{"id":"https://openalex.org/W2346358685","doi":"https://doi.org/10.1016/j.neuroimage.2016.05.021","title":"Multiple \u201cbuy buttons\u201d in the brain: Forecasting chocolate sales at point-of-sale based on functional brain activation using fMRI","display_name":"Multiple \u201cbuy buttons\u201d in the brain: Forecasting chocolate sales at point-of-sale based on functional brain activation using fMRI","publication_year":2016,"publication_date":"2016-05-09","ids":{"openalex":"https://openalex.org/W2346358685","doi":"https://doi.org/10.1016/j.neuroimage.2016.05.021","mag":"2346358685","pmid":"https://pubmed.ncbi.nlm.nih.gov/27173762"},"language":"en","primary_location":{"id":"doi:10.1016/j.neuroimage.2016.05.021","doi":"https://doi.org/10.1016/j.neuroimage.2016.05.021","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.neuroimage.2016.05.021","pdf_url":null,"source":{"id":"https://openalex.org/S103225281","display_name":"NeuroImage","issn_l":"1053-8119","issn":["1053-8119","1095-9572"],"is_oa":false,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","dongbi-a","doyens","jufo-3","ki-jl-1","medline","norway-2","oarl","poland-140","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"NeuroImage","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj","pubmed"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5069589495","display_name":"Simone K\u00fchn","orcid":"https://orcid.org/0000-0001-6823-7969","observed_orcids":["https://orcid.org/0000-0001-6823-7969"]},"institutions":[{"id":"https://openalex.org/I4210108711","display_name":"University Medical Center Hamburg-Eppendorf","ror":"https://ror.org/01zgy1s35","country_code":"DE","type":"healthcare","lineage":["https://openalex.org/I159176309","https://openalex.org/I4210108711"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Simone K\u00fchn","raw_affiliation_strings":["University Clinic Hamburg-Eppendorf, Clinic and Policlinic for Psychiatry and Psychotherapy, Martinistra\u00dfe 52, 20246 Hamburg, Germany. Electronic address: skuehn@uke.de","University Clinic Hamburg-Eppendorf, Clinic and Policlinic for Psychiatry and Psychotherapy, Martinistra\u00dfe 52, 20246 Hamburg, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University Clinic Hamburg-Eppendorf, Clinic and Policlinic for Psychiatry and Psychotherapy, Martinistra\u00dfe 52, 20246 Hamburg, Germany. Electronic address: skuehn@uke.de","institution_ids":["https://openalex.org/I4210108711"]},{"raw_affiliation_string":"University Clinic Hamburg-Eppendorf, Clinic and Policlinic for Psychiatry and Psychotherapy, Martinistra\u00dfe 52, 20246 Hamburg, Germany","institution_ids":["https://openalex.org/I4210108711"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5067577256","display_name":"Enrique Strelow","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I200763008","display_name":"Justus-Liebig-Universit\u00e4t Gie\u00dfen","ror":"https://ror.org/033eqas34","country_code":"DE","type":"education","lineage":["https://openalex.org/I200763008"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Enrique Strelow","raw_affiliation_strings":["Justus-Liebig University of Gie\u00dfen, Department of Business Administration and Economics, Licher Stra\u00dfe 74, 35394 Gie\u00dfen, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Justus-Liebig University of Gie\u00dfen, Department of Business Administration and Economics, Licher Stra\u00dfe 74, 35394 Gie\u00dfen, Germany","institution_ids":["https://openalex.org/I200763008"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5018388957","display_name":"J\u00fcrgen Gallinat","orcid":"https://orcid.org/0000-0003-0313-5843","observed_orcids":["https://orcid.org/0000-0003-0313-5843"]},"institutions":[{"id":"https://openalex.org/I4210108711","display_name":"University Medical Center Hamburg-Eppendorf","ror":"https://ror.org/01zgy1s35","country_code":"DE","type":"healthcare","lineage":["https://openalex.org/I159176309","https://openalex.org/I4210108711"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"J\u00fcrgen Gallinat","raw_affiliation_strings":["University Clinic Hamburg-Eppendorf, Clinic and Policlinic for Psychiatry and Psychotherapy, Martinistra\u00dfe 52, 20246 Hamburg, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University Clinic Hamburg-Eppendorf, Clinic and Policlinic for Psychiatry and Psychotherapy, Martinistra\u00dfe 52, 20246 Hamburg, Germany","institution_ids":["https://openalex.org/I4210108711"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5069589495"],"corresponding_institution_ids":["https://openalex.org/I4210108711"],"apc_list":{"value":3540,"currency":"USD","value_usd":3540},"apc_paid":null,"fwci":21.4178,"has_fulltext":false,"cited_by_count":110,"citation_normalized_percentile":{"value":0.99042963,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":100},"biblio":{"volume":"136","issue":null,"first_page":"122","last_page":"128"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.2705000042915344,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.2705000042915344,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.16760000586509705,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10042","display_name":"Neural