{"id":"https://openalex.org/W2357280775","doi":"https://doi.org/10.1108/s1548-643520160000013014","title":"No Through Road: A Critical Examination of Researcher Assumptions and Approaches to Researching Sustainability","display_name":"No Through Road: A Critical Examination of Researcher Assumptions and Approaches to Researching Sustainability","publication_year":2016,"publication_date":"2016-06-29","ids":{"openalex":"https://openalex.org/W2357280775","doi":"https://doi.org/10.1108/s1548-643520160000013014","mag":"2357280775"},"language":"en","primary_location":{"id":"doi:10.1108/s1548-643520160000013014","doi":"https://doi.org/10.1108/s1548-643520160000013014","is_oa":false,"landing_page_url":"https://doi.org/10.1108/s1548-643520160000013014","pdf_url":null,"source":{"id":"https://openalex.org/S4306463236","display_name":"Emerald Group Publishing Limited eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing in and for a Sustainable Society","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4295235729","display_name":"Marketing in and for a Sustainable Society"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/10059/1469","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5071996022","display_name":"Seonaidh McDonald","orcid":"https://orcid.org/0000-0002-9929-5771","observed_orcids":["https://orcid.org/0000-0002-9929-5771"]},"institutions":[{"id":"https://openalex.org/I522815984","display_name":"Robert Gordon University","ror":"https://ror.org/04f0qj703","country_code":"GB","type":"education","lineage":["https://openalex.org/I522815984"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Seonaidh McDonald","raw_affiliation_strings":["Aberdeen Business School Robert Gordon University Garthdee Road Aberdeen AB10 7QE"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Aberdeen Business School Robert Gordon University Garthdee Road Aberdeen AB10 7QE","institution_ids":["https://openalex.org/I522815984"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5056443106","display_name":"Caroline J. Oates","orcid":"https://orcid.org/0000-0001-8848-9178","observed_orcids":["https://orcid.org/0000-0001-8848-9178"]},"institutions":[{"id":"https://openalex.org/I91136226","display_name":"University of Sheffield","ror":"https://ror.org/05krs5044","country_code":"GB","type":"education","lineage":["https://openalex.org/I91136226"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Caroline J. Oates","raw_affiliation_strings":["Management School Sheffield University Conduit Road Sheffield S10 1FL"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Management School Sheffield University Conduit Road Sheffield S10 1FL","institution_ids":["https://openalex.org/I91136226"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5010811308","display_name":"Panayiota Alevizou","orcid":"https://orcid.org/0000-0003-2340-6444","observed_orcids":["https://orcid.org/0000-0003-2340-6444"]},"institutions":[{"id":"https://openalex.org/I91136226","display_name":"University of Sheffield","ror":"https://ror.org/05krs5044","country_code":"GB","type":"education","lineage":["https://openalex.org/I91136226"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Panayiota J. Alevizou","raw_affiliation_strings":["Management School Sheffield University Conduit Road Sheffield S10 1FL"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Management School Sheffield University Conduit Road Sheffield S10 1FL","institution_ids":["https://openalex.org/I91136226"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":9.7941,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.97433097,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"139","last_page":"168"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.8842999935150146,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.8842999935150146,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11835","display_name":"Sustainability in Higher Education","score":0.04479999840259552,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12926","display_name":"Business Strategies and Management Research","score":0.03579999879002571,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sustainability-research","display_name":"sustainability research","score":0.9829999804496765},{"id":"https://openalex.org/keywords/epistemological-critique","display_name":"epistemological critique","score":0.781000018119812},{"id":"https://openalex.org/keywords/sustainable-consumption","display_name":"sustainable consumption","score":0.8080000281333923},{"id":"https://openalex.org/keywords/positivism","display_name":"positivism","score":0.5429999828338623},{"id":"https://openalex.org/keywords/research-assumptions","display_name":"research