{"id":"https://openalex.org/W2341978271","doi":"https://doi.org/10.1177/1524500415614817","title":"CDC MessageWorks","display_name":"CDC MessageWorks","publication_year":2015,"publication_date":"2015-11-18","ids":{"openalex":"https://openalex.org/W2341978271","doi":"https://doi.org/10.1177/1524500415614817","mag":"2341978271","pmid":"https://pubmed.ncbi.nlm.nih.gov/26877714","pmcid":"https://www.ncbi.nlm.nih.gov/pmc/articles/4750110"},"language":"en","primary_location":{"id":"doi:10.1177/1524500415614817","doi":"https://doi.org/10.1177/1524500415614817","is_oa":false,"landing_page_url":"https://doi.org/10.1177/1524500415614817","pdf_url":null,"source":{"id":"https://openalex.org/S182227784","display_name":"Social Marketing Quarterly","issn_l":"1524-5004","issn":["1524-5004","1539-4093"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Social Marketing Quarterly","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","pubmed"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://www.ncbi.nlm.nih.gov/pmc/articles/4750110","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5070707736","display_name":"Galen E. Cole","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1293631320","display_name":"American Institutes for Research","ror":"https://ror.org/00490n048","country_code":"US","type":"funder","lineage":["https://openalex.org/I1293631320"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Galen E. Cole","raw_affiliation_strings":["American Institutes for Research, Atlanta, GA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"American Institutes for Research, Atlanta, GA, USA","institution_ids":["https://openalex.org/I1293631320"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5015077350","display_name":"Punam Anand Keller","orcid":"https://orcid.org/0000-0001-8627-6224","observed_orcids":["https://orcid.org/0000-0001-8627-6224"]},"institutions":[{"id":"https://openalex.org/I107672454","display_name":"Dartmouth College","ror":"https://ror.org/049s0rh22","country_code":"US","type":"education","lineage":["https://openalex.org/I107672454"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Punam A. Keller","raw_affiliation_strings":["Tuck School of Business, Dartmouth University, Hanover, NH, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Tuck School of Business, Dartmouth University, Hanover, NH, USA","institution_ids":["https://openalex.org/I107672454"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5067441587","display_name":"Jennifer Reynolds","orcid":"https://orcid.org/0000-0001-5363-622X","observed_orcids":["https://orcid.org/0000-0001-5363-622X"]},"institutions":[{"id":"https://openalex.org/I1281378812","display_name":"Oak Ridge Associated Universities","ror":"https://ror.org/0526p1y61","country_code":"US","type":"education","lineage":["https://openalex.org/I1281378812"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jennifer Reynolds","raw_affiliation_strings":["Oak Ridge Associated Universities, Asheville, NC, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Oak Ridge Associated Universities, Asheville, NC, USA","institution_ids":["https://openalex.org/I1281378812"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5043980256","display_name":"Michelle Schaur","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1281378812","display_name":"Oak Ridge Associated Universities","ror":"https://ror.org/0526p1y61","country_code":"US","type":"education","lineage":["https://openalex.org/I1281378812"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Michelle Schaur","raw_affiliation_strings":["Oak Ridge Associated Universities, Asheville, NC, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Oak Ridge Associated Universities, Asheville, NC, USA","institution_ids":["https://openalex.org/I1281378812"]}]},{"author_position":"last","author":{"id":null,"display_name":"Diane Krause","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1281378812","display_name":"Oak Ridge Associated Universities","ror":"https://ror.org/0526p1y61","country_code":"US","type":"education","lineage":["https://openalex.org/I1281378812"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Diane Krause","raw_affiliation_strings":["Oak Ridge Associated Universities, Asheville, NC, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Oak Ridge Associated Universities, Asheville, NC, USA","institution_ids":["https://openalex.org/I1281378812"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5070707736"],"corresponding_institution_ids":["https://openalex.org/I1293631320"],"apc_list":{"value":3400,"currency":"USD","value_usd":3400},"apc_paid":null,"fwci":21.5972,"has_fulltext":false,"cited_by_count":19,"citation_normalized_percentile":{"value":0.99111965,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"22","issue":"1","first_page":"3","last_page":"18"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.5889000296592712,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.5889000296592712,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.20960000157356262,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12027","display_name":"Social Media in Health Education","score":0.0706000030040741,"subfield":{"id":"https://openalex.org/subfields/3306","display_name":"Health"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-marketing","display_name":"social marketing","score":0.8209999799728394},{"id":"https://openalex.org/keywords/health-communication","display_name":"health communication","score":0.7390000224113464},{"id":"https://openalex.org/keywords/message-formulation","display_name":"message