{"id":"https://openalex.org/W2344321985","doi":"https://doi.org/10.3917/rsg.275.0111","title":"L\u2019effet des facteurs d\u2019ambiance sonores et olfactifs sur les r\u00e9ponses conatives du client: Apport de l\u2019approche conjointe","display_name":"L\u2019effet des facteurs d\u2019ambiance sonores et olfactifs sur les r\u00e9ponses conatives du client: Apport de l\u2019approche conjointe","publication_year":2016,"publication_date":"2016-04-16","ids":{"openalex":"https://openalex.org/W2344321985","doi":"https://doi.org/10.3917/rsg.275.0111","mag":"2344321985"},"language":"fr","primary_location":{"id":"doi:10.3917/rsg.275.0111","doi":"https://doi.org/10.3917/rsg.275.0111","is_oa":true,"landing_page_url":"https://doi.org/10.3917/rsg.275.0111","pdf_url":"https://www.cairn.info/load_pdf.php?ID_ARTICLE=RSG_275_0111&download=1","source":{"id":"https://openalex.org/S4210186007","display_name":"La Revue des sciences de gestion/La Revue des sciences de gestion, Direction et gestion","issn_l":"1160-7742","issn":["1160-7742","1760-6136"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","fnege-4"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"La Revue des Sciences de Gestion","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://www.cairn.info/load_pdf.php?ID_ARTICLE=RSG_275_0111&download=1","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5060622008","display_name":"Norch\u00e8ne Ben Dahmane Mouelhi","orcid":"https://orcid.org/0000-0003-0615-5655","observed_orcids":["https://orcid.org/0000-0003-0615-5655"]},"institutions":[{"id":"https://openalex.org/I142899784","display_name":"University of Sfax","ror":"https://ror.org/04d4sd432","country_code":"TN","type":"education","lineage":["https://openalex.org/I142899784"]},{"id":"https://openalex.org/I4387153363","display_name":"Normandie Innovation March\u00e9 Entreprise Consommation","ror":"https://ror.org/040qadc12","country_code":"FR","type":"facility","lineage":["https://openalex.org/I141576021","https://openalex.org/I4210105918","https://openalex.org/I4387153363","https://openalex.org/I62396329","https://openalex.org/I98702875"]}],"countries":["FR","TN"],"is_corresponding":false,"raw_author_name":"Norch\u00e8ne Ben Dahmane Mouelhi","raw_affiliation_strings":["\nMa\u00eetre assistante IHEC Carthage\u00a0\u2013\u00a0Universit\u00e9 Carthage\nChercheur NIMEC\u00a0-\u00a0IAE Caen\u00a0-\u00a0LRM\u00a0-\nUniversit\u00e9 de Sfax, Tunisie\n","IHEC - Institut des hautes \u00e9tudes commerciales (Carthage, Tunisie) (Rue Victor Hugo, 2016 Carthage - Tunisia)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\nMa\u00eetre assistante IHEC Carthage\u00a0\u2013\u00a0Universit\u00e9 Carthage\nChercheur NIMEC\u00a0-\u00a0IAE Caen\u00a0-\u00a0LRM\u00a0-\nUniversit\u00e9 de Sfax, Tunisie\n","institution_ids":["https://openalex.org/I142899784","https://openalex.org/I4387153363"]},{"raw_affiliation_string":"IHEC - Institut des hautes \u00e9tudes commerciales (Carthage, Tunisie) (Rue Victor Hugo, 2016 Carthage - Tunisia)","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5050399502","display_name":"Jo\u00ebl Br\u00e9e","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4387153363","display_name":"Normandie Innovation March\u00e9 Entreprise Consommation","ror":"https://ror.org/040qadc12","country_code":"FR","type":"facility","lineage":["https://openalex.org/I141576021","https://openalex.org/I4210105918","https://openalex.org/I4387153363","https://openalex.org/I62396329","https://openalex.org/I98702875"]},{"id":"https://openalex.org/I91720666","display_name":"ESSCA School of Management","ror":"https://ror.org/04kkyet53","country_code":"FR","type":"education","lineage":["https://openalex.org/I91720666"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Jo\u00ebl