{"id":"https://openalex.org/W2406573667","doi":"https://doi.org/10.35794/emba.4.1.2016.11846","title":"PENGARUH KUALITAS PRODUK, HARGA, DAN DAYA TARIK IKLAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA SCOOPY PADA PT. DAYA ADICIPTA WISESA","display_name":"PENGARUH KUALITAS PRODUK, HARGA, DAN DAYA TARIK IKLAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA SCOOPY PADA PT. DAYA ADICIPTA WISESA","publication_year":2016,"publication_date":"2016-04-21","ids":{"openalex":"https://openalex.org/W2406573667","doi":"https://doi.org/10.35794/emba.4.1.2016.11846","mag":"2406573667"},"language":"id","primary_location":{"id":"doi:10.35794/emba.4.1.2016.11846","doi":"https://doi.org/10.35794/emba.4.1.2016.11846","is_oa":false,"landing_page_url":"https://doi.org/10.35794/emba.4.1.2016.11846","pdf_url":null,"source":{"id":"https://openalex.org/S4306517099","display_name":"JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI","issn_l":"2303-1174","issn":["2303-1174","2622-6219"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://ejournal.unsrat.ac.id/v3/index.php/emba/article/download/11847/11437","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5014227621","display_name":"Daniel Tampi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I55214057","display_name":"Sam Ratulangi University","ror":"https://ror.org/01cn6ph21","country_code":"ID","type":"education","lineage":["https://openalex.org/I55214057"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Daniel Tampi","raw_affiliation_strings":["Universitas Sam Ratulangi Manado"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Sam Ratulangi Manado","institution_ids":["https://openalex.org/I55214057"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5008183755","display_name":"Agus Supandi Soegoto","orcid":"https://orcid.org/0000-0002-4172-0018","observed_orcids":["https://orcid.org/0000-0002-4172-0018"]},"institutions":[{"id":"https://openalex.org/I55214057","display_name":"Sam Ratulangi University","ror":"https://ror.org/01cn6ph21","country_code":"ID","type":"education","lineage":["https://openalex.org/I55214057"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Agus Supandi Soegoto","raw_affiliation_strings":["Universitas Sam Ratulangi Manado"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Sam Ratulangi Manado","institution_ids":["https://openalex.org/I55214057"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5078420934","display_name":"Jacky S. B. Sumarauw","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I55214057","display_name":"Sam Ratulangi University","ror":"https://ror.org/01cn6ph21","country_code":"ID","type":"education","lineage":["https://openalex.org/I55214057"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Jacky S. B. Sumarauw","raw_affiliation_strings":["Universitas Sam Ratulangi Manado"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Sam Ratulangi Manado","institution_ids":["https://openalex.org/I55214057"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I55214057"],"apc_list":null,"apc_paid":null,"fwci":0.6938,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.83036819,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"4","issue":"1","first_page":"2970","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.9929999709129333},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.9869999885559082},{"id":"https://openalex.org/keywords/advertising-appeals","display_name":"advertising appeals","score":0.777999997138977},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9869999885559082},{"id":"https://openalex.org/keywords/honda-scoopy","display_name":"Honda Scoopy","score":0.9819999933242798},{"id":"https://openalex.org/keywords/motorcycles","display_name":"motorcycles","score":0.7749999761581421},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.796999990940094}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7057301998138428},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.5472346544265747},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.30614691972732544}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.35794/emba.4.1.2016.11846","doi":"https://doi.org/10.35794/emba.4.1.2016.11846","is_oa":false,"landing_page_url":"https://doi.org/10.35794/emba.4.1.2016.11846","pdf_url":null,