formulation","score":0.7379999756813049},{"id":"https://openalex.org/keywords/health-behavior-change","display_name":"health behavior change","score":0.7310000061988831},{"id":"https://openalex.org/keywords/message-evaluation","display_name":"message evaluation","score":0.5130000114440918},{"id":"https://openalex.org/keywords/audience-characteristics","display_name":"audience characteristics","score":0.8230000138282776},{"id":"https://openalex.org/keywords/cancer-prevention-and-control","display_name":"cancer prevention and control","score":0.6349999904632568}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.30413350462913513}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1177/1524500415614817","doi":"https://doi.org/10.1177/1524500415614817","is_oa":false,"landing_page_url":"https://doi.org/10.1177/1524500415614817","pdf_url":null,"source":{"id":"https://openalex.org/S182227784","display_name":"Social Marketing Quarterly","issn_l":"1524-5004","issn":["1524-5004","1539-4093"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Social Marketing Quarterly","raw_type":"journal-article"},{"id":"pmid:26877714","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/26877714","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Social marketing quarterly","raw_type":"Journal Article"},{"id":"pmh:oai:europepmc.org:4182623","doi":null,"is_oa":true,"landing_page_url":"https://www.ncbi.nlm.nih.gov/pmc/articles/4750110","pdf_url":null,"source":{"id":"https://openalex.org/S4306400806","display_name":"Europe PMC (PubMed Central)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1303153112","host_organization_name":"European Bioinformatics Institute","host_organization_lineage":["https://openalex.org/I1303153112"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Text"},{"id":"pmh:oai:pubmedcentral.nih.gov:4750110","doi":null,"is_oa":true,"landing_page_url":"https://www.ncbi.nlm.nih.gov/pmc/articles/4750110","pdf_url":null,"source":{"id":"https://openalex.org/S2764455111","display_name":"PubMed Central","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"Soc Mar Q","raw_type":"Text"}],"best_oa_location":{"id":"pmh:oai:europepmc.org:4182623","doi":null,"is_oa":true,"landing_page_url":"https://www.ncbi.nlm.nih.gov/pmc/articles/4750110","pdf_url":null,"source":{"id":"https://openalex.org/S4306400806","display_name":"Europe PMC (PubMed Central)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1303153112","host_organization_name":"European Bioinformatics Institute","host_organization_lineage":["https://openalex.org/I1303153112"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Text"},"sustainable_development_goals":[{"score":0.8371999859809875,"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3"}],"sustainable_development_goals_aurora":[{"score":0.5,"display_name":"Partnerships for the goals","id":"https://metadata.un.org/sdg/17"}],"study_designs":[],"awards":[{"id":"https://openalex.org/G7543494365","display_name":null,"funder_award_id":"CC999999","funder_id":"https://openalex.org/F4320332161","funder_display_name":"National Institutes of Health"}],"funders":[{"id":"https://openalex.org/F4320332161","display_name":"National Institutes of Health","ror":"https://ror.org/01cwqze88"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":10,"referenced_works":["https://openalex.org/W1975497733","https://openalex.org/W1985357298","https://openalex.org/W2001585073","https://openalex.org/W2047831281","https://openalex.org/W2073964819","https://openalex.org/W2081641774","https://openalex.org/W2110761394","https://openalex.org/W2119913771","https://openalex.org/W2139522903","https://openalex.org/W4234214978"],"related_works":["https://openalex.org/W7098673528","https://openalex.org/W2119913771","https://openalex.org/W588144415","https://openalex.org/W2240757604","https://openalex.org/W2102990874","https://openalex.org/W392652834","https://openalex.org/W2620205373","https://openalex.org/W2595628860","https://openalex.org/W2343071951","https://openalex.org/W11273743"],"abstract_inverted_index":{"The":[0],"Centers":[1],"for":[2,53],"Disease":[3],"Control":[4],"and":[5,11,40,44,87,109,116],"Prevention's":[6],"Division":[7],"of":[8,80,91,102],"Cancer":[9],"Prevention":[10],"Control,":[12],"in":[13],"partnership":[14],"with":[15,72],"Oak":[16],"Ridge":[17],"Associated":[18],"Universities,":[19],"designed":[20],"an":[21],"online":[22],"social":[23,92],"marketing":[24,93],"strategy":[25],"tool,":[26],"MessageWorks,":[27],"to":[28,65,70,84,88,104,113],"help":[29],"health":[30,38,73,85,106],"communicators":[31,86],"effectively":[32],"formulate":[33],"messages":[34],"aimed":[35],"at":[36],"changing":[37],"behaviors":[39],"evaluate":[41],"message":[42],"tactics":[43],"audience":[45,68],"characteristics.":[46],"MessageWorks":[47,82,103,115],"is":[48],"based":[49],"on":[50],"the":[51,78,81,89,97,118],"advisor":[52],"risk":[54],"communication":[55,107],"model":[56],"that":[57,61],"identifies":[58],"10":[59],"variables":[60],"can":[62],"be":[63],"used":[64],"predict":[66],"target":[67],"intentions":[69],"comply":[71],"recommendations.":[74],"This":[75],"article":[76],"discusses":[77],"value":[79],"tool":[83],"field":[90],"by":[94],"(1)":[95],"describing":[96],"scientific":[98],"evidence":[99],"supporting":[100],"use":[101,114],"improve":[105],"practice":[108],"(2)":[110],"summarizing":[111],"how":[112],"interpret":[117],"results":[119],"it":[120],"produces.":[121]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":4},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":3}],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2016-06-24T00:00:00"}