{"id":"https://openalex.org/W2415645819","doi":null,"title":"A Marketing Perspective on Public Policy Options in an Epidemic","display_name":"A Marketing Perspective on Public Policy Options in an Epidemic","publication_year":2008,"publication_date":"2008-01-01","ids":{"openalex":"https://openalex.org/W2415645819","mag":"2415645819"},"language":"en","primary_location":{"id":"mag:2415645819","doi":null,"is_oa":false,"landing_page_url":"http://acrwebsite.org/volumes/14089/la/v2_pdf/LA-02","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043611594","display_name":"Deborah Brown McCabe","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Deborah Brown McCabe","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5074236174","display_name":"Michael J. Howley","orcid":"https://orcid.org/0000-0003-2787-187X","observed_orcids":["https://orcid.org/0000-0003-2787-187X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Michael Howley","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5068814380","display_name":"Felicia N. Morgan","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Felicia N. Morgan","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.40424051,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12041","display_name":"Public Health Policies and Education","score":0.6758000254631042,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},"topics":[{"id":"https://openalex.org/T12041","display_name":"Public Health Policies and Education","score":0.6758000254631042,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T14130","display_name":"Healthcare, Law, Governance, and Management Studies","score":0.08940000087022781,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0640999972820282,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/public-policy","display_name":"public policy","score":0.6179999709129333},{"id":"https://openalex.org/keywords/epidemics","display_name":"epidemics","score":0.6380000114440918},{"id":"https://openalex.org/keywords/marketing-perspective","display_name":"marketing perspective","score":0.7239999771118164},{"id":"https://openalex.org/keywords/pandemic-response","display_name":"pandemic response","score":0.5460000038146973},{"id":"https://openalex.org/keywords/policy-options","display_name":"policy options","score":0.6850000023841858}],"concepts":[{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.687746524810791},{"id":"https://openalex.org/C109986646","wikidata":"https://www.wikidata.org/wiki/Q546113","display_name":"Public policy","level":2,"score":0.47580012679100037},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.40984898805618286},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3712383806705475},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3634756803512573},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3468419909477234},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3266952633857727},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.16114726662635803},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.139802485704422},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2415645819","doi":null,"is_oa":false,"landing_page_url":"http://acrwebsite.org/volumes/14089/la/v2_pdf/LA-02","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":null,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5683000087738037,"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3"}],"sustainable_development_goals_aurora":[{"score":0.5600000023841858,"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W388475614","https://openalex.org/W574068540","https://openalex.org/W2909141709","https://openalex.org/W3193809102","https://openalex.org/W19670745","https://openalex.org/W2793283066","https://openalex.org/W2073677223","https://openalex.org/W2801711327","https://openalex.org/W2803006494","https://openalex.org/W2597271495","https://openalex.org/W629919810","https://openalex.org/W2321715664","https://openalex.org/W2257892776","https://openalex.org/W1600289658","https://openalex.org/W2802853355","https://openalex.org/W2803186711","https://openalex.org/W2799971195","https://openalex.org/W1584702524","https://openalex.org/W1586112980","https://openalex.org/W646785638"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-09-22T06:50:58.402377","created_date":"2025-10-10T00:00:00"}