{"id":"https://openalex.org/W242574011","doi":null,"title":"Consumer Attitudinal Insights about Social Media Advertising: A South Asian Perspective","display_name":"Consumer Attitudinal Insights about Social Media Advertising: A South Asian Perspective","publication_year":2012,"publication_date":"2012-09-01","ids":{"openalex":"https://openalex.org/W242574011","mag":"242574011"},"language":"en","primary_location":{"id":"pmh:oai:RePEc:rej:journl:v:15:y:2012:i:45:p:265-288","doi":null,"is_oa":false,"landing_page_url":"http://www.rejournal.eu/sites/rejournal.versatech.ro/files/articole/2012-09-01/2014/young20imran.pdf","pdf_url":"http://www.rejournal.eu/sites/rejournal.versatech.ro/files/articole/2012-09-01/2014/young20imran.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://www.rejournal.eu/sites/rejournal.versatech.ro/files/articole/2012-09-01/2014/young20imran.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102976184","display_name":"Imran Anwar Mir","orcid":"https://orcid.org/0000-0002-4373-6419","observed_orcids":["https://orcid.org/0000-0002-4373-6419"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Imran Anwar Mir","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-4373-6419","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5102976184"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":13.5485,"has_fulltext":false,"cited_by_count":75,"citation_normalized_percentile":{"value":0.98190184,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"15","issue":"45","first_page":"265","last_page":"288"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0013000000035390258,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0010999999940395355,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-advertising","display_name":"social media advertising","score":0.972000002861023},{"id":"https://openalex.org/keywords/consumer-attitudes","display_name":"consumer attitudes","score":0.9810000061988831},{"id":"https://openalex.org/keywords/consumer-beliefs","display_name":"consumer beliefs","score":0.5950000286102295},{"id":"https://openalex.org/keywords/online-shopping-behavior","display_name":"online shopping behavior","score":0.878000020980835},{"id":"https://openalex.org/keywords/collectivist-culture","display_name":"collectivist culture","score":0.8220000267028809},{"id":"https://openalex.org/keywords/south-asia","display_name":"South Asia","score":0.8220000267028809},{"id":"https://openalex.org/keywords/pakistan","display_name":"Pakistan","score":0.6930000185966492},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.8600000143051147}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7845056653022766},{"id":"https://openalex.org/C96420161","wikidata":"https://www.wikidata.org/wiki/Q237789","display_name":"Collectivism","level":3,"score":0.7324066162109375},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6877424120903015},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.546619713306427},{"id":"https://openalex.org/C158016649","wikidata":"https://www.wikidata.org/wiki/Q161726","display_name":"Multinational corporation","level":2,"score":0.5141847133636475},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.49426794052124023},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.43734776973724365},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3807094991207123},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.23207569122314453},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.1729849874973297},{"id":"https://openalex.org/C17022365","wikidata":"https://www.wikidata.org/wiki/Q171995","display_name":"Individualism","level":2,"score":0.07500949501991272},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:RePEc:rej:journl:v:15:y:2012:i:45:p:265-288","doi":null,"is_oa":false,"landing_page_url":"http://www.rejournal.eu/sites/rejournal.versatech.ro/files/articole/2012-09-01/2014/young20imran.pdf","pdf_url":"http://www.rejournal.eu/sites/rejournal.versatech.ro/files/articole/2012-09-01/2014/young20imran.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.945.8149","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.945.8149","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.rejournal.eu/sites/rejournal.versatech.ro/files/articole/2012-09-01/2014/young20imran.pdf","raw_type":"text"},{"id":"mag:242574011","doi":null,"is_oa":true,"landing_page_url":"http://www.rejournal.eu/sites/rejournal.versatech.ro/files/articole/2012-09-01/2014/young20imran.