and Behavioral Psychology Studies","score":0.13539999723434448,"subfield":{"id":"https://openalex.org/subfields/2805","display_name":"Cognitive Neuroscience"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sales-forecasting","display_name":"sales forecasting","score":0.7139999866485596},{"id":"https://openalex.org/keywords/point-of-sale","display_name":"point of sale","score":0.7670000195503235},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7670000195503235},{"id":"https://openalex.org/keywords/functional-brain-activation","display_name":"functional brain activation","score":0.6430000066757202},{"id":"https://openalex.org/keywords/nucleus-accumbens","display_name":"nucleus accumbens","score":0.7590000033378601},{"id":"https://openalex.org/keywords/medial-orbitofrontal-cortex","display_name":"medial orbitofrontal cortex","score":0.953000009059906},{"id":"https://openalex.org/keywords/amygdala","display_name":"amygdala","score":0.9539999961853027},{"id":"https://openalex.org/keywords/hippocampus","display_name":"hippocampus","score":0.8730000257492065},{"id":"https://openalex.org/keywords/dorsolateral-prefrontal-cortex","display_name":"dorsolateral prefrontal cortex","score":0.8930000066757202},{"id":"https://openalex.org/keywords/insular-cortex","display_name":"insula","score":0.9440000057220459},{"id":"https://openalex.org/keywords/product-liking","display_name":"product liking","score":0.3959999978542328},{"id":"https://openalex.org/keywords/neuroimaging","display_name":"neuroimaging","score":0.41100001335144043},{"id":"https://openalex.org/keywords/marketing-communication","display_name":"marketing communication","score":0.36800000071525574}],"concepts":[{"id":"https://openalex.org/C25551252","wikidata":"https://www.wikidata.org/wiki/Q5164707","display_name":"Consumer neuroscience","level":4,"score":0.7673640251159668},{"id":"https://openalex.org/C2780508717","wikidata":"https://www.wikidata.org/wiki/Q72788","display_name":"Dorsolateral prefrontal cortex","level":4,"score":0.6802939772605896},{"id":"https://openalex.org/C2779226451","wikidata":"https://www.wikidata.org/wiki/Q903809","display_name":"Functional magnetic resonance imaging","level":2,"score":0.6451423764228821},{"id":"https://openalex.org/C2776559556","wikidata":"https://www.wikidata.org/wiki/Q18717","display_name":"Orbitofrontal cortex","level":4,"score":0.6400030851364136},{"id":"https://openalex.org/C104996578","wikidata":"https://www.wikidata.org/wiki/Q827617","display_name":"Insula","level":2,"score":0.573309600353241},{"id":"https://openalex.org/C58033187","wikidata":"https://www.wikidata.org/wiki/Q386147","display_name":"Point of sale","level":2,"score":0.5300502777099609},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5280516743659973},{"id":"https://openalex.org/C2779144063","wikidata":"https://www.wikidata.org/wiki/Q338924","display_name":"Amygdala","level":2,"score":0.48484838008880615},{"id":"https://openalex.org/C2781195155","wikidata":"https://www.wikidata.org/wiki/Q18680","display_name":"Prefrontal cortex","level":3,"score":0.48000210523605347},{"id":"https://openalex.org/C120843803","wikidata":"https://www.wikidata.org/wiki/Q4955807","display_name":"Brain activity and meditation","level":3,"score":0.4520719349384308},{"id":"https://openalex.org/C58693492","wikidata":"https://www.wikidata.org/wiki/Q551875","display_name":"Neuroimaging","level":2,"score":0.44413575530052185},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.41106587648391724},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.36895644664764404},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2761646509170532},{"id":"https://openalex.org/C522805319","wikidata":"https://www.wikidata.org/wiki/Q179965","display_name":"Electroencephalography","level":2,"score":0.16530048847198486},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.09667789936065674},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0}],"mesh":[{"descriptor_ui":"D000069956","descriptor_name":"Chocolate","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D000328","descriptor_name":"Adult","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D001921","descriptor_name":"Brain","qualifier_ui":"Q000502","qualifier_name":"physiology","is_major_topic":true},{"descriptor_ui":"D001931","descriptor_name":"Brain Mapping","qualifier_ui":"Q000379","qualifier_name":"methods","is_major_topic":true},{"descriptor_ui":"D003258","descriptor_name":"Consumer Behavior","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D003657","descriptor_name":"Decision