{"id":"https://openalex.org/W2443570146","doi":null,"title":"Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates","display_name":"Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates","publication_year":2008,"publication_date":"2008-01-01","ids":{"openalex":"https://openalex.org/W2443570146","mag":"2443570146"},"language":"en","primary_location":{"id":"mag:2443570146","doi":null,"is_oa":false,"landing_page_url":"https://www.acrwebsite.org/volumes/v35/naacr_vol35_115.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2764631557","display_name":"ACR North American Advances","issn_l":"0098-9258","issn":["0098-9258"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","poland-20"],"host_organization":"https://openalex.org/P4322616895","host_organization_name":"Sheridan Books","host_organization_lineage":["https://openalex.org/P4322616895"],"host_organization_lineage_names":["Sheridan Books"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"ACR North American Advances","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5069467118","display_name":"Douglas R. Ewing","orcid":"https://orcid.org/0000-0002-6591-8870","observed_orcids":["https://orcid.org/0000-0002-6591-8870"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Douglas R. Ewing","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-6591-8870","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5077731989","display_name":"Chris T. Allen","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Chris T. Allen","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5077594118","display_name":"Frank R. Kardes","orcid":"https://orcid.org/0000-0002-5000-8065","observed_orcids":["https://orcid.org/0000-0002-5000-8065"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Frank R. Kardes","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-5000-8065","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":96},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9750999808311462,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9750999808311462,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.009399999864399433,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.007300000172108412,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.9200000166893005},{"id":"https://openalex.org/keywords/implicit-attitudes","display_name":"implicit attitudes","score":0.593999981880188},{"id":"https://openalex.org/keywords/explicit-attitudes","display_name":"explicit attitudes","score":0.9959999918937683},{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":0.625}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5441209077835083},{"id":"https://openalex.org/C45262634","wikidata":"https://www.wikidata.org/wiki/Q5159291","display_name":"Conditioning","level":2,"score":0.5021095275878906},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4870069622993469},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4408947229385376},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.11196565628051758},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.04741308093070984}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2443570146","doi":null,"is_oa":false,"landing_page_url":"https://www.acrwebsite.org/volumes/v35/naacr_vol35_115.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2764631557","display_name":"ACR North American Advances","issn_l":"0098-9258","issn":["0098-9258"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","poland-20"],"host_organization":"https://openalex.org/P4322616895","host_organization_name":"Sheridan Books","host_organization_lineage":["https://openalex.org/P4322616895"],"host_organization_lineage_names":["Sheridan Books"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"ACR North American Advances","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W1964924375","https://openalex.org/W1974350996","https://openalex.org/W1998043162","https://openalex.org/W2007286834","https://openalex.org/W2010545762","https://openalex.org/W2065273736","https://openalex.org/W2086708496","https://openalex.org/W2094464721","https://openalex.org/W2099291982","https://openalex.org/W2100879285","https://openalex.org/W2113067026","https://openalex.org/W2116615923","https://openalex.org/W2140534852","https://openalex.org/W2165328155","https://openalex.org/W2325653288"],"related_works":["https://openalex.org/W2462464374","https://openalex.org/W2472009704","https://openalex.org/W2790213595","https://openalex.org/W2411826619","https://openalex.org/W2419452541","https://openalex.org/W2414874157","https://openalex.org/W2416326973","https://openalex.org/W2411493870","https://openalex.org/W16936515","https://openalex.org/W2969776067"],"abstract_inverted_index":null,"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}