{"id":"https://openalex.org/W2340095802","doi":null,"title":"The role of region in global brand value growth by industry and brand : a multilevel analysis","display_name":"The role of region in global brand value growth by industry and brand : a multilevel analysis","publication_year":2015,"publication_date":"2015-03-01","ids":{"openalex":"https://openalex.org/W2340095802","mag":"2340095802"},"language":"en","primary_location":{"id":"mag:2340095802","doi":null,"is_oa":false,"landing_page_url":"https://journals.co.za/content/mandyn/24/1/EJC168481","pdf_url":null,"source":{"id":"https://openalex.org/S2764519517","display_name":"Bestuursdinamika","issn_l":"1019-567X","issn":["1019-567X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["dhet"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Bestuursdinamika","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5061617515","display_name":"Deon Nel","orcid":"https://orcid.org/0000-0002-8444-3030","observed_orcids":["https://orcid.org/0000-0002-8444-3030"]},"institutions":[{"id":"https://openalex.org/I69552723","display_name":"University of Pretoria","ror":"https://ror.org/00g0p6g84","country_code":"ZA","type":"education","lineage":["https://openalex.org/I69552723"]}],"countries":["ZA"],"is_corresponding":true,"raw_author_name":"Deon Nel","raw_affiliation_strings":["University of Pretoria"],"raw_orcid":"https://orcid.org/0000-0002-8444-3030","affiliations":[{"raw_affiliation_string":"University of Pretoria","institution_ids":["https://openalex.org/I69552723"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5061617515"],"corresponding_institution_ids":["https://openalex.org/I69552723"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"24","issue":"1","first_page":"11","last_page":"25"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8070999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8070999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.09799999743700027,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14477","display_name":"Management, Economics, and Public Policy","score":0.019999999552965164,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/country-of-origin","display_name":"country of origin","score":0.5809999704360962},{"id":"https://openalex.org/keywords/industry-impact","display_name":"industry effects","score":0.8339999914169312},{"id":"https://openalex.org/keywords/firm-effects","display_name":"firm effects","score":0.8320000171661377},{"id":"https://openalex.org/keywords/resource-based-view","display_name":"resource-based view","score":0.7940000295639038},{"id":"https://openalex.org/keywords/internationalization","display_name":"internationalization","score":0.6690000295639038},{"id":"https://openalex.org/keywords/brand-rankings","display_name":"brand rankings","score":0.6470000147819519},{"id":"https://openalex.org/keywords/multilevel-analysis","display_name":"multilevel analysis","score":0.7059999704360962}],"concepts":[{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.6918731927871704},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.6582651734352112},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.6257576942443848},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.4745175242424011},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.45744818449020386},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.44795480370521545},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4333553910255432},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3684068024158478},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1492731273174286},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.11702626943588257}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2340095802","doi":null,"is_oa":false,"landing_page_url":"https://journals.co.za/content/mandyn/24/1/EJC168481","pdf_url":null,"source":{"id":"https://openalex.org/S2764519517","display_name":"Bestuursdinamika","issn_l":"1019-567X","issn":["1019-567X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["dhet"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Bestuursdinamika","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W6996017466","https://openalex.org/W2062715260","https://openalex.org/W2903164565","https://openalex.org/W2334445286","https://openalex.org/W2382830573","https://openalex.org/W2213087064","https://openalex.org/W2099183520","https://openalex.org/W2324137651","https://openalex.org/W2884958770","https://openalex.org/W4392720269"],"abstract_inverted_index":{"Despite":[0],"the":[1,6,35,73,121,135,137,141,143],"proliferation":[2],"of":[3,8,37,54,85],"country-of-origin":[4],"studies,":[5],"role":[7,36],"region":[9,38,81],"in":[10,90,104,140],"global":[11,40,70,105],"brand":[12,41,56,86,100,109,138],"value":[13,42,57,87],"growth":[14],"has":[15],"largely":[16],"been":[17],"ignored.":[18],"Drawing":[19],"on":[20,34,39,51],"resource-based":[21],"theory,":[22],"this":[23],"study":[24],"examines":[25],"how":[26],"'industry'":[27],"and":[28,97,133],"'firm'":[29],"effects":[30],"have":[31],"an":[32],"impact":[33],"growth.":[43],"Hypotheses":[44],"are":[45,126],"tested":[46],"using":[47],"a":[48,52,83,91,99,112],"multilevel":[49],"model":[50],"dataset":[53],"1555":[55],"measurement":[58],"occasions,":[59],"representing":[60],"260":[61],"brands":[62,107,125,148],"nested":[63],"within":[64],"23":[65],"industry":[66,131],"sectors,":[67],"across":[68],"six":[69],"regions,":[71],"for":[72],"period":[74],"2006":[75],"to":[76],"2014.":[77],"Results":[78],"reveal":[79],"that":[80,93,124,134],"as":[82],"predictor":[84],"becomes":[88],"redundant":[89],"world":[92],"is":[94,101],"increasingly":[95],"internationalised;":[96],"once":[98],"taken":[102],"up":[103],"valuable":[106],"rankings,":[108,142],"origin":[110],"from":[111],"regional":[113],"perspective":[114],"does":[115],"not":[116],"matter.":[117],"The":[118],"findings":[119],"support":[120],"theoretical":[122],"reasoning":[123],"relatively":[127],"more":[128,144],"important":[129],"than":[130],"effects,":[132],"longer":[136],"appears":[139],"those":[145],"high":[146],"persistence":[147,152],"will":[149],"outperform":[150],"low":[151],"brands.":[153]},"counts_by_year":[],"updated_date":"2026-10-02T10:15:12.560889","created_date":"2016-06-24T00:00:00"}
