{"id":"https://openalex.org/W2404033698","doi":null,"title":"Acceptance of Online Sports Marketing Among Faculty of Sport Science and Recreation Student in UiTM (Perlis)","display_name":"Acceptance of Online Sports Marketing Among Faculty of Sport Science and Recreation Student in UiTM (Perlis)","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W2404033698","mag":"2404033698"},"language":"en","primary_location":{"id":"pmh:oai:ir.uitm.edu.my:34438","doi":null,"is_oa":true,"landing_page_url":"https://ir.uitm.edu.my/view/publication/Jurnal_Intelek/>,","pdf_url":"http://ir.uitm.edu.my/id/eprint/34438/1/34438.pdf","source":{"id":"https://openalex.org/S4306402285","display_name":"UiTM Institutional Repositories (Universiti Teknologi MARA)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I82724352","host_organization_name":"Universiti Teknologi MARA","host_organization_lineage":["https://openalex.org/I82724352"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://ir.uitm.edu.my/id/eprint/34438/1/34438.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5111979002","display_name":"Radzliyana Radzuwan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I82724352","display_name":"Universiti Teknologi MARA","ror":"https://ror.org/05n8tts92","country_code":"MY","type":"education","lineage":["https://openalex.org/I82724352"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Radzliyana Radzuwan","raw_affiliation_strings":["Universiti Teknologi MARA Perlis"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universiti Teknologi MARA Perlis","institution_ids":["https://openalex.org/I82724352"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5040612015","display_name":"Khor Poy Hua","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I82724352","display_name":"Universiti Teknologi MARA","ror":"https://ror.org/05n8tts92","country_code":"MY","type":"education","lineage":["https://openalex.org/I82724352"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Khor Poy Hua","raw_affiliation_strings":["Universiti Teknologi MARA Perlis"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universiti Teknologi MARA Perlis","institution_ids":["https://openalex.org/I82724352"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5073875975","display_name":"Lim Khong Chiu","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I94625822","display_name":"Universiti Utara Malaysia","ror":"https://ror.org/01ss10648","country_code":"MY","type":"education","lineage":["https://openalex.org/I94625822"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Lim Khong Chiu","raw_affiliation_strings":["Universiti Utara  Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universiti Utara  Malaysia","institution_ids":["https://openalex.org/I94625822"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.33895727,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"8","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.951200008392334,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.951200008392334,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.021900000050663948,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11474","display_name":"Sport and Mega-Event Impacts","score":0.00419999985024333,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/technology-acceptance","display_name":"technology acceptance","score":0.9459999799728394},{"id":"https://openalex.org/keywords/sports-event-tourism","display_name":"sports event tourism","score":0.8949999809265137},{"id":"https://openalex.org/keywords/perceived-benefits","display_name":"perceived benefits","score":0.7760000228881836},{"id":"https://openalex.org/keywords/perceived-challenge","display_name":"perceived challenge","score":0.9110000133514404},{"id":"https://openalex.org/keywords/psychological-continuum-model","display_name":"Psychological Continuum Model","score":0.9890000224113464},{"id":"https://openalex.org/keywords/behavioral-intention","display_name":"behavioral intention","score":0.9430000185966492},{"id":"https://openalex.org/keywords/website-communication","display_name":"website communication","score":0.3889999985694885}],"concepts":[{"id":"https://openalex.org/C192424360","wikidata":"https://www.wikidata.org/wiki/Q929408","display_name":"Multivariate analysis of variance","level":2,"score":0.7040401697158813},{"id":"https://openalex.org/C110269972","wikidata":"https://www.wikidata.org/wiki/Q184872","display_name":"Recreation","level":2,"score":0.6645033359527588},{"id":"https://openalex.org/C545824763","wikidata":"https://www.wikidata.org/wiki/Q3321471","display_name":"Sports marketing","level":4,"score":0.6209787726402283},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5618696808815002},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.5508657693862915},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5224772691726685},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4983985424041748},{"id":"https://openalex.org/C2779662365","wikidata":"https://www.wikidata.org/wiki/Q5416694","display_name":"Event (particle physics)","level":2,"score":0.46470776200294495},{"id":"https://openalex.org/C2780598303","wikidata":"https://www.wikidata.org/wiki/Q65921492","display_name":"Flexibility (engineering)","level":2,"score":0.4242761731147766},{"id":"https://openalex.org/C196083921","wikidata":"https://www.wikidata.org/wiki/Q7915758","display_name":"Variance (accounting)","level":2,"score":0.4121088981628418},{"id":"https://openalex.org/C91417265","wikidata":"https://www.wikidata.org/wiki/Q48519","display_name":"Sport management","level":2,"score":0.41107693314552307},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.38094717264175415},{"id":"https://openalex.org/C75630572","wikidata":"https://www.wikidata.org/wiki/Q538904","display_name":"Applied