"source":{"id":"https://openalex.org/S4306517099","display_name":"JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI","issn_l":"2303-1174","issn":["2303-1174","2622-6219"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi","raw_type":"journal-article"},{"id":"doi:10.35794/emba.4.1.2016.11847","doi":"https://doi.org/10.35794/emba.4.1.2016.11847","is_oa":true,"landing_page_url":"https://doi.org/10.35794/emba.4.1.2016.11847","pdf_url":"https://ejournal.unsrat.ac.id/v3/index.php/emba/article/download/11847/11437","source":{"id":"https://openalex.org/S4306517099","display_name":"JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI","issn_l":"2303-1174","issn":["2303-1174","2622-6219"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi","raw_type":"journal-article"},{"id":"mag:2406573667","doi":null,"is_oa":false,"landing_page_url":"https://www.neliti.com/publications/2970/pengaruh-kualitas-produk-harga-dan-daya-tarik-iklan-terhadap-keputusan-pembelian","pdf_url":null,"source":{"id":"https://openalex.org/S4306517099","display_name":"JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI","issn_l":"2303-1174","issn":["2303-1174","2622-6219"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi","raw_type":null}],"best_oa_location":{"id":"doi:10.35794/emba.4.1.2016.11847","doi":"https://doi.org/10.35794/emba.4.1.2016.11847","is_oa":true,"landing_page_url":"https://doi.org/10.35794/emba.4.1.2016.11847","pdf_url":"https://ejournal.unsrat.ac.id/v3/index.php/emba/article/download/11847/11437","source":{"id":"https://openalex.org/S4306517099","display_name":"JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI","issn_l":"2303-1174","issn":["2303-1174","2622-6219"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2406573667.pdf","grobid_xml":"https://content.openalex.org/works/W2406573667.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3005872202","https://openalex.org/W2946476053","https://openalex.org/W2290142468","https://openalex.org/W2614700643","https://openalex.org/W2944341436","https://openalex.org/W3005397179","https://openalex.org/W201589717","https://openalex.org/W68382477","https://openalex.org/W7042391334","https://openalex.org/W7216024706"],"abstract_inverted_index":{"Persaingan":[0],"yang":[1,4,14,17,21,30,57,74,117,125,133,148],"semakin":[2,64,69],"ketat":[3],"ada":[5],"sekarang":[6],"ini":[7,92,121,129],"perusahaan":[8,80],"di":[9],"tuntut":[10],"untuk":[11,94],"menawarkan":[12,72],"produk":[13,26,29,47,56,63,68,73,83],"berkualitas":[15,75],"dan":[16,60,76,100,162,168],"mampu":[18],"mempunyai":[19],"nilai":[20],"lebih,":[22],"sehingga":[23],"berbeda":[24],"dari":[25,41],"persaingan,":[27],"kualitas":[28,42,180],"menjadi":[31],"salah":[32],"satu":[33],"pertimbangan":[34],"konsumen":[35,85,132],"sebelum":[36],"membeli":[37],"suatu":[38,46],"produk.":[39],"Selain":[40,71],"produk,":[43,160,181],"pengaruh":[44,96],"harga":[45,52,62],"juga":[48],"sangat":[49],"penting.":[50],"Jika":[51],"rendah":[53],"maka":[54,66],"permintaan":[55,67],"ditawarkan":[58],"meningkat":[59],"jika":[61],"tinggi":[65],"rendah.":[70],"penetapan":[77],"harga,":[78,182],"kemampuan":[79],"dalam":[81,119],"mengkomunikasikan":[82],"kepada":[84,131],"melalui":[86,89,127],"kegiatan":[87],"promosi":[88],"iklan":[90],"Penelitian":[91],"bertujuan":[93],"mengetahui":[95],"Kualitas":[97,159],"Produk,":[98],"Harga":[99,161],"Daya":[101,112,142,163],"Tarik":[102,164],"Iklan":[103,165],"terhadap":[104,171],"keputusan":[105,172,186],"pembelian":[106,135,173,187],"sepeda":[107,136,174],"motor":[108,137,175],"Honda":[109,138,176],"pada":[110,140],"PT":[111,141],"Adicipta":[113,143],"Wisesa":[114,144],"ado.":[115],"Data":[116],"digunakan":[118,149],"penelitian":[120],"adalah":[122,150],"data":[123],"primer":[124],"diperoleh":[126],"kuesioner":[128],"dibagikan":[130],"melakukan":[134],"Scoopy":[139],"Manado.":[145],"Metode":[146],"analisis":[147,151,156],"regresi":[152],"linear":[153],"berganda":[154],"Hasil":[155],"menunjukan":[157],"bahwa":[158],"secara":[166],"simultan":[167],"parsial":[169],"berpengaruh":[170],"Scoopy.":[177],"Kata":[178],"kunci:":[179],"daya":[183],"tarik":[184],"iklan,":[185]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1}],"updated_date":"2026-10-04T09:36:47.201465","created_date":"2016-06-24T00:00:00"}
