{"id":"https://openalex.org/W2413643113","doi":"https://doi.org/10.1007/s10551-016-3232-5","title":"The Detrimental Effect of Cause-Related Marketing Parodies","display_name":"The Detrimental Effect of Cause-Related Marketing Parodies","publication_year":2016,"publication_date":"2016-06-08","ids":{"openalex":"https://openalex.org/W2413643113","doi":"https://doi.org/10.1007/s10551-016-3232-5","mag":"2413643113"},"language":"en","primary_location":{"id":"doi:10.1007/s10551-016-3232-5","doi":"https://doi.org/10.1007/s10551-016-3232-5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10551-016-3232-5","pdf_url":null,"source":{"id":"https://openalex.org/S76633192","display_name":"Journal of Business Ethics","issn_l":"0167-4544","issn":["0167-4544","1573-0697"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Ethics","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102761321","display_name":"Ouidade Sabri","orcid":"https://orcid.org/0000-0002-7298-1173","observed_orcids":["https://orcid.org/0000-0002-7298-1173"]},"institutions":[{"id":"https://openalex.org/I4405259155","display_name":"IAE Paris - Sorbonne Business School","ror":"https://ror.org/01v053v88","country_code":"FR","type":"education","lineage":["https://openalex.org/I4405259155"]},{"id":"https://openalex.org/I51101395","display_name":"Universit\u00e9 Paris 1 Panth\u00e9on-Sorbonne","ror":"https://ror.org/002t25c44","country_code":"FR","type":"education","lineage":["https://openalex.org/I51101395"]}],"countries":["FR"],"is_corresponding":true,"raw_author_name":"Ouidade Sabri","raw_affiliation_strings":["Gregor Center of Research, IAE de Paris 1 Panth\u00e9on-Sorbonne, Sorbonne Business School, 21 rue Broca, 75005, Paris, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Gregor Center of Research, IAE de Paris 1 Panth\u00e9on-Sorbonne, Sorbonne Business School, 21 rue Broca, 75005, Paris, France","institution_ids":["https://openalex.org/I4405259155","https://openalex.org/I51101395"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5102761321"],"corresponding_institution_ids":["https://openalex.org/I4405259155","https://openalex.org/I51101395"],"apc_list":{"value":3790,"currency":"USD","value_usd":3790},"apc_paid":null,"fwci":1.3876,"has_fulltext":false,"cited_by_count":24,"citation_normalized_percentile":{"value":0.8863623,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":94,"max":98},"biblio":{"volume":"151","issue":"2","first_page":"517","last_page":"537"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9369999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9369999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.016499999910593033,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.010999999940395355,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cause-related-marketing","display_name":"cause-related marketing","score":1.0},{"id":"https://openalex.org/keywords/consumer-skepticism","display_name":"consumer skepticism","score":0.7139999866485596},{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.7770000100135803},{"id":"https://openalex.org/keywords/backfire-effect","display_name":"backfire effect","score":0.7820000052452087},{"id":"https://openalex.org/keywords/altruistic-motivation","display_name":"altruistic motivation","score":0.49000000953674316},{"id":"https://openalex.org/keywords/consumer-deception","display_name":"consumer deception","score":0.47699999809265137},{"id":"https://openalex.org/keywords/corporate-self-regulation","display_name":"corporate self-regulation","score":0.6119999885559082}],"concepts":[{"id":"https://openalex.org/C18296254","wikidata":"https://www.wikidata.org/wiki/Q1395219","display_name":"Skepticism","level":2,"score":0.6273761987686157},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6094492673873901},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5785079598426819},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5473565459251404},{"id":"https://openalex.org/C7991579","wikidata":"https://www.wikidata.org/wiki/Q17955","display_name":"Criticism","level":2,"score":0.5361124873161316},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.501025915145874},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.470990389585495},{"id":"https://openalex.org/C119232533","wikidata":"https://www.wikidata.org/wiki/Q873451","display_name":"Business ethics","level":2,"score":0.4223478138446808},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3701817989349365},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.22455409169197083},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.14317893981933594},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1007/s10551-016-3232-5","doi":"https://doi.org/10.1007/s10551-016-3232-5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10551-016-3232-5","pdf_url":null,"source":{"id":"https://openalex.org/S76633192","display_name":"Journal