{"id":"https://openalex.org/W2343854841","doi":"https://doi.org/10.21153/ps2015vol1no2art467","title":"Lipstick Bullets: Labour and Gender in Professional Gamer Self-Branding","display_name":"Lipstick Bullets: Labour and Gender in Professional Gamer Self-Branding","publication_year":2015,"publication_date":"2015-10-30","ids":{"openalex":"https://openalex.org/W2343854841","doi":"https://doi.org/10.21153/ps2015vol1no2art467","mag":"2343854841"},"language":"en","primary_location":{"id":"doi:10.21153/ps2015vol1no2art467","doi":"https://doi.org/10.21153/ps2015vol1no2art467","is_oa":true,"landing_page_url":"https://doi.org/10.21153/ps2015vol1no2art467","pdf_url":"https://ojs.deakin.edu.au/index.php/ps/article/download/467/504","source":{"id":"https://openalex.org/S4210223451","display_name":"Persona Studies","issn_l":"2205-5258","issn":["2205-5258"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","jufo-1","norway-1","vabb-shw"],"host_organization":"https://openalex.org/P4310317996","host_organization_name":"Deakin University","host_organization_lineage":["https://openalex.org/P4310317996"],"host_organization_lineage_names":["Deakin University"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Persona Studies","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ojs.deakin.edu.au/index.php/ps/article/download/467/504","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5087319801","display_name":"Andrew Zolides","orcid":"https://orcid.org/0000-0002-1742-5801","observed_orcids":["https://orcid.org/0000-0002-1742-5801"]},"institutions":[{"id":"https://openalex.org/I135310074","display_name":"University of Wisconsin\u2013Madison","ror":"https://ror.org/01y2jtd41","country_code":"US","type":"education","lineage":["https://openalex.org/I135310074"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Andrew Zolides","raw_affiliation_strings":["University of Wisconsin-Madison, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Wisconsin-Madison, USA","institution_ids":["https://openalex.org/I135310074"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5087319801"],"corresponding_institution_ids":["https://openalex.org/I135310074"],"apc_list":null,"apc_paid":null,"fwci":3.8313,"has_fulltext":true,"cited_by_count":49,"citation_normalized_percentile":{"value":0.92595438,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":99},"biblio":{"volume":"1","issue":"2","first_page":"42","last_page":"53"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.9624000191688538,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.9624000191688538,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11540","display_name":"Gender, Feminism, and Media","score":0.03280000016093254,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10942","display_name":"Sports, Gender, and Society","score":0.004100000020116568,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/professional-gamers","display_name":"professional gamers","score":0.9010000228881836},{"id":"https://openalex.org/keywords/esports","display_name":"esports","score":0.9620000123977661},{"id":"https://openalex.org/keywords/gender","display_name":"gender","score":0.5490000247955322},{"id":"https://openalex.org/keywords/personal-branding","display_name":"personal branding","score":0.9409999847412109},{"id":"https://openalex.org/keywords/labour","display_name":"labour","score":0.5329999923706055},{"id":"https://openalex.org/keywords/performativity","display_name":"performativity","score":0.7429999709129333},{"id":"https://openalex.org/keywords/female-gamers","display_name":"female gamers","score":0.675000011920929},{"id":"https://openalex.org/keywords/celebrity","display_name":"celebrity","score":0.4020000100135803},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.5960000157356262},{"id":"https://openalex.org/keywords/digital-reputation-management","display_name":"digital reputation management","score":0.5820000171661377},{"id":"https://openalex.org/keywords/sponsorship","display_name":"sponsorship","score":0.6299999952316284},{"id":"https://openalex.org/keywords/precarious-work","display_name":"precarious employment","score":0.48399999737739563},{"id":"https://openalex.org/keywords/masculinization","display_name":"masculinization","score":0.7699999809265137},{"id":"https://openalex.org/keywords/gaming-culture","display_name":"gaming