{"id":"https://openalex.org/W2413367252","doi":null,"title":"Influence of Product Attributes on Mobile Phone preference among university students: A Case of Undergraduate students","display_name":"Influence of Product Attributes on Mobile Phone preference among university students: A Case of Undergraduate students","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W2413367252","mag":"2413367252"},"language":"en","primary_location":{"id":"mag:2413367252","doi":null,"is_oa":false,"landing_page_url":"http://www.hrmars.com/admin/pics/1270.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5038286108","display_name":"John M. Malasi","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"John M. Malasi","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5038286108"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":4.5605,"has_fulltext":false,"cited_by_count":22,"citation_normalized_percentile":{"value":0.94697242,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9775000214576721,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9775000214576721,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.00930000003427267,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.003800000064074993,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-attributes","display_name":"product attributes","score":0.984000027179718},{"id":"https://openalex.org/keywords/brand-attributes","display_name":"brand attributes","score":0.8109999895095825},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.7590000033378601},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.8349999785423279},{"id":"https://openalex.org/keywords/mobile-phone-design","display_name":"mobile phone design","score":0.6899999976158142},{"id":"https://openalex.org/keywords/packaging","display_name":"packaging","score":0.8820000290870667},{"id":"https://openalex.org/keywords/product-safety","display_name":"product safety","score":0.45500001311302185},{"id":"https://openalex.org/keywords/consumer-awareness","display_name":"consumer awareness","score":0.5410000085830688},{"id":"https://openalex.org/keywords/mobile-phone-purchase","display_name":"mobile phone purchasing","score":0.5759999752044678}],"concepts":[{"id":"https://openalex.org/C2777421447","wikidata":"https://www.wikidata.org/wiki/Q17517","display_name":"Mobile phone","level":2,"score":0.7863730192184448},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6894254684448242},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.6377695798873901},{"id":"https://openalex.org/C49898467","wikidata":"https://www.wikidata.org/wiki/Q1517706","display_name":"Stratified sampling","level":2,"score":0.626207172870636},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.6237616539001465},{"id":"https://openalex.org/C2778707766","wikidata":"https://www.wikidata.org/wiki/Q202064","display_name":"Phone","level":2,"score":0.5874594449996948},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.48058414459228516},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4677474796772003},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.4215906858444214},{"id":"https://openalex.org/C145420912","wikidata":"https://www.wikidata.org/wiki/Q853077","display_name":"Mathematics education","level":1,"score":0.3337218165397644},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.30665987730026245},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.24439838528633118},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.24042490124702454},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.16820985078811646},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0897289514541626},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2413367252","doi":null,"is_oa":false,"landing_page_url":"http://www.hrmars.com/admin/pics/1270.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":21,"referenced_works":["https://openalex.org/W569620334","https://openalex.org/W1467477393","https://openalex.org/W1483776274","https://openalex.org/W1504784111","https://openalex.org/W1505999675","https://openalex.org/W1512937361","https://openalex.org/W1550372967","https://openalex.org/W1607125416","https://openalex.org/W1984593196","https://openalex.org/W2001515358","https://openalex.org/W2024180819","https://openalex.org/W2032242733","https://openalex.org/W2043941934","https://openalex.org/W2107903732","https://openalex.org/W2120753320","https://openalex.org/W2156284690","https://openalex.org/W2170441676","https://openalex.org/W2306883658","https://openalex.org/W2751998548","https://openalex.org/W2967906907","https://openalex.org/W2972163492"],"related_works":["https://openalex.org/W3208801100","https://openalex.org/W3135053454","https://openalex.org/W7128331060","https://openalex.org/W3191599859","https://openalex.org/W2755794899","https://openalex.org/W7055568947","https://openalex.org/W4283026219","https://openalex.org/W2586981548","https://openalex.org/W2996545038","https://openalex.org/W3046989425"],"abstract_inverted_index":{"This":[0,16,232],"paper":[1,17,233],"examines":[2],"the":[3,24,34,68,71,85,93,103,114,138,145,188,203,212,224,243,256],"influence":[4,33,143,201],"of":[5,30,70,107,154,173,179,187,191,206,211,226],"product":[6,26,139,155],"attributes":[7,29,158,197,218],"on":[8,144,149,181,202],"mobile":[9,31,150,169,207,228,244],"phone":[10,170,229,245],"preference":[11,205],"among":[12],"undergraduate":[13,146],"university":[14],"students.":[15],"presents":[18],"a":[19,199],"study":[20,60,134,193],"that":[21,136,195,235],"explores":[22],"whether":[23],"varied":[25],"or":[27],"brand":[28,157],"phones":[32],"students\u2019":[35,147],"decision":[36,225],"making":[37,223],"and":[38,48,117,123,131,156,168,185],"empirically":[39],"evaluates":[40],"their":[41,79,108,253],"preferences":[42,148],"in":[43,121],"design,":[44],"different":[45],"colour":[46],"themes":[47],"packaging.":[49],"A":[50],"descriptive":[51,126],"research":[52],"design":[53,186],"was":[54,90,111],"used":[55,61,128],"for":[56,92,176],"this":[57,192],"study.":[58,94],"The":[59,73,125,133],"stratified":[62,76],"random":[63],"sampling":[64],"method":[65],"to":[66,78,87,102,219,230,240],"select":[67],"elements":[69],"population.":[72],"students":[74,236],"were":[75,100,119,129,159],"according":[77],"majors.":[80,109],"Every":[81],"third":[82],"student":[83],"from":[84],"majors":[86],"be":[88,220],"studied":[89],"considered":[91,160],"To":[95],"collect":[96],"primary":[97],"data,":[98],"questionnaires":[99],"administered":[101],"respondents":[104,213],"during":[105],"classes":[106],"Data":[110],"analyzed":[112],"using":[113,255],"SPSS":[115],"software":[116],"results":[118],"presented":[120],"figures":[122],"tables.":[124],"statistics":[127],"percentages":[130],"mean.":[132],"indicates":[135,194],"varying":[137],"attributes\u2019":[140],"has":[141],"an":[142],"phones.":[151],"Various":[152],"aspects":[153],"such":[161],"as":[162],"color":[163],"themes,":[164],"visible":[165],"name":[166],"labels,":[167],"with":[171],"variety":[172],"models,":[174],"packaging":[175],"safety,":[177],"degree":[178],"awareness":[180],"safety":[182],"issues,":[183],"look":[184],"phone.":[189,208],"Finding":[190],"these":[196,217],"have":[198],"significant":[200],"student\u2019s":[204],"Although,":[209],"most":[210],"would":[214],"not":[215],"consider":[216],"important":[221],"when":[222],"which":[227,250],"purchase.":[231],"concludes":[234],"are":[237],"at":[238],"position":[239],"differentiate":[241],"between":[242],"offerings":[246],"hence":[247],"they":[248],"decide":[249],"best":[251],"suits":[252],"needs":[254],"attributes.":[257]},"counts_by_year":[{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2013,"cited_by_count":3}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2016-06-24T00:00:00"}