{"id":"https://openalex.org/W2431665564","doi":"https://doi.org/10.33362/visao.v1i1.57","title":"A IMPORT\u00c2NCIA DA IMPLANTA\u00c7\u00c3O DO PLANEJAMENTO ESTRAT\u00c9GICO NAS PEQUENAS EMPRESAS PRESTADORAS DE SERVI\u00c7OS","display_name":"A IMPORT\u00c2NCIA DA IMPLANTA\u00c7\u00c3O DO PLANEJAMENTO ESTRAT\u00c9GICO NAS PEQUENAS EMPRESAS PRESTADORAS DE SERVI\u00c7OS","publication_year":2012,"publication_date":"2012-09-04","ids":{"openalex":"https://openalex.org/W2431665564","doi":"https://doi.org/10.33362/visao.v1i1.57","mag":"2431665564"},"language":"pt","primary_location":{"id":"pmh:oai:doaj.org/article:be0672fc56134c57913589fde481f423","doi":"https://doi.org/10.33362/visao.v1i1.57","is_oa":false,"landing_page_url":"https://doaj.org/article/be0672fc56134c57913589fde481f423","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Vis\u00e3o, Vol 1, Iss 1, Pp 76-87 (2012)","raw_type":"article"},"volume":null,"type":"article","indexed_in":["doaj"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5075492132","display_name":"Andr\u00e9a Simone Machiavelli Pontes","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210159009","display_name":"University Alto Vale do Rio do Peixe","ror":"https://ror.org/05b5kg436","country_code":"BR","type":"education","lineage":["https://openalex.org/I4210159009"]}],"countries":["BR"],"is_corresponding":true,"raw_author_name":"Andr\u00e9a Simone Machiavelli Pontes","raw_affiliation_strings":["Uniarp, Ca\u00e7ador, SC"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Uniarp, Ca\u00e7ador, SC","institution_ids":["https://openalex.org/I4210159009"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5075492132"],"corresponding_institution_ids":["https://openalex.org/I4210159009"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.50916948,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"1","issue":"1","first_page":"76","last_page":"87"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13137","display_name":"Strategic Planning and Analysis","score":0.9872999787330627,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13137","display_name":"Strategic Planning and Analysis","score":0.9872999787330627,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12815","display_name":"Management and Organizational Practices","score":0.0071000000461936,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.0032999999821186066,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/strategic-planning","display_name":"strategic planning","score":0.9990000128746033},{"id":"https://openalex.org/keywords/small-business","display_name":"small business","score":0.8320000171661377},{"id":"https://openalex.org/keywords/service-providers","display_name":"service providers","score":0.7490000128746033},{"id":"https://openalex.org/keywords/small-business-management","display_name":"small business management","score":0.7319999933242798},{"id":"https://openalex.org/keywords/organizational-culture","display_name":"organizational culture","score":0.45899999141693115},{"id":"https://openalex.org/keywords/organizational-climate","display_name":"organizational climate","score":0.8119999766349792},{"id":"https://openalex.org/keywords/market-competition","display_name":"market competition","score":0.7310000061988831},{"id":"https://openalex.org/keywords/brazilian-economy","display_name":"Brazilian economy","score":0.5009999871253967}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5800419449806213},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.5716648101806641},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.5456554889678955},{"id":"https://openalex.org/C549774020","wikidata":"https://www.wikidata.org/wiki/Q851147","display_name":"Welfare economics","level":1,"score":0.48290276527404785},{"id":"https://openalex.org/C2777352838","wikidata":"https://www.wikidata.org/wiki/Q5419420","display_name":"Excellence","level":2,"score":0.4398554265499115},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.328158438205719},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.23140451312065125},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.13499605655670166},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:doaj.org/article:be0672fc56134c57913589fde481f423","doi":"https://doi.org/10.33362/visao.v1i1.57","is_oa":false,"landing_page_url":"https://doaj.org/article/be0672fc56134c57913589fde481f423","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Vis\u00e3o, Vol 