{"id":"https://openalex.org/W235871540","doi":null,"title":"Strategies for Success: A Comprehensive Look at MCV Broadband's Strategic Shifts: Instructors' note.(Instructor's Note)","display_name":"Strategies for Success: A Comprehensive Look at MCV Broadband's Strategic Shifts: Instructors' note.(Instructor's Note)","publication_year":2011,"publication_date":"2011-09-01","ids":{"openalex":"https://openalex.org/W235871540","mag":"235871540"},"language":"en","primary_location":{"id":"mag:235871540","doi":null,"is_oa":false,"landing_page_url":"https://www.questia.com/library/journal/1G1-265104191/strategies-for-success-a-comprehensive-look-at-mcv","pdf_url":null,"source":{"id":"https://openalex.org/S2764536171","display_name":"Journal of the International Academy of Case Studies","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of the International Academy of Case Studies","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5019237083","display_name":"Maria Claret M. Ruane","orcid":"https://orcid.org/0000-0002-5545-4507","observed_orcids":["https://orcid.org/0000-0002-5545-4507"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Maria Claret M. Ruane","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-5545-4507","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5053887628","display_name":"Albert C. Pascua","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Albert C. Pascua","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":null,"display_name":"Craig R. Thompson","orcid":"https://orcid.org/0000-0003-2315-1824","observed_orcids":["https://orcid.org/0000-0003-2315-1824"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Craig R. Thompson","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-2315-1824","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.07506501,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"17","issue":null,"first_page":"59","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.9696999788284302,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.9696999788284302,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.007499999832361937,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11499","display_name":"ICT Impact and Policies","score":0.006500000134110451,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/business-strategy","display_name":"business strategy","score":0.7239999771118164},{"id":"https://openalex.org/keywords/telecommunications-industry","display_name":"telecommunications industry","score":0.75},{"id":"https://openalex.org/keywords/new-product-development","display_name":"new product development","score":0.9259999990463257},{"id":"https://openalex.org/keywords/rebranding","display_name":"rebranding","score":0.7940000295639038},{"id":"https://openalex.org/keywords/remarketing","display_name":"remarketing","score":0.9769999980926514},{"id":"https://openalex.org/keywords/corporate-growth-strategy","display_name":"corporate growth strategy","score":0.3019999861717224},{"id":"https://openalex.org/keywords/craig-thompson","display_name":"Craig Thompson","score":0.6290000081062317},{"id":"https://openalex.org/keywords/online-services","display_name":"online services","score":0.3619999885559082},{"id":"https://openalex.org/keywords/cable-television","display_name":"cable television","score":0.48899999260902405},{"id":"https://openalex.org/keywords/strategic-management","display_name":"strategic management","score":0.31299999356269836},{"id":"https://openalex.org/keywords/business-economics","display_name":"business economics","score":0.5849999785423279},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.8489999771118164},{"id":"https://openalex.org/keywords/capital-investment","display_name":"capital investment","score":0.35499998927116394},{"id":"https://openalex.org/keywords/ownership-change","display_name":"ownership change","score":0.382999986410141},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.36899998784065247}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5684356689453125},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4803377389907837},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.46822071075439453},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.43125832080841064},{"id":"https://openalex.org/C16051113","wikidata":"https://www.wikidata.org/wiki/Q828814","display_name":"Market share","level":2,"score":0.42860332131385803},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.19174858927726746},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:235871540","doi":null,"is_oa":false,"landing_page_url":"https://www.questia.com/library/journal/1G1-265104191/strategies-for-success-a-comprehensive-look-at-mcv","pdf_url":null,"source":{"id":"https://openalex.org/S2764536171","display_name":"Journal of the International Academy of Case