{"id":"https://openalex.org/W2394660444","doi":null,"title":"The Role of Trust on Brand Loyalty and Brand Equity","display_name":"The Role of Trust on Brand Loyalty and Brand Equity","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2394660444","mag":"2394660444"},"language":"en","primary_location":{"id":"pmh:oai:RePEc:tkp:mklp15:603-612","doi":null,"is_oa":true,"landing_page_url":"http://www.toknowpress.net/ISBN/978-961-6914-13-0/papers/ML15-121.pdf","pdf_url":"http://www.toknowpress.net/ISBN/978-961-6914-13-0/papers/ML15-121.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://www.toknowpress.net/ISBN/978-961-6914-13-0/papers/ML15-121.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5045432620","display_name":"Ying\u2010Kai Liao","orcid":"https://orcid.org/0000-0003-1018-2920","observed_orcids":["https://orcid.org/0000-0003-1018-2920","https://orcid.org/0000-0003-2571-3667"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Ying\u2010Kai Liao","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-2571-3667","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5045432620"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.572,"has_fulltext":true,"cited_by_count":16,"citation_normalized_percentile":{"value":0.92484369,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"603","last_page":"612"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9765999913215637,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9765999913215637,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.01850000023841858,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.002099999925121665,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-trust","display_name":"brand trust","score":0.9779999852180481},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9990000128746033},{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":1.0},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.8379999995231628},{"id":"https://openalex.org/keywords/cognitive-factors","display_name":"cognitive factors","score":0.7490000128746033},{"id":"https://openalex.org/keywords/experiential-factors","display_name":"experiential factors","score":0.9990000128746033},{"id":"https://openalex.org/keywords/marketing-factors","display_name":"marketing factors","score":0.9459999799728394},{"id":"https://openalex.org/keywords/cosmetics-consumers","display_name":"cosmetics consumers","score":0.8920000195503235},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8159999847412109}],"concepts":[{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.9065632224082947},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.7316045761108398},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.680160403251648},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.6655392050743103},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6310300230979919},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5619659423828125},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.5507859587669373},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5506989359855652},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.547519326210022},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.484147846698761},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.341356486082077}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:RePEc:tkp:mklp15:603-612","doi":null,"is_oa":true,"landing_page_url":"http://www.toknowpress.net/ISBN/978-961-6914-13-0/papers/ML15-121.pdf","pdf_url":"http://www.toknowpress.net/ISBN/978-961-6914-13-0/papers/ML15-121.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},{"id":"mag:2394660444","doi":null,"is_oa":false,"landing_page_url":"https://econpapers.repec.org/RePEc:tkp:mklp15:603-612","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"RePEc: Research Papers in Economics","raw_type":null},{"id":"mag:3123248631","doi":null,"is_oa":false,"landing_page_url":"https://ideas.repec.org/h/tkp/mklp15/603-612.html","pdf_url":null,"source":{"id":"https://openalex.org/S4306519159","display_name":"Managing Intellectual Capital and Innovation for Sustainable and Inclusive Society: Managing Intellectual Capital and Innovation; Proceedings of the MakeLearn and TIIM Joint International Conference 2015","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Managing Intellectual Capital and Innovation for Sustainable and Inclusive Society: Managing Intellectual Capital and Innovation; Proceedings of the MakeLearn and TIIM Joint International Conference 2015","raw_type":null}],"best_oa_location":{"id":"pmh:oai:RePEc:tkp:mklp15:603-612","doi":null,"is_oa":true,"landing_page_url":"http://www.toknowpress.net/ISBN/978-961-6914-13-0/papers/ML15-121.pdf","pdf_url":"http://www.toknowpress.net/ISBN/978-961-6914-13-0/papers/ML15-121.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2394660444.pdf","grobid_xml":"https://content.openalex.org/works/W2394660444.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2968766980","https://openalex.org/W7104817428","https://openalex.org/W4406104810","https://openalex.org/W4294030768","https://openalex.org/W7168464204","https://openalex.org/W2625690482","https://openalex.org/W2610734353","https://openalex.org/W7036147151","https://openalex.org/W4390884139","https://openalex.org/W2788758287"],"abstract_inverted_index":{"This":[0,44,198],"study":[1,45,199],"aims":[2],"to":[3,25,129,179,186,191],"identify":[4,26,130],"the":[5,93,131,143,146,160,203,212],"mediating":[6,213],"effect":[7],"of":[8,71,95,124,133,139,145,149,162,215],"trust":[9,40,84,108,134,164,217],"on":[10,30,77,98,135],"brand":[11,14,31,34,78,81,99,102,107,116,119,136,163,166,169,193,196,206,209,216],"loyalty":[12,32,79,100,117,167,194,207],"and":[13,20,33,52,80,101,118,156,159,168,183,195,205,208,211],"equity.":[15,35,82,103,120,170,197],"Three":[16],"antecedents":[17,97,150,204],"including":[18],"cognitive":[19,154],"experiential":[21,152],"factors":[22],"are":[23,41],"evaluated":[24],"their":[27],"direct":[28],"effects":[29,38],"Their":[36],"indirect":[37],"through":[39,49],"also":[42,86],"evaluated.":[43],"conducted":[46],"a":[47,89,105,112,122],"survey":[48],"both":[50],"paper-based":[51],"online":[53],"based":[54],"survey.":[55],"The":[56,64,171],"respondents":[57],"were":[58],"292":[59],"cosmetics":[60],"users":[61],"in":[62,218],"Taiwan.":[63],"results":[65,172],"indicate":[66],"that":[67,91],"all":[68],"three":[69,147],"sets":[70],"antecedent":[72],"variables":[73],"have":[74,127,141],"significant":[75],"influence":[76],"Brand":[83],"can":[85],"serve":[87],"as":[88,111],"mediator":[90,114],"bridging":[92],"influences":[94,144],"these":[96,219],"As":[104],"result,":[106],"is":[109],"regarded":[110],"partial":[113],"for":[115,177,184],"Although":[121],"plenty":[123],"previous":[125],"studies":[126],"tried":[128],"roles":[132,161,214],"equity,":[137,210],"rare":[138],"them":[140],"integrated":[142],"aspects":[148],"(i.e.,":[151],"factors,":[153,155],"marketing":[157,189],"factors)":[158],"toward":[165],"could":[173],"be":[174],"very":[175],"helpful":[176],"academia":[178],"conduct,":[180],"more":[181],"validations":[182],"marketers":[185],"design":[187],"appropriate":[188],"strategies":[190],"promote":[192],"examined":[200],"relationships":[201],"between":[202],"relationships.":[220]},"counts_by_year":[{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":2},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}