culture","score":0.3240000009536743}],"concepts":[{"id":"https://openalex.org/C313442","wikidata":"https://www.wikidata.org/wiki/Q778556","display_name":"Persona","level":2,"score":0.8163655996322632},{"id":"https://openalex.org/C2777617010","wikidata":"https://www.wikidata.org/wiki/Q18957","display_name":"Mainstream","level":2,"score":0.6325960755348206},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.5010690689086914},{"id":"https://openalex.org/C187029079","wikidata":"https://www.wikidata.org/wiki/Q958679","display_name":"Cognitive reframing","level":2,"score":0.47771596908569336},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.43513673543930054},{"id":"https://openalex.org/C2994261147","wikidata":"https://www.wikidata.org/wiki/Q1369650","display_name":"Professional sport","level":3,"score":0.42865586280822754},{"id":"https://openalex.org/C199776023","wikidata":"https://www.wikidata.org/wiki/Q202875","display_name":"Negotiation","level":2,"score":0.4159475266933441},{"id":"https://openalex.org/C107993555","wikidata":"https://www.wikidata.org/wiki/Q1662673","display_name":"Gender studies","level":1,"score":0.3414890170097351},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3330579996109009},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.32989582419395447},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.307717502117157},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.281632661819458},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2789650559425354},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.23778000473976135},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.22667965292930603},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.20728832483291626},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.19367319345474243},{"id":"https://openalex.org/C1276947","wikidata":"https://www.wikidata.org/wiki/Q333","display_name":"Astronomy","level":1,"score":0.0},{"id":"https://openalex.org/C207456731","wikidata":"https://www.wikidata.org/wiki/Q660818","display_name":"League","level":2,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.21153/ps2015vol1no2art467","doi":"https://doi.org/10.21153/ps2015vol1no2art467","is_oa":true,"landing_page_url":"https://doi.org/10.21153/ps2015vol1no2art467","pdf_url":"https://ojs.deakin.edu.au/index.php/ps/article/download/467/504","source":{"id":"https://openalex.org/S4210223451","display_name":"Persona Studies","issn_l":"2205-5258","issn":["2205-5258"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","jufo-1","norway-1","vabb-shw"],"host_organization":"https://openalex.org/P4310317996","host_organization_name":"Deakin University","host_organization_lineage":["https://openalex.org/P4310317996"],"host_organization_lineage_names":["Deakin University"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Persona Studies","raw_type":"journal-article"},{"id":"pmh:oai:ojs.ojs-dev.deakin.edu.au:article/467","doi":null,"is_oa":true,"landing_page_url":"https://ojs.deakin.edu.au/index.php/ps/article/view/467","pdf_url":null,"source":{"id":"https://openalex.org/S4306401851","display_name":"The Deakin Law Review (Deakin University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I149704539","host_organization_name":"Deakin University","host_organization_lineage":["https://openalex.org/I149704539"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"10.21153/psj201512","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:3146da576e0c4b848f8c699ea06d4382","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/3146da576e0c4b848f8c699ea06d4382","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Persona Studies, Vol 1, Iss 2, Pp 42-53 (2015)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.21153/ps2015vol1no2art467","doi":"https://doi.org/10.21153/ps2015vol1no2art467","is_oa":true,"landing_page_url":"https://doi.org/10.21153/ps2015vol1no2art467","pdf_url":"https://ojs.deakin.edu.au/index.php/ps/article/download/467/504","source":{"id":"https://openalex.org/S4210223451","display_name":"Persona Studies","issn_l":"2205-5258","issn":["2205-5258"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","jufo-1","norway-1","vabb-shw"],"host_organization":"https://openalex.org/P4310317996","host_organization_name":"Deakin