Studies","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of the International Academy of Case Studies","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W210224772","https://openalex.org/W3181131312","https://openalex.org/W2109114759","https://openalex.org/W146033264","https://openalex.org/W567496084","https://openalex.org/W7027808715","https://openalex.org/W7009562134","https://openalex.org/W2155446015","https://openalex.org/W2057459146","https://openalex.org/W623234151"],"abstract_inverted_index":{"CASE":[0,140],"DESCRIPTION":[1],"This":[2,57,187,259],"case":[3,45,58,74,111],"highlights":[4],"the":[5,31,110,116,120,126,137,161,192,198,298,303,307,357,367,402],"importance":[6],"of":[7,63,101,108,123,136,194,265],"business":[8,40,117,172,216,310],"strategies":[9,173,199,369],"in":[10,30,34,43,80,84,125,143,185,234,270,279,288,309,320,328,338],"transforming":[11],"a":[12,17,27,35,60,85,182,248,256,325],"company":[13,19,180,327,358,403],"from":[14],"being":[15,253],"merely":[16],"maintenance":[257],"to":[20,25,77,96,204,213,301,355,374],"one":[21],"that":[22,174,200],"has":[23,59,158,170],"grown":[24,159],"be":[26,78],"significant":[28],"player":[29],"telecommunications":[32,138,164],"industry":[33,244],"relatively":[36],"small":[37],"market.":[38],"The":[39,73],"strategy":[41,229,250,311],"discussed":[42],"this":[44,177,205],"focuses":[46],"on":[47,119],"two":[48,81],"areas:":[49],"new":[50,384,405],"product":[51,286,385],"development":[52,393],"and":[53,55,65,71,93,112,154,197,228,251,272,290,341,348,387,390,407],"rebranding":[54,389],"remarketing.":[56,391],"difficulty":[61],"level":[62,70],"three":[64,99],"up,":[66],"appropriate":[67],"for":[68,104],"junior":[69],"beyond.":[72],"is":[75,94,260],"designed":[76],"taught":[79],"class":[82],"hours":[83,100],"strategic":[86],"management,":[87],"managerial":[88],"economics,":[89],"or":[90],"marketing":[91],"course,":[92],"expected":[95],"require":[97],"about":[98],"outside":[102],"preparation":[103],"students,":[105],"consisting":[106],"mainly":[107],"reading":[109],"familiarizing":[113],"themselves":[114],"with":[115,133,361],"environments":[118],"U.S.":[121,362],"territory":[122],"Guam":[124,267],"Western":[127],"Pacific":[128],"region":[129],"as":[130,132,207,209,255],"well":[131,208],"some":[134],"knowledge":[135],"industry.":[139],"SYNOPSIS":[141],"Started":[142],"1993":[144],"by":[145,262,317,371,401],"United":[146],"Micronesia":[147],"Development":[148],"Association,":[149],"formerly":[150],"Marianas":[151,225,236,313,329],"Cable":[152,268],"Vision":[153,269],"currently":[155],"MCV":[156,168,195],"Broadband":[157,169,196],"into":[160,181],"region's":[162],"largest":[163],"provider.":[165],"Since":[166],"2005,":[167],"adopted":[171],"effectively":[175],"transformed":[176],"once":[178],"mediocre":[179],"leading":[183],"competitor":[184],"telecommunications.":[186],"paper":[188],"will":[189],"look":[190],"at":[191,359],"evolution":[193],"have":[201],"brought":[202,337],"success":[203],"company,":[206],"their":[210,215],"future":[211],"plans":[212],"maintain":[214],"success.":[217],"DISCUSSION":[218],"QUESTIONS":[219],"AND":[220],"RECOMMENDED":[221],"ANSWERS":[222],"1.":[223],"Describe":[224,306],"Cablevision's":[226],"performance":[227],"before":[230],"it":[231],"changed":[232],"ownership":[233,406],"2005.":[235,321],"Cablevision":[237,314],"was":[238,252,315],"locally":[239],"competitive":[240],"but":[241,281],"lagged":[242],"behind":[243],"standards.":[245],"It":[246,293],"lacked":[247],"growth":[249,326],"operated":[254],"company.":[304],"evidenced":[261],"its":[263,285],"purchase":[264],"competitor,":[266],"1997":[271],"Kuentos":[273],"Communications":[274],"(Guam's":[275],"first":[276],"internet":[277,291],"company)":[278],"2000":[280],"did":[282,295],"not":[283,296],"expand":[284],"offerings":[287],"video":[289],"services.":[292],"also":[294],"make":[297],"investments":[299],"necessary":[300],"grow":[302],"2.":[305],"shift":[308],"after":[312],"purchased":[316],"Seaport":[318,322,334,376],"Capital":[319,323,335],"envisioned":[324],"Cablevision.":[330],"To":[331],"achieve":[332],"this,":[333],"(1)":[336,383],"an":[339,351],"experienced":[340],"competent":[342],"leader,":[343],"C.E.O.":[344],"Dr.":[345,372],"Craig":[346],"Thompson,":[347],"(2)":[349,388],"required":[350,394],"aggressive":[352],"five-year":[353],"plan":[354],"bring":[356],"par":[360],"counterparts.":[363],"3.":[364],"What":[365],"were":[366,399],"core":[368],"used":[370],"Thompson":[373],"satisfy":[375],"Capital's":[377],"five":[378],"year":[379],"plan?":[380],"These":[381],"are":[382],"development,":[386],"Product":[392],"large":[395],"capital":[396],"investments,":[397],"which":[398],"made":[400],"under":[404],"leadership.":[408],"\u2026":[409]},"counts_by_year":[],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2016-06-24T00:00:00"}