{"id":"https://openalex.org/W2425105600","doi":"https://doi.org/10.1080/02650487.1983.11104975","title":"Towards a Praxiology of Advertising","display_name":"Towards a Praxiology of Advertising","publication_year":1983,"publication_date":"1983-07-01","ids":{"openalex":"https://openalex.org/W2425105600","doi":"https://doi.org/10.1080/02650487.1983.11104975","mag":"2425105600"},"language":"en","primary_location":{"id":"doi:10.1080/02650487.1983.11104975","doi":"https://doi.org/10.1080/02650487.1983.11104975","is_oa":false,"landing_page_url":"https://doi.org/10.1080/02650487.1983.11104975","pdf_url":null,"source":{"id":"https://openalex.org/S19358283","display_name":"International Journal of Advertising","issn_l":"0265-0487","issn":["0265-0487","1759-3948"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advertising","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5042424167","display_name":"Keith Crosier","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I181647926","display_name":"University of Strathclyde","ror":"https://ror.org/00n3w3b69","country_code":"GB","type":"education","lineage":["https://openalex.org/I181647926"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Keith Crosier","raw_affiliation_strings":[",","Department of Marketing, University of Strathclyde, Glasgow"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":",","institution_ids":[]},{"raw_affiliation_string":"Department of Marketing, University of Strathclyde, Glasgow","institution_ids":["https://openalex.org/I181647926"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5042424167"],"corresponding_institution_ids":["https://openalex.org/I181647926"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.41535433,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"2","issue":"3","first_page":"215","last_page":"232"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9193999767303467,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9193999767303467,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.04470000043511391,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.006500000134110451,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-effects","display_name":"advertising effects","score":0.9649999737739563},{"id":"https://openalex.org/keywords/advertising-theory","display_name":"advertising theory","score":0.6349999904632568},{"id":"https://openalex.org/keywords/information-processing-theory","display_name":"information processing theory","score":0.8840000033378601},{"id":"https://openalex.org/keywords/advertising-response","display_name":"consumer response to advertising","score":0.5329999923706055},{"id":"https://openalex.org/keywords/praxeology","display_name":"praxeology","score":0.6650000214576721}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6196306347846985},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5961043834686279}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/02650487.1983.11104975","doi":"https://doi.org/10.1080/02650487.1983.11104975","is_oa":false,"landing_page_url":"https://doi.org/10.1080/02650487.1983.11104975","pdf_url":null,"source":{"id":"https://openalex.org/S19358283","display_name":"International Journal of Advertising","issn_l":"0265-0487","issn":["0265-0487","1759-3948"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advertising","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":10,"referenced_works":["https://openalex.org/W1504784111","https://openalex.org/W1977950696","https://openalex.org/W1998860838","https://openalex.org/W2322902832","https://openalex.org/W2797530995","https://openalex.org/W4242988121","https://openalex.org/W4253813278","https://openalex.org/W4297081765","https://openalex.org/W4299588845","https://openalex.org/W4300107936"],"related_works":["https://openalex.org/W2942930522","https://openalex.org/W2365258684","https://openalex.org/W2023139937","https://openalex.org/W2089370919","https://openalex.org/W2409552184","https://openalex.org/W4224286390","https://openalex.org/W40266422","https://openalex.org/W574050040","https://openalex.org/W2010833020","https://openalex.org/W2325643402"],"abstract_inverted_index":{"This":[0],"article":[1],"argues":[2],"for":[3],"the":[4,25,44],"need":[5],"to":[6,17],"abandon":[7],"traditional":[8],"models":[9],"of":[10,23,53,56,62],"advertising":[11,63],"effect,":[12],"if":[13],"a":[14,51,57],"theory":[15,42,61],"is":[16,21],"be":[18],"developed":[19],"which":[20],"capable":[22],"fitting":[24],"observable":[26],"reality":[27],"that":[28],"people":[29],"use":[30],"advertisements":[31],"deliberately":[32],"rather":[33],"than":[34],"being":[35],"used":[36],"by":[37],"them.":[38],"Using":[39],"information":[40],"processing":[41],"as":[43],"best":[45],"available":[46],"organizing":[47],"principle,":[48],"it":[49],"proposes":[50],"number":[52],"candidate":[54],"elements":[55],"future,":[58],"fully":[59],"grounded":[60],"effect.":[64]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":2},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}