{"id":"https://openalex.org/W2345653160","doi":"https://doi.org/10.35156/0505-000-015-007","title":"\u062a\u0623\u062b\u064a\u0631 \u062a\u063a\u064a\u064a\u0631 \u0635\u0648\u0631\u0629 \u0648\u0627\u0633\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 . \u062d\u0627\u0644\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648\u0631\u064a\u062f\u0648:, \u0642\u0631\u0627\u0621\u0629 \u0644\u0622\u0631\u0627\u0621 \u0639\u064a\u0646\u0629 \u0645\u0646 \u0645\u062a\u0639\u0627\u0645\u0644\u064a \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0646\u0642\u0627\u0644 \u0623\u0648\u0631\u064a\u062f\u0648 \u0628\u0645\u0646\u0637\u0642\u0629 \u0648\u0631\u0642\u0644\u0629","display_name":"\u062a\u0623\u062b\u064a\u0631 \u062a\u063a\u064a\u064a\u0631 \u0635\u0648\u0631\u0629 \u0648\u0627\u0633\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 . \u062d\u0627\u0644\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648\u0631\u064a\u062f\u0648:, \u0642\u0631\u0627\u0621\u0629 \u0644\u0622\u0631\u0627\u0621 \u0639\u064a\u0646\u0629 \u0645\u0646 \u0645\u062a\u0639\u0627\u0645\u0644\u064a \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0646\u0642\u0627\u0644 \u0623\u0648\u0631\u064a\u062f\u0648 \u0628\u0645\u0646\u0637\u0642\u0629 \u0648\u0631\u0642\u0644\u0629","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2345653160","doi":"https://doi.org/10.35156/0505-000-015-007","mag":"2345653160"},"language":"ar","primary_location":{"id":"doi:10.35156/0505-000-015-007","doi":"https://doi.org/10.35156/0505-000-015-007","is_oa":false,"landing_page_url":"https://doi.org/10.35156/0505-000-015-007","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u0628\u0627\u062d\u062b","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://elbahithreview.edu.dz/index.php/bahith/article/view/426","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5048400376","display_name":"\u062d\u0643\u064a\u0645 \u0628\u0646 \u062c\u0631\u0648\u0629","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I114564095","display_name":"University of Ouargla","ror":"https://ror.org/05amrd548","country_code":"DZ","type":"education","lineage":["https://openalex.org/I114564095"]}],"countries":["DZ"],"is_corresponding":false,"raw_author_name":"\u062d\u0643\u064a\u0645 \u0628\u0646 \u062c\u0631\u0648\u0629","raw_affiliation_strings":["\u0643\u0644\u064a\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0639\u0644\u0648\u0645 \u0627\u0644\u062a\u0633\u064a\u064a\u0631  \u062c\u0627\u0645\u0639\u0629 \u0642\u0627\u0635\u062f\u064a \u0645\u0631\u0628\u0627\u062d\u060c \u0648\u0631\u0642\u0644\u0629 - \u0627\u0644\u062c\u0632\u0627\u0626\u0631"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u0643\u0644\u064a\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0639\u0644\u0648\u0645 \u0627\u0644\u062a\u0633\u064a\u064a\u0631  \u062c\u0627\u0645\u0639\u0629 \u0642\u0627\u0635\u062f\u064a \u0645\u0631\u0628\u0627\u062d\u060c \u0648\u0631\u0642\u0644\u0629 - \u0627\u0644\u062c\u0632\u0627\u0626\u0631","institution_ids":["https://openalex.org/I114564095"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5032611125","display_name":"\u0627\u0644\u0639\u0631\u0628\u064a \u0639\u0637\u064a\u0629","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I114564095","display_name":"University of Ouargla","ror":"https://ror.org/05amrd548","country_code":"DZ","type":"education","lineage":["https://openalex.org/I114564095"]}],"countries":["DZ"],"is_corresponding":false,"raw_author_name":"\u0627\u0644\u0639\u0631\u0628\u064a \u0639\u0637\u064a\u0629","raw_affiliation_strings":["\u0643\u0644\u064a\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0639\u0644\u0648\u0645 \u0627\u0644\u062a\u0633\u064a\u064a\u0631  \u062c\u0627\u0645\u0639\u0629 \u0642\u0627\u0635\u062f\u064a \u0645\u0631\u0628\u0627\u062d\u060c \u0648\u0631\u0642\u0644\u0629 - \u0627\u0644\u062c\u0632\u0627\u0626\u0631"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u0643\u0644\u064a\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0639\u0644\u0648\u0645 \u0627\u0644\u062a\u0633\u064a\u064a\u0631  \u062c\u0627\u0645\u0639\u0629 \u0642\u0627\u0635\u062f\u064a \u0645\u0631\u0628\u0627\u062d\u060c \u0648\u0631\u0642\u0644\u0629 - \u0627\u0644\u062c\u0632\u0627\u0626\u0631","institution_ids":["https://openalex.org/I114564095"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I114564095"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.35793876,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"91","last_page":"91"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9409000277519226,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9409000277519226,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0210999995470047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.01679999940097332,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-name-change","display_name":"brand name change","score":0.8769999742507935},{"id":"https://openalex.org/keywords/brand-image-change","display_name":"brand image change","score":0.8259999752044678},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9879999756813049},{"id":"https://openalex.org/keywords/brand-switching","display_name":"brand switching","score":0.3580000102519989},{"id":"https://openalex.org/keywords/mobile-communication","display_name":"mobile communication","score":0.3930000066757202},{"id":"https://openalex.org/keywords/ooredoo","display_name":"Ooredoo","score":0.8130000233650208},{"id":"https://openalex.org/keywords/consumer-acceptance","display_name":"consumer acceptance","score":0.5699999928474426},{"id":"https://openalex.org/keywords/brand-perception","display_name":"brand perception","score":0.4659999907016754}],"concepts":[{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.33534660935401917}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.35156/0505-000-015-007","doi":"https://doi.org/10.35156/0505-000-015-007","is_oa":false,"landing_page_url":"https://doi.org/10.35156/0505-000-015-007","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u0628\u0627\u062d\u062b","raw_type":"journal-article"},{"id":"pmh:oai:ojs2.www.elbahithreview.edu.dz:article/426","doi":null,"is_oa":true,"landing_page_url":"https://elbahithreview.edu.dz/index.php/bahith/article/view/426","pdf_url":null,"source":{"id":"https://openalex.org/S4210171851","display_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u0628\u0627\u062d\u062b","issn_l":"1112-3613","issn":["1112-3613","2437-0843"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":"https://openalex.org/P4310315371","host_organization_name":"University Kasdi Merbah Ouargla- Algeria","host_organization_lineage":["https://openalex.org/P4310315371"],"host_organization_lineage_names":["University Kasdi Merbah Ouargla- Algeria"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1112-3613","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs2.www.elbahithreview.edu.dz:article/426","doi":null,"is_oa":true,"landing_page_url":"https://elbahithreview.edu.dz/index.php/bahith/article/view/426","pdf_url":null,"source":{"id":"https://openalex.org/S4210171851","display_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u0628\u0627\u062d\u062b","issn_l":"1112-3613","issn":["1112-3613","2437-0843"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":"https://openalex.org/P4310315371","host_organization_name":"University Kasdi Merbah Ouargla- Algeria","host_organization_lineage":["https://openalex.org/P4310315371"],"host_organization_lineage_names":["University Kasdi Merbah Ouargla- Algeria"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1112-3613","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2326325121","https://openalex.org/W2906747385","https://openalex.org/W3097712258","https://openalex.org/W4403068832","https://openalex.org/W2904021285","https://openalex.org/W3128824102","https://openalex.org/W4411881232","https://openalex.org/W4412145624","https://openalex.org/W7218019499","https://openalex.org/W3088218996"],"abstract_inverted_index":{"\u062a\u0647\u062f\u0641":[0],"\u0647\u0630\u0647":[1],"\u0627\u0644\u062f\u0631\u0627\u0633\u0629":[2,63,95,105],"\u0625\u0644\u0649":[3,25,49,129],"\u062a\u0642\u062f\u064a\u0645":[4,50],"\u0642\u0631\u0627\u0621\u0629":[5],"\u0644\u0645\u062f\u0649":[6],"\u062a\u0623\u062b\u064a\u0631":[7],"\u062a\u063a\u064a\u064a\u0631":[8,131],"\u0635\u0648\u0631\u0629":[9,132],"\u0648\u0627\u0633\u0645":[10,133],"\u0627\