{"id":"https://openalex.org/W2340887302","doi":null,"title":"Marketing: Principles And Applications","display_name":"Marketing: Principles And Applications","publication_year":2007,"publication_date":"2007-01-01","ids":{"openalex":"https://openalex.org/W2340887302","mag":"2340887302"},"language":"en","primary_location":{"id":"pmh:oai:eprints.covenantuniversity.edu.ng:10202","doi":null,"is_oa":false,"landing_page_url":"http://eprints.covenantuniversity.edu.ng/10202/1/Prof%207%20compelete%20book.pdf","pdf_url":"http://eprints.covenantuniversity.edu.ng/10202/1/Prof%207%20compelete%20book.pdf","source":{"id":"https://openalex.org/S4306400995","display_name":"Covenant University Repository (Covenant University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I186771145","host_organization_name":"Covenant University","host_organization_lineage":["https://openalex.org/I186771145"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Book"},"volume":null,"type":"book","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5053165825","display_name":"Rowland E.K. Worlu","orcid":"https://orcid.org/0000-0002-1703-1677","observed_orcids":["https://orcid.org/0000-0002-1703-1677"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rowland E.K. Worlu","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5031041807","display_name":"Omotayo Adeniyi Adegbuyi","orcid":"https://orcid.org/0000-0002-9775-1171","observed_orcids":["https://orcid.org/0000-0002-9775-1171"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"O. A. Adegbuyi","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-9775-1171","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5111507377","display_name":"Oladele J. Kehinde","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"O.J. Kehinde","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.4258,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.80952381,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":94},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9848999977111816,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9848999977111816,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.004900000058114529,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.002099999925121665,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing","display_name":"marketing","score":0.8040000200271606},{"id":"https://openalex.org/keywords/marketing-principles","display_name":"marketing principles","score":0.9940000176429749},{"id":"https://openalex.org/keywords/marketing-applications","display_name":"marketing applications","score":0.9850000143051147}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.35811474919319153},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3314051628112793}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:eprints.covenantuniversity.edu.ng:10202","doi":null,"is_oa":false,"landing_page_url":"http://eprints.covenantuniversity.edu.ng/10202/1/Prof%207%20compelete%20book.pdf","pdf_url":"http://eprints.covenantuniversity.edu.ng/10202/1/Prof%207%20compelete%20book.pdf","source":{"id":"https://openalex.org/S4306400995","display_name":"Covenant University Repository (Covenant University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I186771145","host_organization_name":"Covenant University","host_organization_lineage":["https://openalex.org/I186771145"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Book"},{"id":"pmh:oai:eprints.covenantuniversity.edu.ng:5918","doi":null,"is_oa":false,"landing_page_url":"http://eprints.covenantuniversity.edu.ng/5918/1/Marketing.pdf","pdf_url":"http://eprints.covenantuniversity.edu.ng/5918/1/Marketing.pdf","source":{"id":"https://openalex.org/S4306400995","display_name":"Covenant University Repository (Covenant University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I186771145","host_organization_name":"Covenant University","host_organization_lineage":["https://openalex.org/I186771145"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Book"},{"id":"mag:2340887302","doi":null,"is_oa":false,"landing_page_url":"http://eprints.covenantuniversity.edu.ng/10202/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":null,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2488378822","https://openalex.org/W2487527197","https://openalex.org/W1977142466","https://openalex.org/W3147183931","https://openalex.org/W2499983822","https://openalex.org/W2890453876","https://openalex.org/W2058611043","https://openalex.org/W2996741354","https://openalex.org/W3161564649","https://openalex.org/W2761394648","https://openalex.org/W620022929","https://openalex.org/W2212214116","https://openalex.org/W2504137355","https://openalex.org/W2011574223","https://openalex.org/W3002849456","https://openalex.org/W2751670634","https://openalex.org/W2523291898","https://openalex.org/W2800125572","https://openalex.org/W2991345210","https://openalex.org/W3021064133"],"abstract_inverted_index":null,"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1}],"updated_date":"2026-09-22T06:50:58.402377","created_date":"2025-10-10T00:00:00"}