{"id":"https://openalex.org/W2397417845","doi":"https://doi.org/10.1080/01296612.2011.11726892","title":"Understanding Luxury Branding","display_name":"Understanding Luxury Branding","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W2397417845","doi":"https://doi.org/10.1080/01296612.2011.11726892","mag":"2397417845"},"language":"en","primary_location":{"id":"doi:10.1080/01296612.2011.11726892","doi":"https://doi.org/10.1080/01296612.2011.11726892","is_oa":false,"landing_page_url":"https://doi.org/10.1080/01296612.2011.11726892","pdf_url":null,"source":{"id":"https://openalex.org/S4210230904","display_name":"Media Asia","issn_l":"0129-6612","issn":["0129-6612","2377-6277"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Media Asia","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5085797043","display_name":"Aarzoo Daswani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210147161","display_name":"Mudra Institute of Communications Ahmedabad","ror":"https://ror.org/03thb9733","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210147161"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Aarzoo Daswani","raw_affiliation_strings":["Mudra Institute of Communications Research in Ahmedabad, India","View further author information"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Mudra Institute of Communications Research in Ahmedabad, India","institution_ids":["https://openalex.org/I4210147161"]},{"raw_affiliation_string":"View further author information","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5024653552","display_name":"Varsha Jain","orcid":"https://orcid.org/0000-0002-6740-4857","observed_orcids":["https://orcid.org/0000-0002-6740-4857"]},"institutions":[{"id":"https://openalex.org/I4210147161","display_name":"Mudra Institute of Communications Ahmedabad","ror":"https://ror.org/03thb9733","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210147161"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Varsha Jain","raw_affiliation_strings":["Mudra Institute of Communications Research in Ahmedabad, India","View further author information"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Mudra Institute of Communications Research in Ahmedabad, India","institution_ids":["https://openalex.org/I4210147161"]},{"raw_affiliation_string":"View further author information","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210147161"],"apc_list":null,"apc_paid":null,"fwci":0.9277,"has_fulltext":false,"cited_by_count":19,"citation_normalized_percentile":{"value":0.88748656,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"38","issue":"3","first_page":"131","last_page":"139"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/luxury-branding","display_name":"luxury branding","score":0.9390000104904175},{"id":"https://openalex.org/keywords/luxury-goods","display_name":"luxury goods","score":0.8880000114440918},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.7559999823570251},{"id":"https://openalex.org/keywords/brand-communication-strategy","display_name":"brand communication strategy","score":0.7160000205039978},{"id":"https://openalex.org/keywords/consumer-preferences","display_name":"consumer preferences","score":0.5419999957084656}],"concepts":[{"id":"https://openalex.org/C2994288755","wikidata":"https://www.wikidata.org/wiki/Q949715","display_name":"Luxury goods","level":2,"score":0.8554911613464355},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6680542826652527},{"id":"https://openalex.org/C2780876879","wikidata":"https://www.wikidata.org/wiki/Q3054749","display_name":"Meaning (existential)","level":2,"score":0.6422951221466064},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5624778866767883},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.5483000874519348},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5205032229423523},{"id":"https://openalex.org/C8868529","wikidata":"https://www.wikidata.org/wiki/Q124794","display_name":"Taste","level":2,"score":0.5102565288543701},{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.5088763236999512},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5077401399612427},{"id":"https://openalex.org/C124062932","wikidata":"https://www.wikidata.org/wiki/Q1360134","display_name":"Conspicuous consumption","level":3,"score":0.41273772716522217},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.3693186640739441},{"id":"https://openalex.org/C121087249","wikidata":"https://www.wikidata.org/wiki/Q546395","display_name":"Emerging markets","level":2,"score":0.2319416105747223},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.11030182242393494},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.08315268158912659},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.08125320076942444},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C542102704","wikidata":"https://www.wikidata.org/wiki/Q183257","display_name":"Psychotherapist","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/01296612.2011.11726892","doi":"https://doi.org/10.1080/01296612.2011.11726892","is_oa":false,"landing_page_url":"https://doi.org/10.1080/01296612.2011.11726892","pdf_url":null,"source":{"id":"https://openalex.org/S4210230904","display_name":"Media Asia","issn_l":"0129-6612","issn":["0129-6612","2377-6277"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Media Asia","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"No poverty","score":0.4000000059604645,"id":"https://metadata.un.org/sdg/1"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2216773935","https://openalex.org/W7098103458","https://openalex.org/W4285123901","https://openalex.org/W2774095070","https://openalex.org/W2466098841","https://openalex.org/W2093211338","https://openalex.org/W1597106864","https://openalex.org/W2903212489","https://openalex.org/W75474522","https://openalex.org/W2475408452"],"abstract_inverted_index":{"The":[0,22,40,120],"origin":[1],"of":[2,24,67,108,115],"luxury":[3,25,61,80,99,109,134],"goes":[4],"back":[5],"to":[6,15,31,36,60],"the":[7,44,50,65,98,105,112,129,133],"ancient":[8],"times.":[9,119],"People":[10],"indulge":[11],"in":[12,27,52,82,117,131],"luxurious":[13,68],"products":[14],"satisfy":[16],"their":[17,87,146],"intrinsic":[18],"and":[19,46,49,74,78,89,110],"extrinsic":[20],"needs.":[21],"sales":[23],"goods":[26,62,69],"2010":[28],"are":[29,96],"expected":[30],"grow":[32],"by":[33,43],"four":[34],"percent":[35],"158":[37],"billion":[38],"Euros.":[39],"better":[41],"spending":[42],"aspirational":[45],"young":[47],"buyers,":[48],"increase":[51],"middle":[53],"class":[54],"disposable":[55],"income":[56],"have":[57],"given":[58],"rise":[59],"trade.":[63],"However,":[64],"consumption":[66],"varies":[70],"with":[71,138],"consumers\u2019":[72],"taste":[73],"choices.":[75],"They":[76],"define":[77],"express":[79],"brands":[81,135],"different":[83],"notations":[84],"depending":[85],"on":[86],"profile":[88],"fundamental":[90],"values.":[91],"Moreover,":[92],"consumers":[93,116],"changing":[94,113],"preferences":[95],"reshaping":[97],"meaning.":[100],"This":[101],"paper":[102,121],"figures":[103],"out":[104],"multi-dimensional":[106],"attributes":[107],"identifies":[111],"perception":[114],"today\u2019s":[118],"builds":[122],"a":[123],"conceptual":[124],"framework":[125],"that":[126],"can":[127,141],"help":[128],"marketers":[130],"forming":[132],"communication":[136],"strategies":[137],"which":[139],"they":[140],"construct":[142],"groundbreaking":[143],"rules":[144],"for":[145],"brand.":[147]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":1},{"year":2017,"cited_by_count":3},{"year":2015,"cited_by_count":2},{"year":2013,"cited_by_count":1}],"updated_date":"2026-10-18T09:31:52.927876","created_date":"2016-06-24T00:00:00"}