assumptions","score":0.5559999942779541},{"id":"https://openalex.org/keywords/research-framing","display_name":"research framing","score":0.531000018119812},{"id":"https://openalex.org/keywords/locus-of-responsibility","display_name":"locus of responsibility","score":0.949999988079071},{"id":"https://openalex.org/keywords/holistic-approach","display_name":"holistic approach","score":0.9039999842643738},{"id":"https://openalex.org/keywords/academic-structure","display_name":"academic structure","score":0.4180000126361847},{"id":"https://openalex.org/keywords/research-paradigms","display_name":"research paradigms","score":0.5559999942779541}],"concepts":[{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.8201559782028198},{"id":"https://openalex.org/C126042441","wikidata":"https://www.wikidata.org/wiki/Q1324888","display_name":"Frame (networking)","level":2,"score":0.5826598405838013},{"id":"https://openalex.org/C55587333","wikidata":"https://www.wikidata.org/wiki/Q1133029","display_name":"Engineering ethics","level":1,"score":0.41518551111221313},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.4089895784854889},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.23695167899131775},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0680810809135437},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.04501152038574219},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1108/s1548-643520160000013014","doi":"https://doi.org/10.1108/s1548-643520160000013014","is_oa":false,"landing_page_url":"https://doi.org/10.1108/s1548-643520160000013014","pdf_url":null,"source":{"id":"https://openalex.org/S4306463236","display_name":"Emerald Group Publishing Limited eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing in and for a Sustainable Society","raw_type":"book-chapter"},{"id":"pmh:oai:eprints.whiterose.ac.uk:116065","doi":null,"is_oa":false,"landing_page_url":"http://eprints.whiterose.ac.uk/116065/9/No%20through%20road%20final%20ch%20Feb%202016.pdf","pdf_url":"http://eprints.whiterose.ac.uk/116065/9/No%20through%20road%20final%20ch%20Feb%202016.pdf","source":{"id":"https://openalex.org/S4306400854","display_name":"White Rose Research Online (University of Leeds, The University of Sheffield, University of York)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I2800616092","host_organization_name":"White Rose University Consortium","host_organization_lineage":["https://openalex.org/I2800616092"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"Book Section"},{"id":"pmh:oai:openair.rgu.ac.uk:10059/1469","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10059/1469","pdf_url":null,"source":{"id":"https://openalex.org/S4306400814","display_name":"Open Access Institutional Repository at Robert Gordon University (Robert Gordon University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I522815984","host_organization_name":"Robert Gordon University","host_organization_lineage":["https://openalex.org/I522815984"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Book chapters"},{"id":"pmh:oai:rgu-repository.worktribe.com:245953","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10059/1469","pdf_url":null,"source":{"id":"https://openalex.org/S4306400814","display_name":"Open Access Institutional Repository at Robert Gordon University (Robert Gordon University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I522815984","host_organization_name":"Robert Gordon University","host_organization_lineage":["https://openalex.org/I522815984"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Book Chapter"}],"best_oa_location":{"id":"pmh:oai:openair.rgu.ac.uk:10059/1469","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10059/1469","pdf_url":null,"source":{"id":"https://openalex.org/S4306400814","display_name":"Open Access Institutional Repository at Robert Gordon University (Robert Gordon University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I522815984","host_organization_name":"Robert Gordon University","host_organization_lineage":["https://openalex.org/I522815984"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Book chapters"},"sustainable_development_goals":[{"score":0.5171999931335449,"id":"https://metadata.un.org/sdg/12","display_name":"Responsible consumption and