1, Iss 1, Pp 76-87 (2012)","raw_type":"article"},{"id":"mag:2431665564","doi":"https://doi.org/10.33362/visao.v1i1.57","is_oa":false,"landing_page_url":"https://periodicos.uniarp.edu.br/index.php/visao/article/download/57/80","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Decent work and economic growth","score":0.833299994468689,"id":"https://metadata.un.org/sdg/8"},{"display_name":"Industry, innovation and infrastructure","score":0.5378999710083008,"id":"https://metadata.un.org/sdg/9"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1639687537","https://openalex.org/W2947649234","https://openalex.org/W7164423872","https://openalex.org/W7220415553","https://openalex.org/W2916271312","https://openalex.org/W7215630768","https://openalex.org/W2888699445","https://openalex.org/W4389085506","https://openalex.org/W4410140982","https://openalex.org/W2979288108"],"abstract_inverted_index":{"As":[0],"pequenas":[1,102,123],"empresas":[2,30,103,124],"prestadoras":[3,104],"de":[4,36,51,82,105,110,117],"servi\u00e7o":[5],"t\u00eam":[6],"desempenhado":[7],"cada":[8,44],"vez":[9,45],"mais":[10,46],"um":[11,75,115],"papel":[12],"important\u00edssimo":[13],"para":[14],"o":[15],"crescimento":[16],"da":[17,96],"economia":[18],"brasileira.":[19],"Respons\u00e1veis":[20],"por":[21],"grande":[22],"parte":[23],"do":[24,88,98,201],"PIB":[25],"(Produto":[26],"Interno":[27],"Bruto),":[28],"estas":[29],"se":[31],"deparam":[32],"com":[33],"novas":[34],"situa\u00e7\u00f5es":[35],"mercado":[37],"como":[38,114],"concorr\u00eancia,":[39],"excel\u00eancia":[40],"na":[41],"qualidade,":[42],"clientes":[43],"exigentes":[47],"e":[48,56,60,80,125],"conhecedores,":[49],"necessidade":[50],"abrang\u00eancia":[52],"no":[53],"mercado,":[54],"cultura":[55],"clima":[57],"organizacional,":[58],"fornecedores":[59],"outras":[61],"tantas":[62],"vari\u00e1veis":[63],"muitas":[64],"vezes":[65],"nem":[66],"conhecidas":[67],"pelos":[68],"seus":[69],"administradores.":[70],"Este":[71],"artigo":[72],"visa":[73],"realizar":[74],"estudo":[76],"bibliogr\u00e1fico":[77],"levantando":[78],"ideias":[79],"discuss\u00f5es":[81],"diversos":[83],"autores":[84],"quanto":[85],"ao":[86],"tema":[87],"planejamento":[89,99],"estrat\u00e9gico,":[90,122],"trazendo":[91],"\u00e0":[92],"tona":[93],"a":[94,108,202],"import\u00e2ncia":[95],"utiliza\u00e7\u00e3o":[97],"estrat\u00e9gico":[100],"nas":[101],"servi\u00e7os,":[106],"comprovando":[107],"possibilidade":[109],"implementa\u00e7\u00e3o":[111],"desta":[112],"ferramenta":[113],"modelo":[116],"gest\u00e3o":[118],"eficaz.\\n":[119],"Palavras-Chave:":[120],"Planejamento":[121],"servi\u00e7os.\\n":[126],"\\n":[127],"\\nABSTRACT\\n":[128],"The":[129],"small":[130,227,246],"service":[131,228],"provider":[132,229],"companies":[133,158],"have":[134],"played":[135],"an":[136,239],"increasingly":[137,171],"important":[138],"role":[139],"in":[140,167,226],"the":[141,144,152,178,213,220,232],"growth":[142],"of":[143,151,209,215,222,234],"Brazilian":[145],"Economy.":[146],"Responsible":[147],"for":[148],"big":[149],"part":[150],"GDP":[153],"(Gross":[154],"Domestic":[155],"Product),":[156],"these":[157],"face":[159],"new":[160],"market":[161],"situations":[162],"such":[163],"as":[164,238],"competition,":[165],"excellence":[166],"quality,":[168],"customers":[169],"getting":[170],"demanding":[172],"and":[173,181,185,207,248],"knowledgeable,":[174],"need":[175],"to":[176,200],"reach":[177],"market,":[179],"culture":[180],"organizational":[182],"climate,":[183],"suppliers":[184],"many":[186],"other":[187],"variables":[188],"which":[189],"are":[190],"often":[191],"not":[192],"known":[193],"by":[194],"its":[195],"administrators.":[196],"This":[197],"article":[198],"aims":[199],"bibliographic":[203],"study":[204],"raising":[205],"ideas":[206],"discussions":[208],"various":[210],"authors":[211],"on":[212],"subject":[214],"strategic":[216,224,244],"planning,":[217,245],"bringing":[218],"out":[219],"importance":[221],"using":[223],"planning":[225],"companies,":[230],"proving":[231],"possibility":[233],"implementing":[235],"this":[236],"tool":[237],"effective":[240],"management":[241],"model.\\n":[242],"Keywords:":[243],"business":[247],"services.":[249]},"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}