University","host_organization_lineage":["https://openalex.org/P4310317996"],"host_organization_lineage_names":["Deakin University"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Persona Studies","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Gender equality","score":0.7307999730110168,"id":"https://metadata.un.org/sdg/5"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2343854841.pdf","grobid_xml":"https://content.openalex.org/works/W2343854841.grobid-xml"},"referenced_works_count":15,"referenced_works":["https://openalex.org/W423854996","https://openalex.org/W652525016","https://openalex.org/W1484514297","https://openalex.org/W1556789820","https://openalex.org/W1597779554","https://openalex.org/W1984453234","https://openalex.org/W1985156793","https://openalex.org/W2013899984","https://openalex.org/W2086765968","https://openalex.org/W2087416884","https://openalex.org/W2116829442","https://openalex.org/W2130101292","https://openalex.org/W2135230424","https://openalex.org/W4237128838","https://openalex.org/W6992267294"],"related_works":["https://openalex.org/W2895007638","https://openalex.org/W1985156793","https://openalex.org/W1497550604","https://openalex.org/W7056401563","https://openalex.org/W436271445","https://openalex.org/W1685748655","https://openalex.org/W2289364980","https://openalex.org/W2254897454","https://openalex.org/W4205817970","https://openalex.org/W2894941500"],"abstract_inverted_index":{"With":[0],"the":[1,9,28,75,91,154,177,195],"growing":[2],"professionalisation":[3],"of":[4,27,64,78,95,140,147,157,179,184],"electronic":[5],"sports":[6],"(or":[7],"e-sports),":[8],"individuals":[10],"who":[11],"compete":[12],"are,":[13],"like":[14],"their":[15,96,102,110,114,148,168],"more":[16],"\u201ctraditional\u201d":[17],"sport":[18],"counterparts,":[19],"becoming":[20],"celebrities.":[21],"Actual":[22],"competition":[23],"is":[24,81],"a":[25,30,36,40,67,117,133,186],"fraction":[26],"labour":[29,178],"professional":[31,79,84,158,180,201],"gamer":[32],"undertakes":[33],"to":[34,74,100],"earn":[35],"living":[37],"and":[38,49,93,98,108,119,163,172],"generate":[39],"self-brand\u2014there":[41],"are":[42],"also":[43,144],"complex":[44],"arrangements":[45],"involving":[46],"sponsorships,":[47],"team-memberships,":[48],"digital":[50],"reputation":[51],"management.":[52],"Indeed,":[53],"taking":[54],"part":[55],"in":[56,90,121,132,138,145,199],"e-sports":[57],"can":[58,190],"be":[59],"understood":[60],"as":[61,116,182],"another":[62],"mode":[63],"celebrity-creation":[65],"within":[66],"particular":[68],"fan":[69],"community.":[70],"A":[71],"key":[72],"vector":[73],"persona":[76,189],"formation":[77],"gamers":[80,85,105,159,181],"gender.":[82],"Female":[83,104],"must":[86],"navigate":[87],"additional":[88],"hurdles":[89],"creation":[92],"management":[94],"brand":[97],"attempts":[99],"commoditise":[101],"personas.":[103],"carefully":[106],"negotiate":[107],"perform":[109],"gender":[111],"while":[112],"maintaining":[113],"status":[115],"competitor":[118],"influencer":[120],"gaming\u2019s":[122],"highly":[123],"masculinised":[124],"culture.":[125],"This":[126,151],"performativity":[127],"places":[128],"these":[129],"young":[130,204],"women":[131],"precarious":[134,197],"position":[135,198],"not":[136],"just":[137],"terms":[139,146],"economic":[141],"stability,":[142],"but":[143],"gendered":[149],"identity.":[150],"paper":[152],"compares":[153],"online":[155],"personas":[156],"Matt":[160],"\u201cNaDeSHoT\u201d":[161],"Haag":[162],"Kelly":[164],"\u201cMrsViolence\u201d":[165],"Kelley,":[166],"analysing":[167],"social":[169],"media":[170,174],"presences":[171],"mainstream":[173],"appearances.":[175],"Reframing":[176],"one":[183],"building":[185],"commodifiable":[187],"work":[188],"help":[191],"us":[192],"better":[193],"understand":[194],"economically":[196],"which":[200],"gamers,":[202],"particularly":[203],"women,":[205],"find":[206],"themselves.":[207]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":7},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":9},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":3},{"year":2016,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}