production"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":69,"referenced_works":["https://openalex.org/W126270605","https://openalex.org/W590312673","https://openalex.org/W656527628","https://openalex.org/W1508129361","https://openalex.org/W1513020064","https://openalex.org/W1524083092","https://openalex.org/W1552774991","https://openalex.org/W1553560586","https://openalex.org/W1556463004","https://openalex.org/W1579829101","https://openalex.org/W1580846753","https://openalex.org/W1581541803","https://openalex.org/W1605750616","https://openalex.org/W1842624987","https://openalex.org/W1879037906","https://openalex.org/W1966410954","https://openalex.org/W1969306895","https://openalex.org/W1971983781","https://openalex.org/W1974551805","https://openalex.org/W1981061432","https://openalex.org/W1988147224","https://openalex.org/W1993457664","https://openalex.org/W1993762507","https://openalex.org/W1996078699","https://openalex.org/W1997231614","https://openalex.org/W1998895132","https://openalex.org/W1998963776","https://openalex.org/W2008284276","https://openalex.org/W2008385512","https://openalex.org/W2008800827","https://openalex.org/W2009250449","https://openalex.org/W2016858372","https://openalex.org/W2017575059","https://openalex.org/W2021067430","https://openalex.org/W2025009014","https://openalex.org/W2029750302","https://openalex.org/W2037804963","https://openalex.org/W2040034673","https://openalex.org/W2047327007","https://openalex.org/W2052096458","https://openalex.org/W2052394515","https://openalex.org/W2068116003","https://openalex.org/W2069971618","https://openalex.org/W2071028750","https://openalex.org/W2082074720","https://openalex.org/W2086683158","https://openalex.org/W2087464381","https://openalex.org/W2090586707","https://openalex.org/W2091597017","https://openalex.org/W2098712057","https://openalex.org/W2102231444","https://openalex.org/W2111919903","https://openalex.org/W2115207265","https://openalex.org/W2115430814","https://openalex.org/W2121282904","https://openalex.org/W2127575305","https://openalex.org/W2129494043","https://openalex.org/W2137158182","https://openalex.org/W2139728561","https://openalex.org/W2151231447","https://openalex.org/W2152095411","https://openalex.org/W2167569415","https://openalex.org/W2186575948","https://openalex.org/W2313793208","https://openalex.org/W2469240122","https://openalex.org/W2603964960","https://openalex.org/W4233319372","https://openalex.org/W4241236866","https://openalex.org/W4249003381"],"related_works":["https://openalex.org/W3160446522","https://openalex.org/W2210011020","https://openalex.org/W4319014176","https://openalex.org/W7065894725","https://openalex.org/W3045915518","https://openalex.org/W4402666608","https://openalex.org/W3157799061","https://openalex.org/W2461551535","https://openalex.org/W2109688080","https://openalex.org/W937516791"],"abstract_inverted_index":{"Abstract":[0],"Purpose":[1],"The":[2],"purpose":[3],"of":[4,47,63,80,101,108,113,134],"this":[5],"paper":[6],"is":[7,36,75],"to":[8,22,24,88,124],"examine":[9,70],"the":[10,48,61,78,106,111],"ways":[11,49,91],"in":[12,50,92,105,122,127],"which":[13,51,93],"academic":[14],"researchers":[15],"frame":[16],"and":[17,21,69,110,137,158],"conduct":[18],"sustainability":[19,74,94,128,161],"research":[20,67,72,95,138],"ask":[23],"what":[25],"extent":[26],"we":[27,59,150],"are":[28,140],"limited":[29],"by":[30,77],"these":[31],"frames.":[32],"Methodology/approach":[33],"Our":[34,83],"approach":[35],"based":[37],"on":[38,73],"an":[39],"epistemological":[40],"critique.":[41],"We":[42,119],"begin":[43],"with":[44,155],"a":[45,99,103,114],"discussion":[46],"sustainable":[52],"consumption":[53],"has":[54],"been":[55],"conceptualised":[56],"within":[57],"marketing;":[58],"question":[60],"influence":[62],"positivist":[64],"social":[65],"science":[66],"traditions":[68],"how":[71],"impacted":[76],"structure":[79],"academia.":[81],"Findings":[82],"critical":[84],"reflection":[85],"leads":[86],"us":[87],"suggest":[89],"three":[90],"might":[96],"be":[97],"re-framed:":[98],"reconsideration":[100],"language,":[102],"shift":[104],"locus":[107],"responsibility":[109],"adoption":[112],"holistic":[115],"approach.":[116],"Research":[117],"implications":[118],"propose":[120],"that":[121],"order":[123],"make":[125],"progress":[126],"research,":[129],"alternative":[130],"frames,":[131],"terms,":[132],"units":[133],"analysis,":[135],"method(ologies)":[136],"ambitions":[139],"needed.":[141],"Originality/value":[142],"By":[143],"making":[144],"visible":[145],"our":[146],"collective,":[147],"unexamined":[148],"assumptions,":[149],"can":[151],"now":[152],"move":[153],"forward":[154],"new":[156],"questions":[157],"agendas":[159],"for":[160],"research.":[162]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2020,"cited_by_count":2},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}