Making","qualifier_ui":"Q000502","qualifier_name":"physiology","is_major_topic":true},{"descriptor_ui":"D005260","descriptor_name":"Female","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D005544","descriptor_name":"Forecasting","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D006801","descriptor_name":"Humans","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D007090","descriptor_name":"Image Interpretation, Computer-Assisted","qualifier_ui":"Q000379","qualifier_name":"methods","is_major_topic":false},{"descriptor_ui":"D007600","descriptor_name":"Judgment","qualifier_ui":"Q000502","qualifier_name":"physiology","is_major_topic":true},{"descriptor_ui":"D008279","descriptor_name":"Magnetic Resonance Imaging","qualifier_ui":"Q000379","qualifier_name":"methods","is_major_topic":true},{"descriptor_ui":"D008297","descriptor_name":"Male","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D008875","descriptor_name":"Middle Aged","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D012680","descriptor_name":"Sensitivity and Specificity","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D015203","descriptor_name":"Reproducibility of Results","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D040541","descriptor_name":"Marketing","qualifier_ui":"Q000379","qualifier_name":"methods","is_major_topic":false},{"descriptor_ui":"D055815","descriptor_name":"Young Adult","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false}],"locations_count":3,"locations":[{"id":"doi:10.1016/j.neuroimage.2016.05.021","doi":"https://doi.org/10.1016/j.neuroimage.2016.05.021","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.neuroimage.2016.05.021","pdf_url":null,"source":{"id":"https://openalex.org/S103225281","display_name":"NeuroImage","issn_l":"1053-8119","issn":["1053-8119","1095-9572"],"is_oa":false,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","dongbi-a","doyens","jufo-3","ki-jl-1","medline","norway-2","oarl","poland-140","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"NeuroImage","raw_type":"journal-article"},{"id":"pmid:27173762","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/27173762","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"NeuroImage","raw_type":"Journal Article"},{"id":"pmh:oai:pure.mpg.de:item_3037921","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/21.11116/0000-0003-6C7D-9","pdf_url":null,"source":{"id":"https://openalex.org/S4306400654","display_name":"MPG.PuRe (Max Planck Society)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I149899117","host_organization_name":"Max Planck Society","host_organization_lineage":["https://openalex.org/I149899117"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"NeuroImage","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3","score":0.6240000128746033}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":38,"referenced_works":["https://openalex.org/W1824074316","https://openalex.org/W1942325435","https://openalex.org/W1965881519","https://openalex.org/W1972400083","https://openalex.org/W1992429025","https://openalex.org/W1994334609","https://openalex.org/W2020628123","https://openalex.org/W2025476272","https://openalex.org/W2025642716","https://openalex.org/W2029525586","https://openalex.org/W2038292797","https://openalex.org/W2058046532","https://openalex.org/W2061087458","https://openalex.org/W2064422361","https://openalex.org/W2066609114","https://openalex.org/W2069221001","https://openalex.org/W2073276561","https://openalex.org/W2075981640","https://openalex.org/W2090242791","https://openalex.org/W2095310830","https://openalex.org/W2097783196","https://openalex.org/W2102910920","https://openalex.org/W2104193799","https://openalex.org/W2108437241","https://openalex.org/W2108536935","https://openalex.org/W2109799619","https://openalex.org/W2113483252","https://openalex.org/W2117067691","https://openalex.org/W2117170968","https://openalex.org/W2123442817","https://openalex.org/W2136022845","https://openalex.org/W2137738843","https://openalex.org/W2141592724","https://openalex.org/W2142289294","https://openalex.org/W2150409513","https://openalex.org/W2154574407","https://openalex.org/W2158485497","https://openalex.org/W2167640833"],"related_works":["https://openalex.org/W4379184267","https://openalex.org/W7162438637","https://openalex.org/W7096661735","https://openalex.org/W2792158042","https://openalex.org/W1905081362","https://openalex.org/W2955395446","https://openalex.org/W2109799619","https://openalex.org/W2143002149","https://openalex.org/W2121148108","https://openalex.org/W2108437241"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":9},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":7},{"year":2023,"cited_by_count":7},{"year":2022,"cited_by_count":20},{"year":2021,"cited_by_count":11},{"year":2020,"cited_by_count":20},{"year":2019,"cited_by_count":11},{"year":2018,"cited_by_count":14},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":2}],"updated_date":"2026-11-03T10:50:19.383937","created_date":"2016-06-24T00:00:00"}
