{"id":"https://openalex.org/W2394819995","doi":"https://doi.org/10.1016/j.pubrev.2016.04.001","title":"Taking food fights online: Analysis of Chipotle\u2019s attempt to cultivate conversation with The Scarecrow video","display_name":"Taking food fights online: Analysis of Chipotle\u2019s attempt to cultivate conversation with The Scarecrow video","publication_year":2016,"publication_date":"2016-05-25","ids":{"openalex":"https://openalex.org/W2394819995","doi":"https://doi.org/10.1016/j.pubrev.2016.04.001","mag":"2394819995"},"language":"en","primary_location":{"id":"doi:10.1016/j.pubrev.2016.04.001","doi":"https://doi.org/10.1016/j.pubrev.2016.04.001","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.pubrev.2016.04.001","pdf_url":null,"source":{"id":"https://openalex.org/S193575162","display_name":"Public Relations Review","issn_l":"0363-8111","issn":["0363-8111","1873-4537"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Public Relations Review","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://epublications.marquette.edu/context/comm_fac/article/1444/viewcontent/gilkerson_9268.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5081457222","display_name":"Rebecca D. Swenson","orcid":"https://orcid.org/0000-0001-9790-8303","observed_orcids":["https://orcid.org/0000-0001-9790-8303"]},"institutions":[{"id":"https://openalex.org/I130238516","display_name":"University of Minnesota","ror":"https://ror.org/017zqws13","country_code":"US","type":"education","lineage":["https://openalex.org/I130238516"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Rebecca Swenson","raw_affiliation_strings":["University of Minnesota, 146 Ruttan Hall, 1994 Buford Avenue, St. Paul, MN 55108 United States"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Minnesota, 146 Ruttan Hall, 1994 Buford Avenue, St. Paul, MN 55108 United States","institution_ids":["https://openalex.org/I130238516"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5027830412","display_name":"Nathan Gilkerson","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I102461120","display_name":"Marquette University","ror":"https://ror.org/04gr4te78","country_code":"US","type":"education","lineage":["https://openalex.org/I102461120"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Nathan Gilkerson","raw_affiliation_strings":["Marquette University, 306 Johnston Hall, P.O. Box 1881, Milwaukee, WI 53201 United States"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Marquette University, 306 Johnston Hall, P.O. Box 1881, Milwaukee, WI 53201 United States","institution_ids":["https://openalex.org/I102461120"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5111446271","display_name":"Betsy Anderson","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I130238516","display_name":"University of Minnesota","ror":"https://ror.org/017zqws13","country_code":"US","type":"education","lineage":["https://openalex.org/I130238516"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Betsy Anderson","raw_affiliation_strings":["University of Minnesota, 111 Murphy Hall, 206 Church St. SE, Minneapolis, MN 55455, United States"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Minnesota, 111 Murphy Hall, 206 Church St. SE, Minneapolis, MN 55455, United States","institution_ids":["https://openalex.org/I130238516"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5081457222"],"corresponding_institution_ids":["https://openalex.org/I130238516"],"apc_list":{"value":4310,"currency":"USD","value_usd":4310},"apc_paid":null,"fwci":0.9425,"has_fulltext":true,"cited_by_count":4,"citation_normalized_percentile":{"value":0.84326748,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"42","issue":"4","first_page":"695","last_page":"697"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0015999999595806003,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10115","display_name":"Corporate Social Responsibility Reporting","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/chipotle","display_name":"Chipotle","score":0.9789999723434448},{"id":"https://openalex.org/keywords/food-sustainability","display_name":"food sustainability","score":0.8889999985694885},{"id":"https://openalex.org/keywords/dialogic-communication","display_name":"dialogic communication","score":0.652999997138977},{"id":"https://openalex.org/keywords/stakeholder-engagement","display_name":"stakeholder engagement","score":0.5659999847412109},{"id":"https://openalex.org/keywords/online-discussion","display_name":"online