{"id":"https://openalex.org/W2434857166","doi":null,"title":"The Halal brand personality and its effect on purchase intention","display_name":"The Halal brand personality and its effect on purchase intention","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W2434857166","mag":"2434857166"},"language":"en","primary_location":{"id":"mag:2434857166","doi":null,"is_oa":false,"landing_page_url":"http://journal-archieves34.webs.com/481-491.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5080218533","display_name":"Mahdi Borzooei","orcid":"https://orcid.org/0000-0003-3341-2784","observed_orcids":["https://orcid.org/0000-0003-3341-2784"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mahdi Borzooei","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-3341-2784","affiliations":[]},{"author_position":"last","author":{"id":null,"display_name":"Maryam M. Asgari","orcid":"https://orcid.org/0000-0003-1582-3475","observed_orcids":["https://orcid.org/0000-0003-1582-3475"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Maryam M. Asgari","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-1582-3475","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":7.3389,"has_fulltext":false,"cited_by_count":94,"citation_normalized_percentile":{"value":0.96585882,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":100},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12651","display_name":"Halal products and consumer behavior","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12651","display_name":"Halal products and consumer behavior","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11365","display_name":"Islamic Finance and Banking Studies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/halal","display_name":"halal","score":0.7099999785423279},{"id":"https://openalex.org/keywords/brand-personality","display_name":"brand personality","score":0.996999979019165},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.8029999732971191},{"id":"https://openalex.org/keywords/brand-trust","display_name":"brand trust","score":0.9980000257492065},{"id":"https://openalex.org/keywords/religious-commitment","display_name":"religious commitment","score":0.996999979019165},{"id":"https://openalex.org/keywords/moderating-effect","display_name":"moderating effect","score":0.6980000138282776},{"id":"https://openalex.org/keywords/halal-marketing","display_name":"halal marketing","score":0.5899999737739563},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.46700000762939453}],"concepts":[{"id":"https://openalex.org/C93225998","wikidata":"https://www.wikidata.org/wiki/Q1941972","display_name":"Moderation","level":2,"score":0.7153136730194092},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7022700905799866},{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.5816525816917419},{"id":"https://openalex.org/C187288502","wikidata":"https://www.wikidata.org/wiki/Q641118","display_name":"Personality","level":2,"score":0.5491332411766052},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5476251840591431},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5441923141479492},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.5128953456878662},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.4668973386287689},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.4491892457008362},{"id":"https://openalex.org/C2777880217","wikidata":"https://www.wikidata.org/wiki/Q4674282","display_name":"Acknowledgement","level":2,"score":0.44833168387413025},{"id":"https://openalex.org/C2778757428","wikidata":"https://www.wikidata.org/wiki/Q1250464","display_name":"Realm","level":2,"score":0.4217208921909332},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.21284013986587524},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.09440290927886963},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.08908390998840332},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2434857166","doi":null,"is_oa":false,"landing_page_url":"http://journal-archieves34.webs.com/481-491.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":48,"referenced_works":["https://openalex.org/W33551748","https://openalex.org/W112336272","https://openalex.org/W136699748","https://openalex.org/W186204833","https://openalex.org/W250055831","https://openalex.org/W612741009","https://openalex.org/W612937471","https://openalex.org/W640928438","https://openalex.org/W1467477393","https://openalex.org/W1482684370","https://openalex.org/W1498462939","https://openalex.org/W1532130918","https://openalex.org/W1536009362","https://openalex.org/W1552724437","https://openalex.org/W1964784826","https://openalex.org/W1967056408","https://openalex.org/W1968111271","https://openalex.org/W1969109006","https://openalex.org/W1977468519","https://openalex.org/W1979689825","https://openalex.org/W1983293557","https://openalex.org/W1983912021","https://openalex.org/W2003477186","https://openalex.org/W2031179765","https://openalex.org/W2031541840","https://openalex.org/W2044343046","https://openalex.org/W2072362280","https://openalex.org/W2074829934","https://openalex.org/W2081094693","https://openalex.org/W2090389919","https://openalex.org/W2090849702","https://openalex.org/W2094439016","https://openalex.org/W2122063545","https://openalex.org/W2143657006","https://openalex.org/W2144345633","https://openalex.org/W2145000569","https://openalex.org/W2153839844","https://openalex.org/W2162928154","https://openalex.org/W2163541760","https://openalex.org/W2168534662","https://openalex.org/W2189090522","https://openalex.org/W2334626268","https://openalex.org/W2335665731","https://openalex.org/W2367782318","https://openalex.org/W2442691485","https://openalex.org/W2561420222","https://openalex.org/W2587569662","https://openalex.org/W3121590070"],"related_works":["https://openalex.org/W2558543421","https://openalex.org/W2950206358","https://openalex.org/W2268551610","https://openalex.org/W2787807722","https://openalex.org/W3028208854","https://openalex.org/W4224221739","https://openalex.org/W2613196957","https://openalex.org/W1537220851","https://openalex.org/W7204031057","https://openalex.org/W4389319811"],"abstract_inverted_index":{"Halal":[0,31,110,115,134,148],"is":[1,9,23,54,160],"not":[2],"just":[3],"a":[4,26,57,113,126,161],"purely":[5],"religious":[6,47],"issue;":[7],"it":[8],"also":[10,150],"in":[11,104,108,129,135,140],"the":[12,30,73,78,86,97,109,136,141,145],"realm":[13],"of":[14,20,85,92,138,147],"business":[15,142],"and":[16,34,42,51,102,124,149,169],"trade.":[17],"The":[18,89],"purpose":[19],"this":[21,93,130,159],"study":[22,94,163],"to":[24,28,65,96,119,152,164],"propose":[25,165],"model":[27,70],"determine":[29],"brand":[32,40,116,167,170],"personality":[33,168],"then":[35],"examine":[36],"its":[37],"effect":[38],"on":[39,72,172],"trust":[41,171],"purchase":[43],"intention.":[44],"In":[45,76],"particular,":[46],"commitment":[48],"with":[49],"intra-personal":[50],"inter-personal":[52],"dimensions":[53],"presented":[55],"as":[56],"moderator":[58],"variable.":[59],"A":[60],"literature":[61],"review":[62],"was":[63],"conducted":[64],"select":[66],"an":[67],"appropriate":[68],"theoretical":[69],"based":[71],"recognized":[74],"variables.":[75],"addition,":[77],"paper":[79],"provides":[80],"insight":[81],"into":[82],"each":[83],"variable":[84],"proposed":[87],"model.":[88],"practical":[90],"implication":[91],"extends":[95],"new":[98],"window":[99],"for":[100],"marketers":[101],"businesses":[103],"different":[105],"countries":[106],"involved":[107],"business.":[111],"Establishing":[112],"strong":[114],"assists":[117],"corporations":[118],"achieve":[120],"worldwide":[121],"acknowledgement,":[122],"credibility,":[123],"be":[125],"major":[127],"player":[128],"lucrative":[131],"market.":[132],"Shaping":[133],"lens":[137],"branding":[139],"environment":[143],"enhances":[144],"image":[146],"leads":[151],"more":[153],"recognition":[154],"among":[155],"nonMuslims":[156],"consumers.":[157],"Finally,":[158],"pioneer":[162],"implementing":[166],"Halal.":[173]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":10},{"year":2022,"cited_by_count":12},{"year":2021,"cited_by_count":17},{"year":2020,"cited_by_count":9},{"year":2019,"cited_by_count":17},{"year":2018,"cited_by_count":8},{"year":2017,"cited_by_count":6},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":6},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":1}],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2016-06-24T00:00:00"}
