{"id":"https://openalex.org/W2391735606","doi":null,"title":"Ecological Marketing, Green Marketing, Sustainable Marketing: Synonyms or an Evolution of Ideas?","display_name":"Ecological Marketing, Green Marketing, Sustainable Marketing: Synonyms or an Evolution of Ideas?","publication_year":2016,"publication_date":"2016-01-01","ids":{"openalex":"https://openalex.org/W2391735606","mag":"2391735606"},"language":"en","primary_location":{"id":"pmh:oai:RePEc:nwe:eajour:y:2016:i:1:p:71-82","doi":null,"is_oa":false,"landing_page_url":"http://www.unwe.bg/uploads/Alternatives/Katrandjiev_br1_2016-7.pdf","pdf_url":"http://www.unwe.bg/uploads/Alternatives/Katrandjiev_br1_2016-7.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://www.unwe.bg/uploads/Alternatives/Katrandjiev_br1_2016-7.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5073040676","display_name":"Hristo Katrandjiev","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Hristo Katrandjiev","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5073040676"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.5191,"has_fulltext":true,"cited_by_count":40,"citation_normalized_percentile":{"value":0.79362228,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":100},"biblio":{"volume":null,"issue":"1","first_page":"71","last_page":"82"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-marketing","display_name":"green marketing","score":0.9990000128746033},{"id":"https://openalex.org/keywords/sustainability-marketing","display_name":"sustainable marketing","score":1.0},{"id":"https://openalex.org/keywords/evolution-of-marketing-concepts","display_name":"evolution of marketing concepts","score":0.746999979019165},{"id":"https://openalex.org/keywords/history-of-marketing-thought","display_name":"history of marketing thought","score":0.6759999990463257}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7396045923233032},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.700339674949646},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.6934474110603333},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.6071053147315979},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.5965981483459473},{"id":"https://openalex.org/C59345209","wikidata":"https://www.wikidata.org/wiki/Q384793","display_name":"Green marketing","level":2,"score":0.5938549637794495},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.5855400562286377},{"id":"https://openalex.org/C536812576","wikidata":"https://www.wikidata.org/wiki/Q17157275","display_name":"Public Sector Marketing","level":5,"score":0.5661832094192505},{"id":"https://openalex.org/C53941439","wikidata":"https://www.wikidata.org/wiki/Q7268931","display_name":"Quantitative marketing research","level":4,"score":0.5428741574287415},{"id":"https://openalex.org/C15306905","wikidata":"https://www.wikidata.org/wiki/Q6770925","display_name":"Marketing science","level":4,"score":0.5354255437850952},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.5215439796447754},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5062097907066345},{"id":"https://openalex.org/C44628447","wikidata":"https://www.wikidata.org/wiki/Q1017542","display_name":"Business-to-government","level":4,"score":0.47245362401008606},{"id":"https://openalex.org/C37653941","wikidata":"https://www.wikidata.org/wiki/Q1755089","display_name":"Qualitative marketing research","level":5,"score":0.4253271222114563},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.40321892499923706}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:RePEc:nwe:eajour:y:2016:i:1:p:71-82","doi":null,"is_oa":false,"landing_page_url":"http://www.unwe.bg/uploads/Alternatives/Katrandjiev_br1_2016-7.pdf","pdf_url":"http://www.unwe.bg/uploads/Alternatives/Katrandjiev_br1_2016-7.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:bpos.bg:14934","doi":null,"is_oa":true,"landing_page_url":"https://www.unwe.bg/eajournal/en/journalissues/article/9207","pdf_url":"https://www.unwe.bg/uploads/Alternatives/Katrandjiev_br1_2016-7.pdf","source":{"id":"https://openalex.org/S7407055231","display_name":"Bulgarian Portal for Open Science","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"other"},{"id":"mag:2391735606","doi":null,"is_oa":false,"landing_page_url":"https://econpapers.repec.org/article/nweeajour/y_3a2016_3ai_3a1_3ap_3a71-82.htm","pdf_url":null,"source":{"id":"https://openalex.org/S2764709238","display_name":"Economic Alternatives","issn_l":"1312-7462","issn":["1312-7462","2367-9409"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","erih-plus","poland-20","russia-white-list-4","vabb-shw"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Economic Alternatives","raw_type":null}],"best_oa_location":{"id":"pmh:oai:bpos.bg:14934","doi":null,"is_oa":true,"landing_page_url":"https://www.unwe.bg/eajournal/en/journalissues/article/9207","pdf_url":"https://www.unwe.bg/uploads/Alternatives/Katrandjiev_br1_2016-7.pdf","source":{"id":"https://openalex.org/S7407055231","display_name":"Bulgarian Portal for Open Science","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"other"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2391735606.pdf","grobid_xml":"https://content.openalex.org/works/W2391735606.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2753099004","https://openalex.org/W7160374852","https://openalex.org/W2125384823","https://openalex.org/W3212733018","https://openalex.org/W4408468665","https://openalex.org/W4205257102","https://openalex.org/W4392700033","https://openalex.org/W7220350817","https://openalex.org/W2480205850","https://openalex.org/W7133310568"],"abstract_inverted_index":{"The":[0,20,40],"present":[1],"paper":[2,65],"aims":[3],"to":[4,69],"analyze":[5],"the":[6,12,30,38,44,50,58,62,71,74],"inception,":[7],"development":[8],"and":[9,17],"link":[10],"between":[11],"terms":[13],"eco-marketing,":[14],"green":[15],"marketing":[16,47,55,78,90,94,98],"sustainable":[18,97],"marketing.":[19],"research":[21,24,41],"encompasses":[22],"scientific":[23],"papers":[25],"treating":[26],"marketing\u2019s":[27],"influence":[28],"on":[29,37,57,61],"environment,":[31],"as":[32,34],"well":[33],"theoretic":[35],"publications":[36],"topic.":[39],"topic":[42],"is":[43,66],"evolution":[45,76],"of":[46,52,54,77],"thinking":[48],"from":[49],"point":[51],"view":[53],"influences":[56],"ecological":[59,75,89],"balance":[60],"earth.":[63],"This":[64],"an":[67],"attempt":[68],"prove":[70],"assumption":[72],"that":[73],"has":[79],"gone":[80],"through":[81],"four":[82],"stages:":[83],"(1)":[84],"embryonic":[85],"stage":[86],"(pre-1974);":[87],"(2)":[88],"(1975-1989);":[91],"(3)":[92],"\"green\"":[93],"(1990-2000);":[95],"(4)":[96],"(post-2000)":[99]},"counts_by_year":[{"year":2024,"cited_by_count":10},{"year":2023,"cited_by_count":20},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":6},{"year":2019,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