discourse","score":0.7229999899864197},{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":0.38600000739097595},{"id":"https://openalex.org/keywords/stakeholder-networks","display_name":"stakeholder networks","score":0.6150000095367432}],"concepts":[{"id":"https://openalex.org/C2777200299","wikidata":"https://www.wikidata.org/wiki/Q52943","display_name":"Conversation","level":2,"score":0.8844977021217346},{"id":"https://openalex.org/C2778679518","wikidata":"https://www.wikidata.org/wiki/Q3025969","display_name":"Dialogic","level":2,"score":0.8320924043655396},{"id":"https://openalex.org/C2776663400","wikidata":"https://www.wikidata.org/wiki/Q7258081","display_name":"Publics","level":3,"score":0.8255211710929871},{"id":"https://openalex.org/C10646191","wikidata":"https://www.wikidata.org/wiki/Q1996523","display_name":"Dialogical self","level":2,"score":0.79067063331604},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.5024805068969727},{"id":"https://openalex.org/C201305675","wikidata":"https://www.wikidata.org/wiki/Q852998","display_name":"Stakeholder","level":2,"score":0.49316686391830444},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.47081929445266724},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.44196653366088867},{"id":"https://openalex.org/C2780829048","wikidata":"https://www.wikidata.org/wiki/Q1624720","display_name":"Conversation analysis","level":3,"score":0.41517460346221924},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3307253122329712},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.23490813374519348},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.186854749917984},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.18607500195503235},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.12032681703567505},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1016/j.pubrev.2016.04.001","doi":"https://doi.org/10.1016/j.pubrev.2016.04.001","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.pubrev.2016.04.001","pdf_url":null,"source":{"id":"https://openalex.org/S193575162","display_name":"Public Relations Review","issn_l":"0363-8111","issn":["0363-8111","1873-4537"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Public Relations Review","raw_type":"journal-article"},{"id":"pmh:oai:epublications.marquette.edu:comm_fac-1444","doi":null,"is_oa":true,"landing_page_url":"https://epublications.marquette.edu/comm_fac/437","pdf_url":"https://epublications.marquette.edu/context/comm_fac/article/1444/viewcontent/gilkerson_9268.pdf","source":{"id":"https://openalex.org/S4306401682","display_name":"e-Publications@Marquette (Marquette University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I102461120","host_organization_name":"Marquette University","host_organization_lineage":["https://openalex.org/I102461120"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"College of Communication Faculty Research and Publications","raw_type":"text"}],"best_oa_location":{"id":"pmh:oai:epublications.marquette.edu:comm_fac-1444","doi":null,"is_oa":true,"landing_page_url":"https://epublications.marquette.edu/comm_fac/437","pdf_url":"https://epublications.marquette.edu/context/comm_fac/article/1444/viewcontent/gilkerson_9268.pdf","source":{"id":"https://openalex.org/S4306401682","display_name":"e-Publications@Marquette (Marquette University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I102461120","host_organization_name":"Marquette University","host_organization_lineage":["https://openalex.org/I102461120"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"College of Communication Faculty Research and Publications","raw_type":"text"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/2","display_name":"Zero hunger","score":0.7699999809265137}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2394819995.pdf","grobid_xml":"https://content.openalex.org/works/W2394819995.grobid-xml"},"referenced_works_count":7,"referenced_works":["https://openalex.org/W1966479879","https://openalex.org/W2005311637","https://openalex.org/W2008781586","https://openalex.org/W2045684923","https://openalex.org/W2065679536","https://openalex.org/W3144940418","https://openalex.org/W4239946314"],"related_works":["https://openalex.org/W14842476","https://openalex.org/W4412295482","https://openalex.org/W2992233977","https://openalex.org/W1966479879","https://openalex.org/W6946355363","https://openalex.org/W7161069478","https://openalex.org/W4409250776","https://openalex.org/W7104874258","https://openalex.org/W2584342642","https://openalex.org/W2581965484"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2017,"cited_by_count":1}],"updated_date":"2026-10-01T08:54:57.152042","created_date":"2016-06-24T00:00:00"}