{"id":"https://openalex.org/W2340658261","doi":null,"title":"Cause related marketing in creation of trust on organic cosmetics","display_name":"Cause related marketing in creation of trust on organic cosmetics","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W2340658261","mag":"2340658261"},"language":"en","primary_location":{"id":"mag:2340658261","doi":null,"is_oa":false,"landing_page_url":"https://eprints.manipal.edu/145752/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5001837770","display_name":"Suhan Mendon","orcid":"https://orcid.org/0000-0002-9184-6663","observed_orcids":["https://orcid.org/0000-0002-9184-6663"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mendon Suhan","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-9184-6663","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5113740645","display_name":"A P Achar","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"A P Achar","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.5009999871253967,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.5009999871253967,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.3073999881744385,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.14550000429153442,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cause-related-marketing","display_name":"cause-related marketing","score":0.9629999995231628},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.8059999942779541},{"id":"https://openalex.org/keywords/organic-cosmetics","display_name":"organic cosmetics","score":1.0},{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":0.9739999771118164},{"id":"https://openalex.org/keywords/animal-experimentation","display_name":"animal experimentation","score":0.5249999761581421},{"id":"https://openalex.org/keywords/psychographic-factors","display_name":"psychographic factors","score":0.7459999918937683},{"id":"https://openalex.org/keywords/sociodemographic-factors","display_name":"sociodemographic factors","score":0.9200000166893005},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.6959999799728394},{"id":"https://openalex.org/keywords/body-shop","display_name":"body shop","score":0.5820000171661377},{"id":"https://openalex.org/keywords/lush","display_name":"Lush","score":0.9359999895095825},{"id":"https://openalex.org/keywords/environmental-awareness","display_name":"environmental awareness","score":0.40400001406669617},{"id":"https://openalex.org/keywords/indian-consumers","display_name":"Indian consumers","score":0.5690000057220459}],"concepts":[{"id":"https://openalex.org/C192481860","wikidata":"https://www.wikidata.org/wiki/Q14566736","display_name":"Psychographic","level":2,"score":0.9037142992019653},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6751850843429565},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6509965658187866},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6462184190750122},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.46087247133255005},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.4520254135131836},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.4443587362766266},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4372686743736267},{"id":"https://openalex.org/C59345209","wikidata":"https://www.wikidata.org/wiki/Q384793","display_name":"Green marketing","level":2,"score":0.4313839375972748},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.43102818727493286},{"id":"https://openalex.org/C2779717098","wikidata":"https://www.wikidata.org/wiki/Q131207","display_name":"Cosmetics","level":2,"score":0.426903635263443},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.19314619898796082},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.14961713552474976},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2340658261","doi":null,"is_oa":false,"landing_page_url":"https://eprints.manipal.edu/145752/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2338936049","https://openalex.org/W2559689764","https://openalex.org/W2805576630","https://openalex.org/W3205300688","https://openalex.org/W2234567114","https://openalex.org/W7065785621","https://openalex.org/W4386858639","https://openalex.org/W2790940748","https://openalex.org/W2785824372","https://openalex.org/W4392931824"],"abstract_inverted_index":{"The":[0,55],"creation":[1,115,206,271],"of":[2,31,61,106,111,116,133,158,162,166,207,218,263,272],"trust":[3,27],"is":[4,15,40,66,98,152,234,245],"most":[5,56],"important":[6,57],"factor":[7],"for":[8,42,144,148,195],"a\r\ncorporate":[9],"on":[10,155,250,268],"which":[11,190,225],"consumer":[12],"buying":[13,252],"decision":[14],"depends":[16,154],"on.\r\nThough":[17],"one":[18],"side":[19],"corporate":[20,43],"tries":[21],"its":[22,188,266],"level":[23],"best":[24],"to":[25,44,73,95,100,123,136,200],"create":[26],"in":[28,114,172,187,198,205,215,270],"the":[29,46,50,83,102,109,124,145,156,159,163,193,202,216],"minds":[30],"people":[32,107,128,269],"by":[33,49],"identifying":[34],"cause":[35,203,219],"importance":[36],"another":[37],"way":[38],"it":[39,97,134],"essential":[41,99],"understand":[45],"role":[47,110],"played":[48],"psychographic":[51,223],"and":[52,68,90,104,108,127,142,169,174,222,242,248,265],"socio-demographic":[53],"factors.":[54],"Corporate":[58,247],"Social":[59],"Responsibility":[60],"Body":[62],"Shop":[63],"&":[64],"Lush":[65],"concerned":[67,227],"passionately":[69],"against":[70],"animal":[71],"testing,":[72],"activate":[74],"self-esteem,":[75],"community":[76],"fair":[77],"trade,":[78,86],"defend":[79],"human":[80],"rights,":[81],"protects":[82],"planet,":[84],"ethical":[85],"product":[87,232],"features,":[88],"packaging":[89],"labeling":[91],"etc.":[92],"So":[93],"pertaining":[94],"this":[96,196],"identify":[101,201],"perception":[103],"attitude":[105],"demographic":[112,221],"factors":[113,224],"trust.":[117,208,273],"Organic":[118],"cosmetics":[119],"products":[120,151,180,186,255],"are":[121,129,226],"new":[122],"Indian":[125],"scenario":[126],"not":[130],"much":[131],"aware":[132],"compare":[135],"general":[137,149,184],"cosmetic":[138,150,179,185],"products.":[139],"Consumers\u2019":[140],"taste":[141],"value":[143],"bizarre":[146],"brands":[147],"mainly":[153],"price":[157],"product,":[160,164],"attributes":[161],"existence":[165],"market":[167],"competition":[168],"brand":[170],"name":[171],"national":[173],"international":[175],"level.":[176],"But":[177],"organic":[178],"differ":[181],"from":[182],"these":[183],"features":[189],"has":[191,258],"necessitated":[192],"need":[194],"study":[197],"order":[199],"impact":[204,267],"Factors":[209],"encouraged":[210],"making":[211],"an":[212],"in-depth":[213],"work":[214],"area":[217],"importance,":[220],"about":[228],"environmental":[229,235],"issues":[230],"because":[231],"itself":[233],"friendly.":[236],"Research":[237],"also":[238],"reveals":[239],"that":[240],"Cause":[241,264],"buyer":[243],"understanding":[244],"moderating\r\nthe":[246],"Cause-fit":[249],"customers\u2019":[251],"intention":[253],"of\r\nsponsored":[254],".This":[256],"aspect":[257],"probed":[259],"identification":[260],"of\r\nvarious":[261],"aspects":[262]},"counts_by_year":[],"updated_date":"2025-11-06T04:12:42.849631","created_date":"2016-06-24T00:00:00"}
