{"id":"https://openalex.org/W2409855992","doi":null,"title":"Consumer Heuristics: the Tradeoff Between Processing Effort and Value in Brand Choice","display_name":"Consumer Heuristics: the Tradeoff Between Processing Effort and Value in Brand Choice","publication_year":1996,"publication_date":"1996-01-01","ids":{"openalex":"https://openalex.org/W2409855992","mag":"2409855992"},"language":"en","primary_location":{"id":"mag:2409855992","doi":null,"is_oa":false,"landing_page_url":"https://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=7967","pdf_url":null,"source":{"id":"https://openalex.org/S2764631557","display_name":"ACR North American Advances","issn_l":"0098-9258","issn":["0098-9258"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","poland-20"],"host_organization":"https://openalex.org/P4322616895","host_organization_name":"Sheridan Books","host_organization_lineage":["https://openalex.org/P4322616895"],"host_organization_lineage_names":["Sheridan Books"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"ACR North American Advances","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5080852804","display_name":"Carter A. Mandrik","orcid":"https://orcid.org/0000-0003-3599-6664","observed_orcids":["https://orcid.org/0000-0003-3599-6664"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Carter A. Mandrik","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-3599-6664","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5080852804"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.8143,"has_fulltext":false,"cited_by_count":23,"citation_normalized_percentile":{"value":0.89211381,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.5313000082969666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.5313000082969666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.3334999978542328,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.09610000252723694,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-choice","display_name":"brand choice","score":0.8640000224113464},{"id":"https://openalex.org/keywords/processing-effort","display_name":"processing effort","score":0.9300000071525574},{"id":"https://openalex.org/keywords/perceived-value","display_name":"perceived value","score":0.875},{"id":"https://openalex.org/keywords/decision-making","display_name":"decision-making","score":0.39399999380111694},{"id":"https://openalex.org/keywords/mental-effort","display_name":"cognitive effort","score":0.41200000047683716}],"concepts":[{"id":"https://openalex.org/C127705205","wikidata":"https://www.wikidata.org/wiki/Q5748245","display_name":"Heuristics","level":2,"score":0.8273705244064331},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.6035309433937073},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5125467777252197},{"id":"https://openalex.org/C2776314989","wikidata":"https://www.wikidata.org/wiki/Q833495","display_name":"Consumer choice","level":2,"score":0.5088930130004883},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.44460880756378174},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4198126494884491},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2981638014316559},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1976424753665924},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.16679108142852783},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.05293077230453491}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2409855992","doi":null,"is_oa":false,"landing_page_url":"https://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=7967","pdf_url":null,"source":{"id":"https://openalex.org/S2764631557","display_name":"ACR North American Advances","issn_l":"0098-9258","issn":["0098-9258"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","poland-20"],"host_organization":"https://openalex.org/P4322616895","host_organization_name":"Sheridan Books","host_organization_lineage":["https://openalex.org/P4322616895"],"host_organization_lineage_names":["Sheridan Books"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"ACR North American Advances","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.4399999976158142}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2946130647","https://openalex.org/W643233153","https://openalex.org/W623298901","https://openalex.org/W2185307062","https://openalex.org/W3039848060","https://openalex.org/W2441918086","https://openalex.org/W2415764794","https://openalex.org/W2423869736","https://openalex.org/W564078411","https://openalex.org/W2414743648"],"abstract_inverted_index":null,"counts_by_year":[{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":2}],"updated_date":"2026-07-28T07:46:37.118299","created_date":"2016-06-24T00:00:00"}
