https://openalex.org/W1028360577","https://openalex.org/W7132868904","https://openalex.org/W145875096","https://openalex.org/W162564109","https://openalex.org/W2091562452","https://openalex.org/W2595114246","https://openalex.org/W7048845698"],"abstract_inverted_index":{"La":[0],"participaci\u00f3n":[1],"de":[2,8,11,15,44,46,53,59,74,77],"los":[3,47,62],"consumidores":[4,48],"en":[5,25,50,56,70,81],"la":[6,9,26,37,57,71],"creaci\u00f3n":[7,58],"imagen":[10],"una":[12],"marca":[13],"o":[14],"un":[16,19],"producto":[17],"es":[18],"factor":[20],"cada":[21],"vez":[22],"m\u00e1s":[23],"significativo":[24],"comunicaci\u00f3n":[27],"comercial.":[28],"Al":[29],"boca-oreja":[30],"tradicional,":[31],"amplificado":[32],"hasta":[33],"l\u00edmites":[34],"insospechados":[35],"por":[36],"web":[38],"2.0,":[39],"se":[40],"unen":[41],"las":[42],"iniciativas":[43],"involucraci\u00f3n":[45],"tanto":[49],"el":[51,82],"dise\u00f1o":[52],"productos":[54],"como":[55],"publicidad":[60],"para":[61],"mismos.":[63],"De":[64],"todo":[65],"ello":[66],"habla":[67],"Josep":[68],"Alet":[69],"segunda":[72],"entrega":[73],"su":[75],"serie":[76],"art\u00edculos":[78],"sobre":[79],"cambios":[80],"marketing":[83]},"counts_by_year":[],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2016-06-24T00:00:00"}