u0644\u0639\u0644\u0627\u0645\u0629":[11,46,55,79,111,134],"\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629":[12,80,135],"\u0639\u0644\u0649":[13,28,57,75,137],"\u0633\u0644\u0648\u0643":[14,138],"\u0645\u0633\u062a\u0647\u0644\u0643":[15],"\u0645\u0646\u062a\u062c\u0627\u062a":[16],"\u0645\u0624\u0633\u0633\u0629":[17],"\u0623\u0648\u0631\u064a\u062f\u0648":[18,81],"(\u0646\u062c\u0645\u0629":[19],"\u0633\u0627\u0628\u0642\u0627)":[20],"\u0644\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a":[21],"\u0627\u0644\u0647\u0627\u062a\u0641":[22],"\u0627\u0644\u0646\u0642\u0627\u0644\u060c":[23],"\u0625\u0636\u0627\u0641\u0629":[24,48],"\u062a\u062d\u062f\u064a\u062f":[26],"\u0648\u0627\u0644\u062a\u0639\u0631\u0641":[27],"\u0623\u0647\u0645":[29],"\u0627\u0644\u062a\u0623\u062b\u064a\u0631\u0627\u062a":[30],"\u0627\u0644\u0627\u064a\u062c\u0627\u0628\u064a\u0629":[31],"\u0648\u0627\u0644\u0633\u0644\u0628\u064a\u0629":[32],"\u0627\u0644\u062a\u064a":[33],"\u0642\u062f":[34],"\u062a\u0646\u062c\u0645":[35],"\u0639\u0646":[36],"\u0647\u0630\u0627":[37],"\u0627\u0644\u062a\u063a\u064a\u064a\u0631\u060c":[38],"\u0648\u0645\u0627":[39],"\u0647\u0648":[40],"\u0631\u0623\u064a":[41],"\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643":[42],"\u0648\u0645\u062f\u0649":[43],"\u062a\u0642\u0628\u0644\u0647":[44],"\u0644\u0647\u0627\u062a\u0647":[45],"\u0627\u0644\u062c\u062f\u064a\u062f\u0629\u060c":[47],"\u0646\u0638\u0631\u0629":[51],"\u0623\u0648\u0644\u064a\u0629":[52],"\u0644\u0645\u0641\u0647\u0648\u0645":[53],"\u0647\u0627\u062a\u0647":[54],"\u0627\u0644\u062c\u062f\u064a\u062f\u0629":[56,82],"\u0627\u0644\u0635\u0639\u064a\u062f":[58],"\u0627\u0644\u062a\u062c\u0627\u0631\u064a.":[59],"\u0648\u0644\u063a\u0631\u0636":[60],"\u062a\u062d\u0642\u064a\u0642":[61],"\u0623\u0647\u062f\u0627\u0641":[62,121],"\u0642\u0627\u0645":[64],"\u0627\u0644\u0628\u0627\u062d\u062b":[65],"\u0628\u062a\u0635\u0645\u064a\u0645":[66],"\u0648\u062a\u0648\u0632\u064a\u0639":[67],"\u0627\u0633\u062a\u0645\u0627\u0631\u0629":[68],"\u0623\u0633\u0626\u0644\u0629":[69],"\u0645\u062a\u0639\u0644\u0642\u0629":[70],"\u0628\u0645\u0648\u0636\u0648\u0639":[71],"\u0627\u0644\u0628\u062d\u062b":[72],"\u0648\u0627\u0644\u062a\u064a":[73],"\u0634\u0645\u0644\u062a":[74],"(15)":[76],"\u0641\u0642\u0631\u0629":[77],"\u062d\u0648\u0644":[78],"\u0648\u0627\u0644\u0639\u0644\u0627\u0645\u0629":[83],"\u0627\u0644\u0642\u062f\u064a\u0645\u0629":[84],"\u0644\u0647\u0627":[85],"(\u0646\u062c\u0645\u0629)\u060c":[86],"\u0648\u0630\u0644\u0643":[87],"\u0645\u0646":[88,106,117],"\u0623\u062c\u0644":[89],"\u062c\u0645\u0639":[90],"\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a":[91],"\u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627":[92],"\u0648\u0627\u062e\u062a\u0628\u0627\u0631":[93],"\u0641\u0631\u0636\u064a\u0627\u062a":[94],"\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645":[96],"\u0627\u0644\u062d\u0632\u0645\u0629":[97],"\u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629":[98,119],"\u0644\u0644\u0639\u0644\u0648\u0645":[99],"\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629":[100],"(SPSS)\u060c":[101],"\u0648\u0642\u062f":[102],"\u062a\u0643\u0648\u0646\u062a":[103],"\u0639\u064a\u0646\u0629":[104],"(416)":[107],"\u0645\u062a\u0639\u0627\u0645\u0644":[108],"\u0644\u0645\u0646\u062a\u062c\u0627\u062a":[109],"\u0648\u062e\u062f\u0645\u0627\u062a":[110],"\u0623\u0648\u0631\u064a\u062f\u0648\u060c":[112],"\u0643\u0645\u0627":[113],"\u062a\u0645":[114,127],"\u0627\u0633\u062a\u062e\u062f\u0627\u0645":[115],"\u0627\u0644\u0639\u062f\u064a\u062f":[116],"\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628":[118],"\u0644\u062a\u062d\u0642\u064a\u0642":[120],"\u0627\u0644\u062f\u0631\u0627\u0633\u0629\u060c":[122],"\u0648\u0628\u0639\u062f":[123],"\u0625\u062c\u0631\u0627\u0621":[124],"\u0639\u0645\u0644\u064a\u0629":[125],"\u0627\u0644\u062a\u062d\u0644\u064a\u0644":[126],"\u0627\u0644\u062a\u0648\u0635\u0644":[128],"\u0623\u0646":[130],"\u064a\u0624\u062b\u0631":[136],"\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643.":[139]},"counts_by_year":[],"updated_date":"2026-10-03T13:16:28.481748","created_date":"2016-06-24T00:00:00"}
