{"id":"https://openalex.org/W2383171653","doi":null,"title":"The Preliminary Study of E-commerce Marketing Model of Tourism Enterprise:A Case Study of the Establishment and Marketing of Taobao.com Tourism Online","display_name":"The Preliminary Study of E-commerce Marketing Model of Tourism Enterprise:A Case Study of the Establishment and Marketing of Taobao.com Tourism Online","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W2383171653","mag":"2383171653"},"language":"en","primary_location":{"id":"mag:2383171653","doi":null,"is_oa":false,"landing_page_url":"https://en.cnki.com.cn/Article_en/CJFDTOTAL-SYSG201301014.htm","pdf_url":null,"source":{"id":"https://openalex.org/S2764463530","display_name":"Journal of Shaoyang University","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4324004144","host_organization_name":"Shaoyang University","host_organization_lineage":["https://openalex.org/P4324004144"],"host_organization_lineage_names":["Shaoyang University"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of Shaoyang University","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100698208","display_name":"Li Wen","orcid":"https://orcid.org/0000-0001-8473-8245","observed_orcids":["https://orcid.org/0000-0001-8473-8245"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Li Wen","raw_affiliation_strings":["-Juan,ZHOU Yi"],"raw_orcid":"https://orcid.org/0000-0001-8473-8245","affiliations":[{"raw_affiliation_string":"-Juan,ZHOU Yi","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5100698208"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.41416677,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6478999853134155,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6478999853134155,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.21850000321865082,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.06159999966621399,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/e-commerce-marketing","display_name":"e-commerce marketing","score":0.7979999780654907},{"id":"https://openalex.org/keywords/tourism-enterprises","display_name":"tourism enterprises","score":0.9750000238418579},{"id":"https://openalex.org/keywords/taobao","display_name":"Taobao","score":0.8420000076293945},{"id":"https://openalex.org/keywords/online-tourism-marketing","display_name":"online tourism marketing","score":0.7670000195503235},{"id":"https://openalex.org/keywords/third-party-payment","display_name":"third-party payment","score":0.7039999961853027},{"id":"https://openalex.org/keywords/online-trading-platforms","display_name":"online trading platforms","score":0.6830000281333923},{"id":"https://openalex.org/keywords/marketing-competitiveness","display_name":"marketing competitiveness","score":0.6380000114440918},{"id":"https://openalex.org/keywords/marketing-cost-reduction","display_name":"marketing cost reduction","score":0.8199999928474426},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.38999998569488525}],"concepts":[{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.7397454977035522},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7056015729904175},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7014455199241638},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.5342689156532288},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5250751376152039},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.4343176782131195},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.4229191243648529},{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.42171692848205566},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.38328778743743896},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.33138507604599},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.08781659603118896},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2383171653","doi":null,"is_oa":false,"landing_page_url":"https://en.cnki.com.cn/Article_en/CJFDTOTAL-SYSG201301014.htm","pdf_url":null,"source":{"id":"https://openalex.org/S2764463530","display_name":"Journal of Shaoyang University","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4324004144","host_organization_name":"Shaoyang University","host_organization_lineage":["https://openalex.org/P4324004144"],"host_organization_lineage_names":["Shaoyang University"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":null,"raw_source_name":"Journal of Shaoyang University","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.6100000143051147,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2387812836","https://openalex.org/W2162768979","https://openalex.org/W2124519954","https://openalex.org/W2388548853","https://openalex.org/W1535345175","https://openalex.org/W2169298292","https://openalex.org/W2034361742","https://openalex.org/W2031998793","https://openalex.org/W1572003657","https://openalex.org/W2777022510","https://openalex.org/W2381530739","https://openalex.org/W1604598551","https://openalex.org/W2093742390","https://openalex.org/W2221247112","https://openalex.org/W2350949752","https://openalex.org/W2358464913","https://openalex.org/W2349813693","https://openalex.org/W2357591548","https://openalex.org/W1538276280","https://openalex.org/W1991985700"],"abstract_inverted_index":{"The":[0],"popularization":[1],"of":[2,8,28,38,50,73,81,94,111,114,125,139,166],"information":[3],"technology":[4],"promotes":[5],"the":[6,20,31,34,36,39,47,51,58,62,67,74,91,95,100,108,112,123,135,147,154,158,164],"development":[7,113,124],"electronic":[9,82,115,126,149],"commerce.It":[10],"is":[11],"convenient":[12],"for":[13,122],"people":[14],"to":[15,69,133,152],"check":[16],"related":[17],"travel":[18,53],"information,select":[19],"relevant":[21],"tourism":[22,129,141,159],"products,and":[23],"then":[24],"complete":[25],"a":[26],"series":[27],"transactions":[29],"on":[30],"internet":[32],"through":[33],"computer.With":[35],"change":[37],"consumption":[40],"habits,the":[41],"city":[42],"center":[43],"line":[44],"extension":[45],"as":[46,143],"marketing":[48,64,138,160],"core":[49],"traditional":[52],"company":[54],"becomes":[55],"increasingly":[56],"blurred,on":[57],"contrary,tourism":[59],"enterprises":[60],"in":[61,107,117,128],"network":[63],"has":[65],"become":[66],"key":[68],"its":[70],"survival.Taobao.com,as":[71],"one":[72],"most":[75],"frequent":[76],"Chinese":[77],"online":[78,142],"trading":[79],"platforms":[80],"business":[83],"affairs,possesses":[84],"more":[85],"mature":[86],"operating":[87],"system,has":[88],"greatly":[89],"improved":[90],"low":[92],"confidence":[93],"third":[96],"party":[97],"payment":[98],"and":[99,137,162],"problem":[101],"about":[102],"unstable":[103],"website":[104],"system":[105],"existing":[106],"first":[109],"stage":[110],"commerce":[116,127,150],"China,and":[118],"provides":[119],"reliable":[120],"guarantee":[121],"enterprises.This":[130],"paper":[131],"attempts":[132],"take":[134],"establishment":[136],"taobao.com":[140],"an":[144],"example,exploring":[145],"how":[146],"new":[148],"mode":[151],"seize":[153],"potential":[155],"consumer":[156],"customers,improve":[157],"competitiveness":[161],"save":[163],"cost":[165],"marketing.":[167]},"counts_by_year":[{"year":2022,"cited_by_count":1}],"updated_date":"2025-10-10T17:16:08.811792","created_date":"2025-10-10T00:00:00"}