of Business Ethics","issn_l":"0167-4544","issn":["0167-4544","1573-0697"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Ethics","raw_type":"journal-article"},{"id":"pmh:oai:HAL:hal-01996369v1","doi":null,"is_oa":false,"landing_page_url":"https://hal.science/hal-01996369","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Business Ethics, 2018, 151 (2), pp.517-537","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:RePEc:kap:jbuset:v:151:y:2018:i:2:d:10.1007_s10551-016-3232-5","doi":null,"is_oa":false,"landing_page_url":"http://link.springer.com/10.1007/s10551-016-3232-5","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":93,"referenced_works":["https://openalex.org/W620882401","https://openalex.org/W1512516983","https://openalex.org/W1529972356","https://openalex.org/W1561981833","https://openalex.org/W1596191526","https://openalex.org/W1603102051","https://openalex.org/W1971440513","https://openalex.org/W1975533434","https://openalex.org/W1978016926","https://openalex.org/W1978529020","https://openalex.org/W1979907230","https://openalex.org/W1983638567","https://openalex.org/W1986426576","https://openalex.org/W1986826909","https://openalex.org/W1990230745","https://openalex.org/W1992446031","https://openalex.org/W2001291111","https://openalex.org/W2009747364","https://openalex.org/W2012133721","https://openalex.org/W2020350127","https://openalex.org/W2028136731","https://openalex.org/W2029276573","https://openalex.org/W2030679396","https://openalex.org/W2035195074","https://openalex.org/W2036781493","https://openalex.org/W2037772681","https://openalex.org/W2037918634","https://openalex.org/W2041045044","https://openalex.org/W2043091333","https://openalex.org/W2046882907","https://openalex.org/W2047768482","https://openalex.org/W2050314830","https://openalex.org/W2053456456","https://openalex.org/W2055584923","https://openalex.org/W2056726912","https://openalex.org/W2057675043","https://openalex.org/W2062301747","https://openalex.org/W2065245475","https://openalex.org/W2066979000","https://openalex.org/W2067353410","https://openalex.org/W2069174689","https://openalex.org/W2069346379","https://openalex.org/W2073021158","https://openalex.org/W2076473748","https://openalex.org/W2077791562","https://openalex.org/W2082134609","https://openalex.org/W2086199986","https://openalex.org/W2089322967","https://openalex.org/W2089828361","https://openalex.org/W2092116307","https://openalex.org/W2092455690","https://openalex.org/W2095241469","https://openalex.org/W2095919362","https://openalex.org/W2097067870","https://openalex.org/W2097110894","https://openalex.org/W2097127901","https://openalex.org/W2102292870","https://openalex.org/W2108180230","https://openalex.org/W2118121684","https://openalex.org/W2119706311","https://openalex.org/W2124784051","https://openalex.org/W2126581536","https://openalex.org/W2132289783","https://openalex.org/W2132492956","https://openalex.org/W2134555518","https://openalex.org/W2136908298","https://openalex.org/W2148473787","https://openalex.org/W2156936111","https://openalex.org/W2161577026","https://openalex.org/W2164680069","https://openalex.org/W2170476802","https://openalex.org/W2172173652","https://openalex.org/W2173184934","https://openalex.org/W2184783040","https://openalex.org/W2300567117","https://openalex.org/W2312232057","https://openalex.org/W2313040831","https://openalex.org/W2326752240","https://openalex.org/W2332694823","https://openalex.org/W2339364093","https://openalex.org/W2518333306","https://openalex.org/W2607322996","https://openalex.org/W2902225836","https://openalex.org/W2905891606","https://openalex.org/W2908714538","https://openalex.org/W3003163338","https://openalex.org/W3123123052","https://openalex.org/W3125653597","https://openalex.org/W4241244867","https://openalex.org/W4242940033","https://openalex.org/W4253196047","https://openalex.org/W4285719527","https://openalex.org/W4298140396"],"related_works":["https://openalex.org/W2551407001","https://openalex.org/W2050314830","https://openalex.org/W2313040831","https://openalex.org/W4241244142","https://openalex.org/W2259283086","https://openalex.org/W4403307988","https://openalex.org/W3092444304","https://openalex.org/W2095241469","https://openalex.org/W2548385059","https://openalex.org/W3005635086"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":2}],"updated_date":"2026-10-25T09:29:13.331239","created_date":"2016-06-24T00:00:00"}