{"id":"https://openalex.org/W2417027675","doi":null,"title":"Promotion in a Static Market","display_name":"Promotion in a Static Market","publication_year":1981,"publication_date":"1981-01-01","ids":{"openalex":"https://openalex.org/W2417027675","mag":"2417027675"},"language":"en","primary_location":{"id":"mag:2417027675","doi":null,"is_oa":false,"landing_page_url":"https://www.acrwebsite.org/volumes/9249/volumes/v08/NA-08","pdf_url":null,"source":{"id":"https://openalex.org/S2764631557","display_name":"ACR North American Advances","issn_l":"0098-9258","issn":["0098-9258"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","poland-20"],"host_organization":"https://openalex.org/P4322616895","host_organization_name":"Sheridan Books","host_organization_lineage":["https://openalex.org/P4322616895"],"host_organization_lineage_names":["Sheridan Books"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"ACR North American Advances","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5003338788","display_name":"John A. Howard","orcid":"https://orcid.org/0000-0002-5974-5416","observed_orcids":["https://orcid.org/0000-0002-5974-5416"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"John A. Howard","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-5974-5416","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5003338788"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.3963,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.90293296,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.42480000853538513,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.42480000853538513,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.42329999804496765,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11043","display_name":"Merger and Competition Analysis","score":0.01730000041425228,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.8379999995231628},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.4860000014305115}],"concepts":[{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.6769816279411316},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5953124165534973},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.32540541887283325},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0835241973400116},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2417027675","doi":null,"is_oa":false,"landing_page_url":"https://www.acrwebsite.org/volumes/9249/volumes/v08/NA-08","pdf_url":null,"source":{"id":"https://openalex.org/S2764631557","display_name":"ACR North American Advances","issn_l":"0098-9258","issn":["0098-9258"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","poland-20"],"host_organization":"https://openalex.org/P4322616895","host_organization_name":"Sheridan Books","host_organization_lineage":["https://openalex.org/P4322616895"],"host_organization_lineage_names":["Sheridan Books"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"ACR North American Advances","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2425859303","https://openalex.org/W2416443485","https://openalex.org/W2428032328","https://openalex.org/W7130735555","https://openalex.org/W3182928273","https://openalex.org/W4238196352","https://openalex.org/W2461064679","https://openalex.org/W2418944372","https://openalex.org/W2414369605","https://openalex.org/W2482682207"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-11-03T10:50:19.383937","created_date":"2016-06-24T00:00:00"}
