{"id":"https://openalex.org/W234455177","doi":null,"title":"Gestion de la coh\u00e9rence des r\u00e9cits des marques de luxe sur Internet : \u00e9tude s\u00e9miotique et analyse compar\u00e9e des secteurs de la maroquinerie et de la joaillerie","display_name":"Gestion de la coh\u00e9rence des r\u00e9cits des marques de luxe sur Internet : \u00e9tude s\u00e9miotique et analyse compar\u00e9e des secteurs de la maroquinerie et de la joaillerie","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W234455177","mag":"234455177"},"language":"en","primary_location":{"id":"pmh:oai:HAL:hal-01532822v1","doi":null,"is_oa":true,"landing_page_url":"https://hal.parisnanterre.fr/hal-01532822v1/document","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revue Fran\u00e7aise du Marketing, 2012, 233 (3/5), pp.5-26","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://hal.parisnanterre.fr/hal-01532822v1/document","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5014708369","display_name":"Nathalie Veg-Sala","orcid":"https://orcid.org/0000-0002-8539-7830","observed_orcids":["https://orcid.org/0000-0002-8539-7830"]},"institutions":[{"id":"https://openalex.org/I40434647","display_name":"Universit\u00e9 Paris Nanterre","ror":"https://ror.org/013bkhk48","country_code":"FR","type":"education","lineage":["https://openalex.org/I40434647"]},{"id":"https://openalex.org/I4387155002","display_name":"Centre d'\u00e9tudes et de recherches sur les organisations et la strat\u00e9gie","ror":"https://ror.org/035m4wz05","country_code":"FR","type":"facility","lineage":["https://openalex.org/I40434647","https://openalex.org/I4387155002"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Veg-Sala, Nathalie","raw_affiliation_strings":["CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Strat\u00e9gie (CEROS\r\nUniversit\u00e9 Paris Nanterre\r\n200 avenue de la R\u00e9publique\r\n92001 Nanterre cedex - France)","UPN - Universit\u00e9 Paris Nanterre (200 avenue de la R\u00e9publique - 92001 Nanterre cedex - France)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Strat\u00e9gie (CEROS\r\nUniversit\u00e9 Paris Nanterre\r\n200 avenue de la R\u00e9publique\r\n92001 Nanterre cedex - France)","institution_ids":["https://openalex.org/I40434647","https://openalex.org/I4387155002"]},{"raw_affiliation_string":"UPN - Universit\u00e9 Paris Nanterre (200 avenue de la R\u00e9publique - 92001 Nanterre cedex - France)","institution_ids":["https://openalex.org/I40434647"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5088044339","display_name":"Angy Geerts","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I130929987","display_name":"University of Mons","ror":"https://ror.org/02qnnz951","country_code":"BE","type":"education","lineage":["https://openalex.org/I130929987"]}],"countries":["BE"],"is_corresponding":false,"raw_author_name":"Geerts, Angy","raw_affiliation_strings":["UMONS - Universit\u00e9 de Mons / University of Mons (20, place du Parc, B7000 Mons - Belgium)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UMONS - Universit\u00e9 de Mons / University of Mons (20, place du Parc, B7000 Mons - Belgium)","institution_ids":["https://openalex.org/I130929987"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.4297,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.87197134,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"233","issue":"3/5","first_page":"5","last_page":"26"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.3698999881744385,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.3698999881744385,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.3296000063419342,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.2524000108242035,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/luxury-brands","display_name":"luxury brands","score":0.9929999709129333},{"id":"https://openalex.org/keywords/brand-storytelling","display_name":"brand