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2764869264","display_name":"The Romanian Economic Journal","issn_l":"1454-4296","issn":["1454-4296","2286-2056"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","doaj","erih-plus"],"host_organization":"https://openalex.org/P4310314635","host_organization_name":"Editura ASE","host_organization_lineage":["https://openalex.org/P4310314635"],"host_organization_lineage_names":["Editura ASE"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"The Romanian Economic Journal","raw_type":null}],"best_oa_location":{"id":"mag:242574011","doi":null,"is_oa":true,"landing_page_url":"http://www.rejournal.eu/sites/rejournal.versatech.ro/files/articole/2012-09-01/2014/young20imran.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2764869264","display_name":"The Romanian Economic Journal","issn_l":"1454-4296","issn":["1454-4296","2286-2056"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","doaj","erih-plus"],"host_organization":"https://openalex.org/P4310314635","host_organization_name":"Editura ASE","host_organization_lineage":["https://openalex.org/P4310314635"],"host_organization_lineage_names":["Editura ASE"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"The Romanian Economic Journal","raw_type":null},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":36,"referenced_works":["https://openalex.org/W184347094","https://openalex.org/W618070703","https://openalex.org/W779428347","https://openalex.org/W1493011977","https://openalex.org/W1526482065","https://openalex.org/W1563455555","https://openalex.org/W1567166120","https://openalex.org/W1575645812","https://openalex.org/W1729409238","https://openalex.org/W1777514908","https://openalex.org/W1836311887","https://openalex.org/W1983379355","https://openalex.org/W1992193527","https://openalex.org/W2003110226","https://openalex.org/W2018201949","https://openalex.org/W2036389121","https://openalex.org/W2037148213","https://openalex.org/W2043985024","https://openalex.org/W2057237814","https://openalex.org/W2063271080","https://openalex.org/W2095203728","https://openalex.org/W2105929975","https://openalex.org/W2121001699","https://openalex.org/W2132561625","https://openalex.org/W2134368355","https://openalex.org/W2155225996","https://openalex.org/W2160460894","https://openalex.org/W2284978922","https://openalex.org/W2312032554","https://openalex.org/W2314129733","https://openalex.org/W2336965899","https://openalex.org/W2418819708","https://openalex.org/W2419224225","https://openalex.org/W2505118255","https://openalex.org/W2567321936","https://openalex.org/W3044336322"],"related_works":["https://openalex.org/W7099815132","https://openalex.org/W2172941168","https://openalex.org/W7115198224","https://openalex.org/W7217411438","https://openalex.org/W2913494087","https://openalex.org/W3112209689","https://openalex.org/W4387337426","https://openalex.org/W7154834587","https://openalex.org/W4399645632","https://openalex.org/W4319067796"],"abstract_inverted_index":{"Current":[0],"study":[1,53,132],"aims":[2],"to":[3,141],"indentify":[4],"the":[5,28,48,51,130,136],"underlying":[6],"belief":[7],"dimensions":[8,85],"that":[9,106],"influence":[10,29,114],"consumer":[11,76,95],"attitudes":[12,33,96,108],"toward":[13,34,97,109],"social":[14,35,79,98,110,148],"media":[15,36,80,99,111,149],"advertising":[16,37,100,112],"in":[17,101,120,156],"a":[18],"collectivistic":[19],"cultural":[20],"context":[21],"of":[22,30,50,69,75,94,129],"South":[23,157],"Asia.":[24,158],"It":[25],"also":[26],"examines":[27],"consumers\u2019":[31,115],"favorable":[32,107],"on":[38],"their":[39,124,143],"ad":[40,116],"clicking":[41,117],"and":[42,88,145],"online":[43,125],"buying":[44,126],"behaviors.":[45],"To":[46],"meet":[47],"objectives":[49],"current":[52,131],"data":[54],"was":[55],"collected":[56],"from":[57],"randomly":[58],"chosen":[59],"university":[60],"students":[61],"(n=210)":[62],"using":[63],"survey":[64],"at":[65],"Islamabad":[66],"capital":[67],"city":[68],"Pakistan.":[70,102],"Results":[71],"reveal":[72,105],"four":[73],"factors":[74],"beliefs":[77],"about":[78],"advertising.":[81],"However,":[82],"only":[83],"two":[84],"i.e.":[86],"information":[87],"economy":[89],"are":[90,133],"statistically":[91],"significant":[92],"predictors":[93],"Furthermore,":[103],"results":[104],"significantly":[113],"behavior,":[118],"which":[119,139],"turn":[121],"positively":[122],"affects":[123],"behavior.":[127],"Findings":[128],"useful":[134],"for":[135],"multinational":[137],"companies":[138],"intend":[140],"advertise":[142],"products":[144],"services":[146],"through":[147,152],"channels":[150],"(e.g.":[151],"FaceBook,":[153],"LinkedIn":[154],"etc.)":[155]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":8},{"year":2021,"cited_by_count":14},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":8},{"year":2017,"cited_by_count":6},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":11},{"year":2014,"cited_by_count":4},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2016-06-24T00:00:00"}