Br\u00e9e","raw_affiliation_strings":["\nProfesseur et directeur du NIMEC\u00a0-\u00a0IAE Caen\nR\u00e9dacteur en chef de RAM\nFrance\n","ESSCA Research Lab (1, rue Joseph Lakanal 49003 ANGERS Cedex 01 - France)","NIMEC - Normandie Innovation March\u00e9 Entreprise Consommation (3, avenue Pasteur 76000 Rouen - France)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\nProfesseur et directeur du NIMEC\u00a0-\u00a0IAE Caen\nR\u00e9dacteur en chef de RAM\nFrance\n","institution_ids":["https://openalex.org/I4387153363"]},{"raw_affiliation_string":"ESSCA Research Lab (1, rue Joseph Lakanal 49003 ANGERS Cedex 01 - France)","institution_ids":["https://openalex.org/I91720666"]},{"raw_affiliation_string":"NIMEC - Normandie Innovation March\u00e9 Entreprise Consommation (3, avenue Pasteur 76000 Rouen - France)","institution_ids":["https://openalex.org/I4387153363"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.4884,"has_fulltext":true,"cited_by_count":4,"citation_normalized_percentile":{"value":0.8780717,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"N\u00b0 275-276","issue":"5","first_page":"111","last_page":"122"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/store-atmosphere","display_name":"store atmosphere","score":0.7630000114440918},{"id":"https://openalex.org/keywords/music-in-retail","display_name":"music in retail","score":0.675000011920929},{"id":"https://openalex.org/keywords/scent-marketing","display_name":"scent marketing","score":0.6959999799728394},{"id":"https://openalex.org/keywords/olfactory-cues","display_name":"olfactory cues","score":0.796999990940094},{"id":"https://openalex.org/keywords/conative-response","display_name":"conative response","score":0.7480000257492065},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8690000176429749},{"id":"https://openalex.org/keywords/retail-environment","display_name":"retail environment","score":0.35499998927116394}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7121046781539917},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.38724398612976074},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.37846899032592773}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.3917/rsg.275.0111","doi":"https://doi.org/10.3917/rsg.275.0111","is_oa":true,"landing_page_url":"https://doi.org/10.3917/rsg.275.0111","pdf_url":"https://www.cairn.info/load_pdf.php?ID_ARTICLE=RSG_275_0111&download=1","source":{"id":"https://openalex.org/S4210186007","display_name":"La Revue des sciences de gestion/La Revue des sciences de gestion, Direction et gestion","issn_l":"1160-7742","issn":["1160-7742","1760-6136"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","fnege-4"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"La Revue des Sciences de Gestion","raw_type":"journal-article"},{"id":"pmh:oai:HAL:hal-02022208v1","doi":null,"is_oa":false,"landing_page_url":"https://normandie-univ.hal.science/hal-02022208","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"La Revue des Sciences de Gestion, 2015, 275-276, pp.111-122. &#x27E8;10.3917/rsg.275.0111&#x27E9;","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:cairn.info:RSG_275_0111","doi":null,"is_oa":false,"landing_page_url":"https://www.cairn.info/article.php?ID_ARTICLE=RSG_275_0111","pdf_url":null,"source":{"id":"https://openalex.org/S4406923042","display_name":"Cairn.info","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405258322","host_organization_name":"Cairn.info","host_organization_lineage":["https://openalex.org/I4405258322"],"host_organization_lineage_names":[],"type":"other"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"La Revue des Sciences de