storytelling","score":0.8149999976158142},{"id":"https://openalex.org/keywords/narrative-coherence","display_name":"narrative coherence","score":0.8730000257492065},{"id":"https://openalex.org/keywords/brand-websites","display_name":"brand websites","score":0.6330000162124634},{"id":"https://openalex.org/keywords/internet-marketing","display_name":"internet marketing","score":0.5450000166893005},{"id":"https://openalex.org/keywords/semiotics-of-communication","display_name":"semiotics of communication","score":0.6079999804496765},{"id":"https://openalex.org/keywords/leather-products","display_name":"leather goods","score":0.7110000252723694},{"id":"https://openalex.org/keywords/jewelry","display_name":"jewelry","score":0.8429999947547913}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7972580790519714},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.44691240787506104}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:HAL:hal-01532822v1","doi":null,"is_oa":true,"landing_page_url":"https://hal.parisnanterre.fr/hal-01532822v1/document","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revue Fran\u00e7aise du Marketing, 2012, 233 (3/5), pp.5-26","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:RePEc:hal:journl:hal-01532822","doi":null,"is_oa":false,"landing_page_url":"https://hal.parisnanterre.fr/hal-01532822v1/document","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"preprint"},{"id":"pmh:oai:orbi.umons.ac.be:20.500.12907/37910","doi":null,"is_oa":false,"landing_page_url":"https://orbi.umons.ac.be/handle/20.500.12907/37910","pdf_url":null,"source":{"id":"https://openalex.org/S7407055454","display_name":"ORBi UMONS","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revue Fran\u00e7aise du Marketing (2012-01-01)","raw_type":"http://purl.org/coar/resource_type/c_6501"}],"best_oa_location":{"id":"pmh:oai:HAL:hal-01532822v1","doi":null,"is_oa":true,"landing_page_url":"https://hal.parisnanterre.fr/hal-01532822v1/document","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revue Fran\u00e7aise du Marketing, 2012, 233 (3/5), pp.5-26","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W177650615","https://openalex.org/W6998831595","https://openalex.org/W1011914165","https://openalex.org/W7133381629","https://openalex.org/W2201640950","https://openalex.org/W769196494","https://openalex.org/W2435431128","https://openalex.org/W2058505937","https://openalex.org/W7133455692","https://openalex.org/W73898152"],"abstract_inverted_index":{"L\u2019objectif":[0],"de":[1,14,43,46,53,71,91,101,105,119],"cet":[2],"article":[3],"est":[4,73,88,110],"d\u2019apporter":[5],"un":[6,89],"\u00e9clairage":[7],"sur":[8,21,55],"la":[9,49,68,106],"fa\u00e7on":[10,107],"dont":[11,108],"les":[12,83,97,117],"marques":[13,54,100],"luxe":[15,86],"mettent":[16],"en":[17],"sc\u00e8ne":[18],"leurs":[19,35],"r\u00e9cits":[20,52,98],"leur":[22],"site":[23],"web":[24],"et":[25,57,87,112],"d\u2019\u00e9tudier":[26,40],"dans":[27,59],"quelle":[28],"mesure":[29],"Internet":[30],"peut":[31,94],"renforcer":[32,96],"ou":[33],"diluer":[34],"r\u00e9cits.":[36],"Il":[37],"s\u2019agit":[38],"donc":[39],"des":[41,51,99],"pistes":[42],"r\u00e9flexion":[44],"permettant":[45],"mieux":[47],"g\u00e9rer":[48],"coh\u00e9rence":[50],"Internet,":[56],"ce,":[58],"une":[60],"approche":[61],"comparative":[62],"sectorielle.":[63],"Une":[64],"m\u00e9thodologie":[65],"s\u00e9miotique":[66],"sous":[67],"forme":[69],"d\u2019\u00e9tudes":[70],"cas":[72],"men\u00e9e.":[74],"Les":[75],"r\u00e9sultats":[76],"montrent":[77],"qu'Internet":[78],"n'est":[79],"pas":[80],"incompatible":[81],"avec":[82],"caract\u00e9ristiques":[84],"du":[85],"moyen":[90],"communication":[92],"qui":[93],"m\u00eame":[95],"luxe.":[102],"Tout":[103],"d\u00e9pend":[104],"il":[109],"utilis\u00e9,":[111],"ce":[113],"quels":[114],"que":[115],"soient":[116],"types":[118],"produits.":[120]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2016-06-24T00:00:00"}