psychology","level":1,"score":0.3781524896621704},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.24046006798744202},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.2197517454624176},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.1799442172050476},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1751851737499237},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.14634165167808533},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1243482232093811},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.10397043824195862},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:ir.uitm.edu.my:34438","doi":null,"is_oa":true,"landing_page_url":"https://ir.uitm.edu.my/view/publication/Jurnal_Intelek/>,","pdf_url":"http://ir.uitm.edu.my/id/eprint/34438/1/34438.pdf","source":{"id":"https://openalex.org/S4306402285","display_name":"UiTM Institutional Repositories (Universiti Teknologi MARA)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I82724352","host_organization_name":"Universiti Teknologi MARA","host_organization_lineage":["https://openalex.org/I82724352"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Article"},{"id":"mag:2404033698","doi":null,"is_oa":false,"landing_page_url":"http://jurnalintelek.uitm.edu.my/index.php/main/article/download/69/55","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Intelek","raw_type":null},{"id":"mag:3202074486","doi":null,"is_oa":false,"landing_page_url":"https://ir.uitm.edu.my/id/eprint/34438/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:ir.uitm.edu.my:34438","doi":null,"is_oa":true,"landing_page_url":"https://ir.uitm.edu.my/view/publication/Jurnal_Intelek/>,","pdf_url":"http://ir.uitm.edu.my/id/eprint/34438/1/34438.pdf","source":{"id":"https://openalex.org/S4306402285","display_name":"UiTM Institutional Repositories (Universiti Teknologi MARA)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I82724352","host_organization_name":"Universiti Teknologi MARA","host_organization_lineage":["https://openalex.org/I82724352"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320322780","display_name":"Universiti Teknologi MARA","ror":"https://ror.org/05n8tts92"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2404033698.pdf","grobid_xml":"https://content.openalex.org/works/W2404033698.grobid-xml"},"referenced_works_count":27,"referenced_works":["https://openalex.org/W151852143","https://openalex.org/W164854876","https://openalex.org/W203695064","https://openalex.org/W1765369716","https://openalex.org/W1791587663","https://openalex.org/W1895939088","https://openalex.org/W1962132888","https://openalex.org/W1982925578","https://openalex.org/W1983752150","https://openalex.org/W2019840615","https://openalex.org/W2031837684","https://openalex.org/W2037392090","https://openalex.org/W2063487990","https://openalex.org/W2066061125","https://openalex.org/W2084233235","https://openalex.org/W2084957023","https://openalex.org/W2092696412","https://openalex.org/W2097978649","https://openalex.org/W2108491185","https://openalex.org/W2112659994","https://openalex.org/W2114354501","https://openalex.org/W2124148137","https://openalex.org/W2138079141","https://openalex.org/W2160969720","https://openalex.org/W2254312877","https://openalex.org/W3042163398","https://openalex.org/W7083178238"],"related_works":["https://openalex.org/W3202074486","https://openalex.org/W975514405","https://openalex.org/W2465592942","https://openalex.org/W151852143","https://openalex.org/W281372570","https://openalex.org/W4290471386","https://openalex.org/W53915700","https://openalex.org/W82308728","https://openalex.org/W2614808169","https://openalex.org/W4416775408"],"abstract_inverted_index":{"The":[0],"online":[1,39,74,173,179],"marketing":[2,181],"has":[3],"gained":[4],"prominence":[5],"among":[6,118],"sport":[7,200],"event":[8,190],"tourists":[9],"due":[10],"to":[11,47,109,136],"its":[12,90],"sophisticated":[13],"features.":[14],"Even":[15],"though":[16],"researchers":[17],"have":[18],"examined":[19],"various":[20],"factors":[21],"that":[22,178],"influence":[23],"general":[24],"consumer":[25],"use":[26],"of":[27,38,51,61,73,102,115,122,148,172],"the":[28,49,78,96,119,155,162,167,176,188],"Internet,":[29],"but":[30],"there":[31],"are":[32],"limited":[33],"research":[34,111],"conducted":[35,46,145],"on":[36,157],"acceptance":[37,72,171],"sports":[40,75,180,189],"marketing.":[41,76],"Thus,":[42],"a":[43],"survey":[44],"was":[45,133,144],"identify":[48],"components":[50,60],"benefits":[52,163],"perceived":[53,164],"(accessibility,":[54],"flexibility,":[55],"interactivity":[56],"and":[57,59,66,68,84,105,139,165,192],"reliability)":[58],"challenges":[62,65,168],"experienced":[63,169],"(technical":[64],"organizational":[67],"behavioral":[69,185],"challanges)":[70],"in":[71,127,170],"Using":[77],"Sport":[79],"Website":[80],"Acceptance":[81],"Model":[82,87],"(SWAM)":[83],"Psychological":[85],"Continuum":[86],"(PCM)":[88],"as":[89],"theoretical":[91],"framework,":[92],"this":[93,128],"study":[94],"analyzed":[95],"data":[97],"by":[98],"applying":[99],"Multivariate":[100],"Analysis":[101],"Variance":[103],"(MANOVA)":[104],"independent":[106],"sample":[107],"ttest":[108],"test":[110],"hypotheses.":[112],"A":[113],"number":[114],"126":[116],"respondents":[117],"FSR":[120],"students":[121],"UiTM":[123],"(Perlis)":[124],"were":[125],"involved":[126],"present":[129],"research.":[130],"Self-administered":[131],"questionnaire":[132],"distributed":[134],"equally":[135],"63":[137,140],"male":[138],"female":[141],"students.":[142],"Research":[143],"through":[146],"implementation":[147],"systematic":[149],"simple":[150],"random":[151],"sampling.":[152],"Findings":[153],"highlight":[154],"advancement":[156],"four":[158],"major":[159],"points,":[160],"namely":[161],"also":[166],"marketing,":[174],"besides":[175],"facts":[177],"can":[182,195],"increase":[183],"individual\u201fs":[184],"intention":[186],"toward":[187,199],"tourism,":[191],"website":[193],"communication":[194],"create":[196],"favorable":[197],"attitudes":[198],"event.":[201]},"counts_by_year":[{"year":2019,"cited_by_count":1}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2016-06-24T00:00:00"}