Gestion | 275-276 | 5 | 2016-04-16 | p. 111-122 | 1160-7742","raw_type":null},{"id":"mag:2344395676","doi":null,"is_oa":false,"landing_page_url":"https://www.cairn.info/revue-des-sciences-de-gestion-2015-5-page-111.htm","pdf_url":null,"source":{"id":"https://openalex.org/S4210186007","display_name":"La Revue des sciences de gestion/La Revue des sciences de gestion, Direction et gestion","issn_l":"1160-7742","issn":["1160-7742","1760-6136"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","fnege-4"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u0098La \u009cRevue des sciences de gestion/\u0098La \u009cRevue des sciences de gestion, Direction et gestion","raw_type":null}],"best_oa_location":{"id":"doi:10.3917/rsg.275.0111","doi":"https://doi.org/10.3917/rsg.275.0111","is_oa":true,"landing_page_url":"https://doi.org/10.3917/rsg.275.0111","pdf_url":"https://www.cairn.info/load_pdf.php?ID_ARTICLE=RSG_275_0111&download=1","source":{"id":"https://openalex.org/S4210186007","display_name":"La Revue des sciences de gestion/La Revue des sciences de gestion, Direction et gestion","issn_l":"1160-7742","issn":["1160-7742","1760-6136"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","fnege-4"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"La Revue des Sciences de Gestion","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2344321985.pdf","grobid_xml":"https://content.openalex.org/works/W2344321985.grobid-xml"},"referenced_works_count":6,"referenced_works":["https://openalex.org/W1970580064","https://openalex.org/W1999696709","https://openalex.org/W2022229959","https://openalex.org/W2044674883","https://openalex.org/W2055951938","https://openalex.org/W2095920183"],"related_works":["https://openalex.org/W13232320","https://openalex.org/W99999852","https://openalex.org/W2055951938","https://openalex.org/W1263768389","https://openalex.org/W76570614","https://openalex.org/W2017603277","https://openalex.org/W594408522","https://openalex.org/W2949328965","https://openalex.org/W2912321029","https://openalex.org/W123038401"],"abstract_inverted_index":{"La":[0],"plupart":[1],"des":[2,26],"chercheurs":[3],"ayant":[4],"trait\u00e9":[5],"le":[6,30],"th\u00e8me":[7],"de":[8,12,51,55,73,81,97,109],"l\u2019atmosph\u00e8re":[9],"d\u2019un":[10,66,71],"point":[11],"vente":[13],"ont":[14],"opt\u00e9":[15],"pour":[16,22],"une":[17],"approche":[18],"atomis\u00e9e":[19],"ou":[20],"holistique":[21],"\u00e9tudier":[23],"les":[24,48,58,76,106],"effets":[25,49],"facteurs":[27],"d\u2019ambiance":[28],"sur":[29,57,86,94],"comportement":[31],"du":[32,61],"consommateur.":[33],"Cette":[34],"recherche":[35,111],"vise":[36],"\u00e0":[37],"mettre":[38],"en":[39],"exergue":[40],"la":[41,52,64,95,110],"pertinence":[42],"d\u2019utiliser":[43],"l\u2019approche":[44],"conjointe":[45],"et":[46,54,84,90,105,114],"d\u2019\u00e9tudier":[47],"combin\u00e9s":[50],"musique":[53],"l\u2019odeur":[56],"r\u00e9ponses":[59],"conatives":[60,89],"client.":[62],"Sur":[63],"base":[65],"plan":[67],"exp\u00e9rimental":[68],"test\u00e9":[69],"aupr\u00e8s":[70],"\u00e9chantillon":[72],"605":[74],"individus,":[75],"r\u00e9sultats":[77],"confirment":[78],"l\u2019impact":[79],"direct":[80],"l\u2019ambiance":[82],"musicale":[83],"olfactive":[85],"certaines":[87],"r\u00e9actions":[88],"apportent":[91],"plus":[92],"d\u2019\u00e9clairage":[93],"notion":[96],"congruence":[98],"d\u2019une":[99],"situation":[100],"sensorielle.":[101],"Les":[102],"implications":[103],"manag\u00e9riales":[104],"voies":[107],"futures":[108],"sont":[112],"pr\u00e9sent\u00e9es":[113],"discut\u00e9es.":[115]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1}],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2016-06-24T00:00:00"}
